?? 2023?? 10?? 23??(??) ???? | ????: 02-3702-2571/2621/2622

2023?? 10?? 21????? ???????????? ??????? ??????????? ??? ?? ????? ????? ??ø??? ?????? ???????? ??????(→ ???? ). ????????? ?????????? ??u ???? ????? ??κ? ?????? ??????????, ?????????α???? ?????? ?ι? ????? ????? ??? ?????? ????????? ?ε??? ????? ???? ?? ??????? ????????.

????????? 2013?? 1?????? ??? ‘??????? TV???α??’?? ?????? ??????????. ??? ?????? ??????? TV ??u???? ???, ??u ?ð???/????/a??/??u?? ????? ??????? ?????? ???α?? ??? ??? ?? ?? ?? ??????.

??? ?? ?? ?¶??ο????? ?????? ???????, ???? ???? ???? ????????? TV???α???? ????????, ???? ??? a??? ?¶??ο????? ?? ??? ???????? ??????. ????? ????? ????????, 2023?????? TV?? ???? ?¶??ο????????? ?? ?? ??? ???α?????? ?????? ???? ????????.

2023?? 10?????? ?? ???α?????? ?????? ????? ???캸?n? ??????.

??????? ?????????α?? - 2023?? 10??
→ ???? ??? ???? ???ε?(PDF)

???? ????
· ?????: 2023?? 10?? 17~19??
· ???????: ?????? 3?? ???? ??????? ?????? ?????? ????
· ??????: ???????? ?????(CATI)
· ??????: ???? ?? 18?? ??? 1,000??
· ???????: ±3.1%?????(95% ??????)
· ?????: 14.2%(?? ??? 7,035?? ?? 1,000?? ???? ???)
· ???o: ??????? ??u ????

???
- 2023?? 10?? ??????? ?????????α?? 1??: MBC ???? ??? ?????Ρ? 3.7%
- MBC ????δ? 9?? ???? 1????
- ??????? ?????????α?? 2??: MBC ???????? ???? ???? ??? ???? 3.2%
- ????? JTBC ?????뿩?? ????????, KBS2 ???????? ????????? 7~8??
- ????? ???? ????????? ???? ????? ?? ???? ???α?? 20???? ??????

???? ???

2023?? 10?? ??????? ?????????α?? 1??: MBC ???? ??? ?????Ρ? 3.7%

????????? 2023?? 10?? 17~19?? ???? ?? 18?? ??? 1,000????? ???? ???? ?????? ?????????α???? ???? ???(2?????? ????????), MBC ???? ??? ?????Ρ??? ????? 3.7%?? 1???? ???????.

?????Ρ??? 1630??? ??? u??????? ???? ????????? ??????? ?????? ???翡 ???? ?ι? ‘??????’(???u?)?? ?????? ???? ???? ??? ‘????a’(??????)?? ???ο??? ?????? ??? a ?????? ???? ??????? ????? ??? ???? ????? ????? ?????? ??????? ??? ?????. 8?? 4????? 9?? 2????? ???1(10?), 10?? 13????? ???2?? ????? ???.

?? ???翡?? ??????????? ???? ??? ???? ????? ???????? ?? MBC ?????? ???? 1???? ?o?????, MBC ??? 1?????? ????????(2014?? 3~4??)?? ?????! ?庸????(2014?? 9??) ???? 9?? ?????.




2023?? 10?? ??????? ?????????α?? 2??: MBC ???????? ???? ???? ??? ???? 3.2%

??? ?? ?????? ?????????α?? 2???? MBC ???????? ???? ???? ??? ????(3.2%)??. 2022???? 11? ???? ?? ?? 3??? 10????? ???????, ????? ??????? ???? ??? ???? ????? ???????? ???????? ?????? ??????. ???? ??? ?????? ??????, ?????, ???84, ?, ?????, ????, ???? ?????.

???? ????? 1?? ???? ???? ???¸? ????? ???? ??? ?????? 2013?? 3?? ????, ???? 10????? ???????. 2017?? 8?? 15???? ?????? u ???? ?? ???????? ???????, ??????????? ???? ?????? 2018?? 4?? ???? ??? ???????? ?????????. ??? ?? ??u?? ???????? ???α?? ????? ???? ??u?? ???? ??ħ?? ? ?????. 2020???? TV???? ???? ????, ???? MBC?? ?????·???? ? ???? ???? ????? ?????????? ???? ??????, 2021?????? ???? ???? ?? ?? ?????(tvN)??? ????????(SBS)???? ???? ?????? ??? ???.




????? JTBC ?????뿩?? ????????, KBS2 ???????? ????????? 7~8??

tvN ???? ???? ?? ?? ?????(2.7%)?? 3??, ENA·SBS Plus ???? ????? ???? ?????? SOLO(???)??(2.4%)?? 4??, SBS ????? ?츮 ???????? MBN ?????? ?????????(??? 2.1%)?? ???? 5??, ??????(‘??????’)·??????(‘?????’)·?????(‘?????’) ??? JTBC ????? ?????뿩?? ????????(2.0%)?? 7??, ????? ????(‘?????’)·????(‘?????’) ??? KBS2 ????? ???????? ?????????, TV???? ???????ζ??, KBS2 ???? ???? ????? ??????? ??????, KBS2 ??1?? 2?? ????4??(??? 1.8%)?? ???? 8????.




????? ???? ????????? ???? ????? ?? ???? ???α?? 20???? ??????

12~20???? ????????? ???? ?????(TV????, 1.5%, 12??), ????????(SBS), KBS1 ???? ???? ????? ????????? ?йи???(??? 1.4%, ???? 13??), ????? ????????(MBC), 9?? 20?? ?????? ??????÷??? ????? ????????(??? 1.3%, ???? 15??), ??????? ?????(MBN), ????????? ?????(tvN)(??? 1.2%, ???? 17??), ????? ???? ?????????(SBS), ?u???? ???? ?????(KBS2)(??? 1.0%, ???? 19??) ?????.