To preserve the public’s trust, PBS also must guard against the potential perception that a funder has exercised editorial influence, even if no such influence occurred. For this reason, PBS will not accept content if it determines that the audience might reasonably conclude that PBS has compromised its independence or professionalism to a funder. The perception of editorial influence can include a funding arrangement that, on its face, appears so self-serving that the audience might readily assume that the primary purpose of the content is to promote the funder’s products, services, or other interests.
Each potential funder must be evaluated by PBS to ensure there is no editorial influence or perceived connection to content. Any agreement by PBS, PBS Foundation, or a producer to distribute content or accept funding is contingent upon this evaluation.