Remember: in the 1950s, when there were millions of council houses that people lived in and looked after and cherished, they were all miserable because they couldn’t bear the thought of not making a landlord as rich as possible 

This is certain to work, because if you look at anyone who’s ever done anything successful, it’s always because they were told to smile or be punished and vomit in a bucket. When Einstein came up with the theory of relativity, it was almost certainly in an identical environment