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Press Releases
BBC Learning English launches on tianshannet.com
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The BBC is set to expand its online audiences in China thanks to a
partnership agreement with the official portal of
Xinjiang
Province in
Northwest China.
Visitors to
tianshannet.com
can access the
BBC
Learning English
content specially tailored for Chinese-speakers by
visiting the BBC Learning English Channel now live on the portal.
BBC Learning English teaches various points of the English language
through human interest stories and topics including UK lifestyle and
culture.
Visitors to tianshannet.com can learn to read, write and speak
English through the BBC's four popular Learning English features: Take
Away English, Quizzes, Real English and Wordmaster.
Commenting on the partnership deal with tianshannet.com, BBC World
Service Business Development Manager for China and North Asia,
Raymond
Li
, said: "We are delighted to be able to provide visitors to
tianshannet.com with our English learning content.?
"This is a great
addition to successful partnerships we have developed with Chinese
portals, and we welcome new audiences to the BBC Learning English
Channel."
Jianhua Zhu
, Editor-in-Chief of tianshannet.com, expressed confidence in
the future of the cooperation: "The BBC is the one of the most
influential media organisations in the world, and the BBC English
Learning Channel has built up the bridge for the Chinese people to learn
authentic English.
"The collaboration between tianshannet.com and BBC
Learning English will become a milestone in the online English learning
in Xinjiang region."
BBC Learning English offers English language teaching programmes and online
content for global radio and online audiences.?
English learning materials
are available online at bbclearningenglish.com and, for Chinese speakers,
on bbcchina.com.cn.
Notes to
Editors
 BBC World Service is an international radio and online broadcaster
delivering programmes and services in 33 languages.?
It uses multiple
platforms to reach 163 million listeners globally, including SW, AM, FM,
digital satellite and cable channels.?
It has around 2,000 partner radio
stations which take BBC content, and numerous partnerships supplying
content to mobile phones.?
Its international online sites, which include
audio and visual content and offer users opportunities to interact
directly with world events, receive over 650 million page impressions,
attracting around 44 million unique users, a month.?
Listen to BBC World
Service on bbcworldservice.com.
Tianshannet.com is the official portal site of Xinjiang Uygur Autonomous
Region in Northwest China, and therefore an authorised online gateway for
users to find out about Xinjiang.
Launched in December 2001, the
site offers a wide variety of content in five versions of four different
languages, ie, Simplified Chinese, Traditional Chinese, Russian, English
and Uygur.
With a daily average of 2.1 million page impressions,
tianshannet.com ranks first among all the media websites in Xinjiang.
BBC World Service Publicity
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