Acceptability Guidelines For All Digital Publications

We are excited to work with you on new advertising opportunities to showcase your brand. We are proud of our new, modern, clean look, and strive to maintain an enjoyable experience for both our advertisers and our readers. With that in mind, we have incorporated the following guidelines.

Deceptive Functionality or Message

• All functionality within ads including drop downs and navigation must work as indicated
• Close or skip buttons must work as labeled and cannot link users to a new website
• Mouse over interaction cannot link a user to a new web site
• Click-thrus must take the user to the web/social/micro site of the advertiser who purchased the ad space

Acceptability Guidelines

• All advertising is pending publisher’s approval
• The New York Post does not accept tobacco or online gaming advertising
• The New York Post reserves the right to decline advertising that is inaccurate or misleading and does not comply with decency standards
• The New York Post reserves the right to brand advertisement with the word “advertisement” when deemed necessary to make clear differentiation between editorial and advertising material

Required Assets

• Hi-Resoulution JPG, PNG, or layered PSDs
• For video & animation MOV, MP4
• All banner ads must have a 1px colored border
• Click urls must be provided

Animation, Sound, & Video

• Sound must be user initiated on click, cannot begin upon initial load and must have user controls
• All video must be progressive and not streaming
• Video must include progress bar, play/pause/stop button, mute/unmute button
• Video can be up to :30 seconds with user controls
• Video can auto play or initiate with mouse over (sound is initiated on click only)
• If initiated, video can contain “click to continue” or “click to play” or “replay” buttons
• No animation or sound once “pause” or “stop” is clicked
• Overlays cannot contain a video slideshow
• Maximum animation for Masthead time is 8 seconds, must have user controls
• Maximum animation time for Splash Box is 5 seconds
• Maximum animation time for Pre-Stitial Overlay is 8 seconds, must have close button

Additional Details

• A click tracker can be assigned to the skin
• Masthead engagement metrics will be provided by Flite, and a 1×1 3rd party tracking pixel and clicktracking pixel can be provided.
• Splash box is tracked through Flite, a 3rd party click tracker can be provided
• All units are served via DFP and can be 3rd party tracked

Technical Requirements For All Digital Publications

Submitting Assets

Assets for a custom build must be provided at least 3 weeks prior to the go-live date.

• We will accept layered PSD files as well as logos/branding in EPS formats
• E-mail submission to the Account Executive is preferred, please provide a link for download if the file is over 9 MB
• Tags and flighted delivery are due at least 3 days prior for testing

Rich Media Fees

The New York Post is not liable for third party media fees. If you are interested in having the New York Post build and serve your Rich Media campaign please contact the New York Post for additional pricing information.

Standard Ad Guidelines

Ads should be coded so that click-throughs launch a new browser window using target=“_blank”.

HTML

• HTML attributes must be properly double-quoted
• Code should be submitted without HTML, TITLE, HEAD or BODY tags
• All form METHOD attributes must be set to “GET”, not “POST”
• All tags should be correctly nested
• Nested tables should be no more than four levels deep
• There is no capability to track clicks through forms Flash. The New York Post does not accept or make changes to .FLA (Flash) files; all changes must be made by the client
• A default/backup image must be submitted for all .SWF files
• All locally served Flash ads need to have a clickTag URL encoded (not a hard-coded click-thru URL)
• Clients must also supply a click-thru URL for each creative
• The New York Post is not responsible for .SWF files that are not properly coded using the clickTag variable
• The following code needs to be added inside a symbol or a button (not a movie clip) to the .SWF file prior to submission:

Third-Party Tags

We accept most third-party ad tags, however all third-party ads are accepted conditionally and approved only after successful testing.

Streaming Media

• Audio only permitted with user interaction and audio must have on/off button
• User must click on or mouse-over conventional banner to initiate expansion
• Form elements must live within the table tags
• CGI scripting must reside on client’s servers
• Method attribute for the form must be set to “GET” not “POST”

Plug-Ins

• Acceptable plug-ins include Shockwave, Flash and RealPlayer; any type not listed must be approved by the New York Post
• All plug-ins must be compatible with older browsers
• The New York Post must be given a technical contact
• The New York Post does not accept ads that require the user to download additional plug-ins

JavaScript, HTML & Other Media

This is accepted conditionally and approved on a case by case basis.

Java

The New York Post does not accept third-party Java-enabled advertisements.

Sound

Sound must be user initiated, cannot begin upon initial load and must have user controls (ie: stop or mute button).