If upfront advertisers are looking for reach, Nexstar Media Group believes its base of local stations gives it a unique way to achieve that goal. Michael Strober, Nexstar chief revenue officer, says that even advertisers interested in the sports programming that Nexstar has added to The CW Network, can benefit from a national-local approach. “If you care about college football, we have ACC football and you can buy that on The CW,” Strober said. “Then you can extend that reach across all of the Nexstar affiliates on ABC, CBS, NBC and Fox, who all carry college football every week,” he said.