Before joining FRONTLINE, Diokno was Executive Director of Brand and Audience Development for KQED, the San Francisco Bay Area’s NPR and PBS station. Prior to that, Diokno was Director of Social Media for Everybody At Once, where she contributed audience-building strategy for some well-known entertainment brands including BBC America, CMT, Starz, Discovery, SundanceTV, WNYC, and for professional sports team AS Roma. Early in her career, Diokno was the editor-in-chief of My Damn Channel, one of the first online entertainment studios and distributors of premium online video content.