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Metro.co.uk - Mail Advertising
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Metro.co.uk is where over 35.4 million unique browsers a month find stories, from the biggest world news events to the most talked about trends. [1]

Around half Metro.co.uk’s audience is under the age of 30 ? and the writers focus on maintaining and growing a loyal, largely UK, millennial audience.

Metro.co.uk is in the unique position of being able to harness the power of the social web and a young audience while still having the journalistic rigour of a legacy newspaper brand.

It’s a site that has a heart and soul. It is a site that cares, a site that can be funny, take risks and campaign about the issues it cares about, while making sure that no viral trends are missed.

With nearly 75% of its audience visiting Metro.co.uk ?on mobile, these audiences find their content on their mobile through Facebook, through Twitter, through Instagram, through YouTube – and we’re there to greet them.

[1] Discover, Apr 17

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Metro.co.uk has 12.8m monthly browsers.

That’s more than the amount of UK adults who have visited a cinema in the last month (8.4m) .

Source: Discover, Dec 16 / TGI

News

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Metro.co.uk’s news team delivers the biggest world events in an intelligent, digestible, shareable way alongside compelling, funny and intriguing tales observed from a unique angle. Metro.co.uk’s team care about society’s big issues, from mental health revelations to the most affecting stories that the site will campaign about.

Sport

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The newly rejuvenated channel is the home for football, UFC, boxing and much more where over five million people a month come for their sports news and read more pages per visit than any other channel. It’s growing into a home for more sports: golf, tennis, athletics and much more. Alongside its core coverage, Metro.co.uk is sure to highlight the things that get people talking, from a runner literally falling at the first hurdle to a footballer stopping the ball with his… erm…

TV & Showbiz

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Metro.co.uk has industry-leading soaps coverage with unrivalled access to the biggest stars of the best soaps. Metro.co.uk will only cover a celebrity story if there is a good reason and do not body shame. Metro.co.uk’s entertainment readers are some of the most loyal of the site’s readers, coming back for an honest, unique (and often funny) take on the stories that matter to Gen Y.

Life

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Metro.co.uk takes on issues not often talked about in mainstream publications to give people a voice and change the perception of them: IBD, depression, OCD and sexuality are just a handful of topics we cover widely that have helped people who treasure the help most. It is willing to take risks and provoke conversation about the most difficult (and sometimes most ridiculous) subjects ? but also finds time to write stories about food, sex and travel that are shared hundreds of thousands of times.

Community

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We employ a large community of contributors to bring a diverse voice and wide range of expertise to Metro.co.uk – from parenting and mental health bloggers to food vloggers, beauty writers and football club obsessives. Whatever the topic, we’ll have a writer who is an expert about it.

Metro App

The Metro newspaper app gives you two issues every weekday, absolutely free. Get your fix of news, sport, celebrity, features and puzzles delivered automatically to your tablet or smartphone overnight. Then catch up with the day’s biggest stories videos and hot topics with the exclusive Evening Edition.

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