Xinhua Bookstores turn the page to attract modern readers
With World Book Day just around the corner, the Xinhua Bookstore outlet in Bengbu, east China’s Anhui Province, has undergone an unusual makeover, giving book lovers a railway theme to whisk them off on their own literary journeys.
Rails, switches, signals and old-fashioned “green train” car seats can now be found throughout the three-storey bookstore.
As China’s largest state-owned nationwide bookstore chain, Xinhua Bookstore celebrates its 80th anniversary this year.
With the development of online book sales, Xinhua Bookstore has been forced to adapt to a changing industry. Many of the stores across the country have been gradually closed because of declining customer numbers.
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