GLENDALE, Calif.--(
BUSINESS WIRE
)--Disney Consumer Products (DCP) today announced the launch of “Sofia the
First” products at retailers nationwide for the first time starting this
month (previously only available at Disney Store locations). From key
licensees such as Mattel, JAKKS Pacific, Jay Franco and others, the
expanded product offering features an assortment of items inspired by
cable TV’s #1 series among kids 2-5
1
. The line includes
Sofia's iconic dress and amulet necklace, home decor bedding and bath
accessories, apparel, as well as an assortment of dolls, plush, a castle
and more. The line was unveiled in New York at Disney’s annual holiday
preview to the press and mom bloggers showcasing what is arriving at
retailers this month and what is in store for the holidays.
“Since the debut of 'Sofia the First' on Disney Junior last year, we
have heard from parents whose children have asked for everything from a
Sofia doll to her dress and the magical amulet. After a successful
launch at Disney Store, we’re excited to give parents an even bigger
selection of products to delight their preschoolers and extend the
storytelling,” said Josh Silverman, executive vice president of global
licensing, Disney Consumer Products. “As Sofia and her cast of
characters continue to grow, we look forward to bringing fans more
magical products to experience the series.”
Highlights from the new and enchanting product line include:
-
Sofia the First Talking Sofia and Animal Friends by Mattel
(MSRP: $39.99): Wearing her special amulet from the King and signature
princess gown, the talking Sofia doll can recognize and talk with
three of her best animal friends: Clover the Rabbit, Robin the Robin
and Mia the Bluebird.
-
Sofia the First Magical Talking Castle by Mattel
(MSRP:
$59.99): When girls place Sofia or Clover the Rabbit on the castle’s
special base, they can “magically” hear phrases said in each
character’s voice. Other dolls and figures from across the line unlock
even more character phrases.
-
Sofia the First Transforming Dress
(MSRP: $19.99)
and
Magical Amulet
(MSRP: $14.99)
by JAKKS Pacific
: The Sofia
the First Transforming Dress features two dresses in one and comes
with a free collectible magic lesson card to use with the interactive
talking magical amulet which features the voice of Sofia and teaches
little girls valuable princess lessons about kindness, sharing,
manners and more. The talking magical amulet comes with 12 collectible
cards.
-
Sofia the First Talking Clover Feature Plush by JAKKS Pacific
(MSRP: $19.99): Soft and cuddly Clover loves to chat with friends.
Press his tummy and feed him his cookie to hear him say five different
phrases from the show; he also comes with a free collectible magic
lesson card to use with the talking magical amulet.
-
Sofia the First Bedding Collection by Jay Franco
(MSRP: $23.99
- $59.99): Send your princess in training off to dreamland in this
Sofia the First bedding set available exclusively at Toys R Us.
-
Sofia the First Tee Shirt by Freeze
(MSRP: $12.00): Your child
will be voted “Best Princess in Class” while wearing this tee
featuring Sofia the First and her friends Clover the Rabbit and Robin
the Robin.
Disney Publishing will be introducing a
Sofia the First Digital
Magazine
and
Story Theater App
this summer, as
well as second storybook
Sofia the First: The Floating Palace
(the first storybook ?
Sofia the First
? is currently on The New
York Times Bestsellers list).
“Sofia the First” is set in the storybook world of Enchancia and tells
the story of Princess Sofia, an adventurous little girl who is learning
how to adjust to royal life after her mom marries the king and she
becomes a princess overnight. In each episode, Sofia addresses
girl-relevant themes and lessons, educating young girls on how to embody
key qualities such as kindness, generosity, loyalty, honesty and grace.
“Sofia the First” airs daily on Disney Channel and Disney Junior.
For the entire Sofia the First assortment, visit participating retailers
nationwide and online.
About “Sofia the First”
Disney Junior’s animated television series “Sofia the First” is set in
the storybook world of Enchancia and tells the story of Princess Sofia,
an adventurous little girl who is learning how to adjust to royal life
after her mom marries the king and she becomes a princess overnight.
Disney’s first little girl princess, Sofia was introduced in the
music-filled animated television movie “Sofia the First: Once Upon a
Princess,” which debuted on November 18, 2012 and became the #1 cable TV
telecast of all time in Kids 2-5 and Girls 2-5, and the #1 preschool
cable TV telecast ever in Total Viewers and Women 18-49 (according to
Nielsen).
Created for kids age 2-7 and their parents/caregivers, the stories in
“Sofia the First” are designed to communicate positive messages and life
lessons applicable to young children. Each 22-minute episode of “Sofia
the First” follows Sofia as she goes on an adventure and either learns
some lesson herself or helps others around her learn a lesson.
Starring as the voice of Sofia is Ariel Winter (“Modern Family”); Sara
Ramirez (“Grey’s Anatomy”) is Queen Miranda; Wayne Brady (“Let’s Make a
Deal”) is Clover the Rabbit; Tim Gunn (“Project Runway”) is Baileywick;
Darcy Rose Byrnes (“Desperate Housewives”) is Amber; Zach Callison
(“Land of the Lost”) is James and Travis Willingham (“Ultimate
Spider-Man”) is King Roland II. Disney legend Russi Taylor (Minnie
Mouse), Barbara Dirickson and Tress MacNeille (Daisy Duck) bring Fauna,
Flora and Merryweather, respectively, to life.
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt
Disney Company (NYSE:DIS) that delivers innovative and engaging product
experiences across thousands of categories from toys and apparel to
books and fine art. As the world’s largest licensor, DCP inspires the
imaginations of people around the world by bringing the magic of Disney
into consumers’ homes with products they can enjoy year-round. DCP is
comprised of three business units: Licensing, Publishing and Disney
Store. The Licensing business is aligned around seven strategic brand
priorities:
Disney Baby & Classic Characters, Disney Media Networks &
Games, Disney & Pixar Animation Studios, Disney Princess & Disney
Fairies, Disney Live Action Film, Marvel,
and
Lucasfilm
.
Disney Publishing Worldwide (DPW) is the world’s largest publisher of
children’s books, magazines, and digital products and also includes an
English language learning business, consisting of over 40 Disney English
learning centers across China and a supplemental learning book program.
DPW’s growing library of digital products includes best-selling eBook
titles and original apps that leverage Disney content in innovative
ways. The Disney Store retail chain operates across North America,
Europe and Japan with more than 350 stores worldwide and is known for
providing consumers with high-quality, unique products. Disney's
official shopping portals online are
www.DisneyStore.com
and
www.DisneyStore.co.uk
.
For more information, please visit Disney Consumer Products
www.DisneyConsumerProducts.com
or follow us at
www.YouTube.com/DisneyLiving
,
www.Facebook.com/DisneyLiving
and
www.Twitter.com/DisneyLiving
.
1
2013 to date, “Sofia the First” ranks as cable TV’s #1
series in Kids 2-5 and Girls 2-5, and is the #1 preschool TV series in
Total Viewers and Women 18-49. Ratings for Disney Junior (24 hour
channel) provided by Nielsen as of April 1, 2013.