If you are a resident of California, you have certain rights pursuant to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act of 2020 (“CPRA”), and the Shine the Light law. Except where specifically noted below, both the CCPA and the CPRA are collectively referred to as the CCPA in this Privacy Policy. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please
click here
or call us at 866-800-1275.
If you are a resident of Virginia, you have certain rights pursuant to the Virginia Consumer Data Protection Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please
click here
or call us at 866-800-1275.
If you are a resident of Colorado, you have certain rights pursuant to the Colorado Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please
click here
or call us at 866-800-1275.
If you are a resident of Connecticut, you have certain rights pursuant to the Connecticut Data Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please
click here
or call us at 866-800-1275.
If you are a resident of Utah, you have certain rights pursuant to the Utah Consumer Privacy Act. Those rights are detailed in this Section 7. To exercise the rights detailed in this Section 7, please
click here
or call us at 866-800-1275.
Your privacy rights include (i) the right to know about your personal information that MLB collected, disclosed, sold or shared; (ii) the right to delete your personal information; (iii) the right to correct inaccuracies in your personal information; (iv) the right to opt-out of sale or sharing of your personal information; (v) the right to opt-out of targeted advertising; (vi) the right to data portability; (vii) the right to non-discrimination; and (viii) the right to appeal a refusal to act on your data rights request.
A. Right to Know About Personal Information Collected, Disclosed, Sold or Shared
You have the right to request that MLB disclose the following information to you about our collection and use of your personal information in connection with the MLB Properties over the last 12 months:
- The categories of personal information we collect about you.
- The categories of sources for the personal information we collect about you.
- Our business or commercial purpose for collecting or selling that personal information.
- The categories of third parties with whom we share that personal information for cross-context behavioral advertising.
- The specific pieces of personal information collected about you.
- If we sold or disclosed your personal information for a business purpose, (i) a list of the categories of personal information we have sold in the prior 12 months and (ii) a list of the categories of personal information we have disclosed in the prior 12 months.
- If we have not sold or disclosed your personal information in the preceding 12 months, we will disclose that upon request.
You also have the right to request that MLB disclose the following information to you about our collection and use of your sensitive personal information in connection with the MLB Properties over the last 12 months:
- The categories of sensitive personal information we collect about you.
- The categories of sources for the sensitive personal information we collect about you.
For California residents, our responses to right to know requests will cover the personal information we have collected and maintain about the consumer on or after January 1, 2022, or for a shorter period if an exemption applies or if requested by the consumer.
B. Right to Request Deletion of Personal Information
You also have the right to request that MLB delete any of your personal information that we collected via the MLB Properties and retained. We will not delete your information if we need it to protect the security, integrity or functionality of our operations and systems, to comply with legal obligations, to provide you with a good or service you requested, or for certain other reasons.
C. Right to Request Correction of Personal Information
You have the right to request that MLB correct inaccuracies in your personal information that we collect and maintain about you. If MLB receives a verifiable consumer request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the inaccurate personal information as directed by you. We will not be able to update your information if we need it to protect the security or functionality of our operations, to comply with legal obligations, or for certain other reasons.
D. Process MLB will use to Verify Request to Disclose, Correct, or Delete Personal Information of a California, Virginia, Colorado, Connecticut or Utah Resident
A request to disclose, correct or delete your personal information must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information and that you are a resident of California, Virginia, Colorado, Connecticut or Utah, as applicable. Your request must describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request. We ordinarily process requests within 45 days of its receipt. In some cases, we may extend this period to 90 calendar days. If we require more than 45 days, we will inform you or your authorized agent in writing of the reason we did so and the extension period.
E. Right to Opt-Out of the Sale or Sharing of Personal Information
You have the right to direct us at any time to not sell your personal information or share your personal information for cross-context behavioral advertising. You may submit an opt-out request by
clicking here
, by clicking on the “Do Not Sell or Share My Personal Information” link on our homepage, or by dialing 866-800-1275.
F. Right to Opt-Out of Targeted Advertising
You have the right to direct us not to process your personal information for targeted advertising. You may submit an opt-out request by
clicking here
, by clicking on the “Do Not Sell or Share My Personal Information” link on our homepage, or by dialing 866-800-1275.
G. Your Right to Data Portability
You have the right to have a copy of personal information that MLB collected and maintains about you transferred to you or to another authorized party.
H. Your Right to Non-Discrimination for the Exercise of Your Privacy Rights
We will not deny services, charge different prices, offer a different quality of service or otherwise discriminate against you for exercising your California, Virginia, Colorado, Connecticut or Utah privacy rights, as applicable. Nothing in this section prohibits MLB from charging you a different price or rate, or from providing a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to you by the use of your data. With your consent, MLB may choose to offer you financial incentives directly related to the value of your personal information for the collection, sale, or deletion of your personal information.
I. Information Regarding Authorized Agents
You may designate an authorized agent to make a request on your behalf. If you choose to do so, MLB may require you to (1) provide the authorized agent written permission to do so and (2) verify your own identity and residency directly. MLB may deny a request from an agent that does not submit proof that they have been authorized by the consumer to act on their behalf.
J. Right to Appeal
If you are a Colorado, Virginia or Connecticut resident, and MLB denies your request to exercise any of the data rights described above, you have the right to appeal our decision within a reasonable period of time after your receipt of our decision.
You may appeal our decision by sending an email to
[email protected]
. We will respond to an appeal within 60 days of receipt for residents of Virginia and Connecticut, and within 45 days of receipt for residents of Colorado. We may extend the response period by 60 additional days for residents of Colorado where reasonably necessary and, if we extend the response period, we will inform you of the extension within 45 days after our receipt of your appeal. Our response to your appeal will inform you of decisions and actions in response to your appeal, including an explanation of the reasons for the decisions.
If you have concerns about the results of your appeal, you have the right to contact your state attorney general. If your appeal is denied and you are a Virginia resident, you may contact the Virginia Attorney General to submit a complaint at:
https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint
https://www.oag.state.va.us/consumer-protection/index.php/file-a-complaint
. If your appeal is denied and you are a Connecticut resident, you may contact the Connecticut Attorney General to submit a complaint at:
https://portal.ct.gov/AG/Common/Complaint-Form-Landing-page
https://portal.ct.gov/AG/Common/Complaint-Form-Landing-page
.
K. Personal Information We Collect, Disclose, Sell, or Share of Personal Information
MLB has disclosed, sold or shared personal information to parties for a business or commercial purpose in the past 12 months. MLB does not knowingly sell or share the personal information of minors under 16 years of age without affirmative authorization.
These are the general categories of consumer personal information that MLB Entities have collected in the last 12 months, the sources from which that information was collected, the business purpose for which the information was collected, and the categories of parties with whom MLB Entities disclose, sell, or share personal information.
M. Shine the Light Law
If you are a resident of California, pursuant to California Civil Code Section 1798.83, you may request information regarding our disclosure of your personal information to a third party for that party's direct marketing purposes. Any such disclosure made to a third party by us would be otherwise in accordance with the terms of this Privacy Policy. To make such a request please
click here
or write to us at: MLB Advanced Media, L.P., Privacy Administrator, 1271 Avenue of the Americas, New York, New York 10020.
N. Do Not Track Requests
“Do Not Track” signals are options on your browser that inform website operators that you would not like to have your online activity tracked. Currently, there is no industry standard regarding any appropriate action that websites should take when they receive “Do Not Track” signals. As there is no industry standard, please note that we do not alter our Website’s data and information collection and use practices when we receive a “Do Not Track” signal from your browser.
O. Loyalty Program Disclosures
If you are a resident of California or Colorado and you participate in a loyalty, rewards, premium feature, discount, or club card program established by an MLB Entity for the purpose of providing discounts, rewards, or other value to you in connection with your participation (each, if any, a “Loyalty Program”), we may disclose and/or share your personal information as set forth in this Privacy Policy and/or pursuant to any separate consent you may provide in connection with your participation in the Loyalty Program. You may cease your participation in any Loyalty Program at any time by following the instructions provided in connection with the Loyalty Program or by contacting 866-800-1275.
P. Notice to Illinois Residents
If you are a resident of Illinois and you elect to participate in any program or offering requiring you to provide biometric information to any MLB Entity or its Service Provider(s), MLB will permanently destroy such biometric information, and any information directly derived from such biometric information, when the initial purpose for collecting or obtaining such information has been satisfied or within three (3) years following your last interaction with us, whichever occurs first.