When you combine all L.O.L. Surprise toys such as Lil Sisters, the sold-out Pets series, and L.O.L. Surprise Big Surprise, the L.O.L. Surprise franchise is one of the biggest toy brands worldwide according to retailers who are selling the item. This was achieved in just one year. MGAE plans to double L.O.L. Surprise sales in 2018.
MGAE is the fastest growing toy company amongst the top 5 toy manufacturers in the U.S., up 70% for November, according to The NPD Group**.
"Our worldwide growth is over 200%.*** This growth is not just based on L.O.L Surprise. All our NEW innovations are doing great. Crate Creatures Surprise has become a best seller in its category after just two weeks. Glam Goo, another NEW innovation for spring 18 is also an early sell out. And, with Smooshins, kids can make L.O.L. Surprise dolls over and over again and keep being surprised," said
Isaac Larian
.
This success is attributed to the BEST creative and passionate team in the
USA
.
For more information on MGA Entertainment and its brands, visit
mgae.com
About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in
Van Nuys, California
, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Project Mc
2
™, Bratz®, Num Noms™, L.O.L. Surprise!™, and Zapf Creation®. Visit us at
www.mgae.com
.
(*Source: The NPD Group / Retail Tracking Service / January ?
November 2017
)
(**Source: The NPD Group / Retail Tracking Service /
November 2017
)
(***Source: MGA Entertainment)
SOURCE MGA Entertainment, Inc.
Related Links
http://mgae.com