STEP THREE
Choose a Business Name
Choosing a name for your business is essential, but not necessarily a death sentence if it doesn’t seem “right” or “descriptive enough.” Your brand will grow, and your name will become more recognizable over time. When naming your business, there are several factors to consider, such as state naming guidelines, similarities to competitors, ease of pronunciation and spelling, web-friendliness, memorability, consistency with your brand, and not limiting.