Heritage story
Hyundai Heritage: Retracing Hyundai’s iconic Pony
“A desire for better” was the driving force behind Hyundai Motor Founding Chairman Ju-yung Chung’s vision for Korea’s first home-grown automaker. In the aftermath of the devastating war, Chung reached his goal of improving the lives of the nation’s people by pouring his heart and soul into rebuilding Korea’s economy. The iconic Pony, to which we dedicate this inaugural heritage story, embodies Chung’s passion and vision. Furthermore, Chung’s efforts ultimately helped Korea join the estimable ranks of automaking nations. In the 55 years since Hyundai’s inception, the vision of a better tomorrow for humanity continues to mark Hyundai’s past, present, and future.