Purpose
|
Description
|
Legal basis
|
Providing our websites (including our social media pages)
|
We process your Personal Data to operate and administer our websites and to provide you with the content you access and request?
|
Our legitimate interest in providing online content to our customers and prospective customers regarding our service offering and related information
|
?Improving our websites
|
We process your Personal Data to analyse overall trends and help us improve the user experience on our websites
|
Our legitimate interest in providing a relevant and well-functioning website for the benefit of our website visitors?
|
Promoting the security of our websites
|
We process your Personal Data by tracking use of our websites and verifying and investigating activity
|
Our legitimate interest in promoting the safety and security of our websites and in protecting our rights and the rights of others
|
Displaying personalised advertisements and content?
|
We process your Personal Data to conduct market research, advertise to you, provide personalised information about us on and off our websites and to provide other personalised content based upon your activities and interests
|
Our legitimate interest in advertising our products and services or, where necessary, to the extent you have provided your prior consent
Please see Section 10 below, to learn how you can control the processing of your Personal Data by Salesforce for personalised advertising purposes
|
Registering visitors?
|
We process your Personal Data, including registration information and associated non-disclosure information, for security reasons
|
Our legitimate interest in protecting our offices, staff, visitors and our confidential information against unauthorised access
|
Managing event registrations and attendance
|
We process your Personal Data to plan and host events or webinars for which you have registered or that you attend, including sending related communications to you
Where you explicitly consent, we also may process your biometric Personal Data to facilitate event registration and for security reasons
|
Performance of a contract or where we receive your explicit consent
|
Ensuring the health of our visitors and employees
|
We process your Personal Data (which may include special categories of Personal Data) (where legally permitted) during office visits and at events during the COVID-19 pandemic to ensure the health and safety of our visitors and employees?
|
Consent and explicit consent or in our legitimate interest to ensure the health of our employees and visitors where necessary for reasons of public interest in the area of public health?
|
Ensuring the safety and security of our employees, events and premises
|
We process your Personal Data where necessary based on a credible threat to our employees, events or premises
|
Our legitimate interest in protecting our employees, events and premises
|
Sending communications
|
We process your Personal Data to send you marketing information, product recommendations and other non-transactional communications (e.g., marketing newsletters, telemarketing calls, SMS or push notifications, information about our products, news or events) about us, our affiliates and partners
|
Our legitimate interest in conducting direct marketing or where you have provided your prior consent (please see Section 10 below to learn how you can control the processing of your Personal Data by Salesforce for marketing purposes)
|
Recording phone calls
|
We process your Personal Data, including recording phone calls (in accordance with applicable laws) for training, quality assurance, and administration purposes
If required under applicable law, we will give you the option to object to a call being recorded
|
Consent or our legitimate interest in maintaining the high quality of our phone calls with users
|
Handling contact and user support requests
|
We process your Personal Data, if you fill out a “Contact Me” web form or request user support, or if you contact us by other means including but not limited to via phone
|
Necessary for the performance of a contract or our legitimate interest in fulfilling your requests and communicating with you
|
Providing our services?
|
We process your Personal Data to perform our contract with you for the provision of our services and to satisfy our obligations under the applicable terms of use
|
Necessary for the performance of a contract or our legitimate interest to provide and administer our services
|
Developing and optimising the performance of the services
|
We process your Personal Data to develop, optimise and improve the performance of the services
|
Legitimate interest to?develop services and ensure that the services are performing in line with customer expectations; if special categories of Personal Data are processed, where the Personal Data is manifestly made public by the data subject
|
Providing?personalised interactions
|
We process your Personal Data to customise our interactions with?you
|
Legitimate interest to offer the best-in class services to our customers
|
Managing our customer and user accounts
|
We process your Personal Data (including Usage Data) to manage customer?and user accounts generally, such as billing, customer correspondence and customer relationship management
|
Necessary for the performance of a contract or our legitimate interest in the management of customer and user accounts
|
Managing usage and licensing compliance
|
We process your Personal Data (including Usage Data) to assess and manage usage and licensing compliance with the applicable terms of use of our services
|
Necessary for the performance of a contract or our legitimate interest in managing the provision of our services to customers
|
Preparing internal reports and business modeling?
|
We process your Personal Data (including Usage Data) for internal reporting and business modeling purposes (e.g., forecasting, revenue, capacity planning, product strategy)??
|
Our legitimate interest in the management of our business operations
|
Maintaining our security?
|
We process your Personal Data (including your Usage Data) for the purposes of maintaining Salesforce’s own security, including investigating, detecting and preventing suspicious activity, fraud and cybercrime that may affect Salesforce or its services
|
Our legitimate interest in promoting the safety and security of Salesforce generally and to protect our rights and the rights of others
|
Managing compensation for employees?
|
We process your Personal Data (including your Usage Data) for the purposes of determining compensation for Salesforce employees, such as commission
|
Necessary for the performance of a contract with an employee or our legitimate interest in fairly compensating our employees
|
Undertaking financial reporting?
|
We process your Personal Data (including your Usage Data) for the purposes of financial reporting
|
Our legitimate interest in meeting our obligations associated with the reporting of our finances
|
Aggregating data
|
We process your Personal Data (including your Usage Data) for the purposes of aggregating this information to ensure that it is no longer identifying
|
Our legitimate interest in minimising the amount of Personal Data processed as part of the noted processing activity??
|
Managing, and participating in, webinars, contests, programs, training, certifications or promotions
|
We process your Personal Data if you register for a webinar, contest, promotion, training, certification or a program.
In some cases where the training or certification is through your employer, we will share your we will share your Personal Data with your employer
Some webinars, contests, programs, trainings, certifications and promotions have additional rules containing information about how we will process your Personal Data
|
Consent, necessary for the performance of a contract?or our legitimate interest in providing the webinar, contest, promotion, training, certification or promotion
|
Managing payments
|
If you have provided financial information to us, we process your Personal Data to verify that information and to collect payments to the extent that doing so is necessary to complete a transaction and perform our contract with you
|
Necessary for the performance of a contract
|
Administering surveys and conducting research
|
We process your Personal Data (including, where legally permitted, special categories of Personal Data) in order to meet the goals set out in surveys or research as well as to analyse our compliance with internal policies
|
Consent or explicit consent (if required under applicable law) or our legitimate interest in conducting the survey or research based on its stated goals (where no special categories of Personal Data are in scope)
|
Participating in a Salesforce community, such as that focused on open-source development?
|
We process your Personal Data, such as your username associated with your community account, in order to host and maintain the community for the benefit of its members
|
Our legitimate interest in hosting and maintaining such a community for the benefits of its members, as well as in order to inform you of program changes that are important to your participation or relate to additional security measures
|
Collecting diversity information
|
We process your Personal Data (including special categories of Personal Data) to the extent you voluntarily consent to provide it to meet our broader community goals related to diversity and equality of opportunity?
|
Consent or explicit consent (if required under applicable law)
|
Complying with legal obligations
|
We process your Personal Data (including Usage Data) when cooperating with public and government authorities, courts or regulators in accordance with our legal obligations under applicable laws to the extent this requires the processing or disclosure of Personal Data to protect our rights
|
Legal obligation or our legitimate interest in protecting against misuse or abuse of our websites or services, protecting personal property or safety, pursuing remedies available to us and limiting our damages, complying with judicial proceedings, court orders or legal processes, responding to lawful requests, or for auditing purposes
|