Effective local marketing is part of an effective, integrated Google Business Profile (formerly Google My Business) and SEO strategy. Your Google Business Profile, other directories, and search engines play a complementary role in efficient local marketing. Not only can directories provide referrals to a law firm, they can also assist with local search visibility in Google and other leading search engines.

We audit your listings and follow up with corresponding directory submissions to ensure that you are presenting a consistent name, address, and phone number for each of your offices. This is especially important for ranking in Google. Listings should also include the URL of your website where possible, and be placed in the appropriate practice area or category.

Some online business directories allow you to update your listing directly, while others retrieve data from the major business data providers. We provide guidance to our clients on how to maintain and update their contact information, both for ease of use by prospective contacts, as well as to aid with rankings in Google and Bing local search results.