Our Brand

Games Vision

The Games in Sochi are going to be highly innovative Olympic and Paralympic Winter Games, that will express the spirit of modern Russia and bring with them sustainable, positive change for the whole country.

The Russian Diamond

The Games Vision consists of nine core elements, or values, brought together under the heading ≪The Russian Diamond≫:

Excellence
Efficiency
Integration
Hospitality
Unity
Uniqueness
Respect
Legacy
Harmony

Strategic Aims

In organizing such a large-scale and ambitious event as the Olympic Winter Games, it is essential to have full mutual understanding between all those taking part in the Olympic project, which will be carried out based on a single vision of the strategic tasks:

To organize and stage unique and successful Games;
To ensure that competitors, guests at the sporting events and billions of TV viewers around the world are left with a positive impression;
To leave a rich legacy for Sochi, Russia, and the whole Olympic and Paralympic Movement;
To use the biggest international sporting event to the greatest possible effect, in terms of the long-term development of the region and the country.

To complete the tasks it has been set, the Sochi 2014 Organizing Committee and the other participants in Russia's Olympic project are being guided in their daily activities by a Games strategy, which contains 11 strategic objectives.

In order successfully to carry out the 11 strategic objectives, the Sochi 2014 Organizing Committee is bringing into practice effective, innovative solutions, project-oriented management mechanisms, and is arranging its work in accordance with principles of sustainable development and client-focus.

Brand

The modern Olympic Games were conceived by visionaries who set new standards and found new ways for development. They believed that sport engenders trust and cooperation between cultures and nations. Sochi 2014 is striving to make Russia’s first Winter Games an embodiment of peaceful, productive dialogue between peoples.

The Sochi 2014 brand encompasses our commitment to the values symbolized by the Olympic rings, demonstrating our continued support for the universal ideals of the entire Olympic Movement.

The brand is the result of our commitment to innovation; a key element of the overarching Games message that Sochi 2014 is the Gateway to the Future.

The Sochi 2014 emblem maintains a dialogue between the past and the future. Fusing various dimensions of Russian culture, the brand can promote several images of our vibrant country:

A country rich in history, embarking on a successful future
A country open to opportunities and the passion to make dreams a reality
A country that is committed to equality and celebrates diversity.

The city of Sochi sits at the meeting point of the sea and the mountains. This is reflected in the Sochi 2014 emblem, which is like the sea acting as a mirror to reflect the mountains.

Sochi 2014’s inspirational new brand allows everyone across the world to see the Winter Games in Sochi as a celebration of opportunity: a chance for growth, transformation and personal fulfillment.

Sochi 2014 will be a Winter Games for the people; celebrating human excellence and aspiration.

The Sochi 2014 brand embraces change and encourages everyone to welcome development. It combines both function and the courage to try the new. It is a 21st Century brand for a digital generation.

The Sochi 2014 brand fits perfectly with our commitment to use the digital revolution to help young people experience sport for the first time; with a view to active participation and long term engagement with sport and Olympism.

The Olympic Games cannot guarantee positive change across all aspects of life on their own, but they can inspire! If every Russian embraces change by first looking at how to better themselves, the Olympic Games can become the catalyst for positive change in our cities and the inspiration for our people. We can improve attitudes in Russia towards people living with perceived disabilities; we need healthier children and new, modern infrastructure; and we need the positive change that the Games can bring forward.

News

Today, 5 February, 18:00 First Biathlon 10km sprint training held in Sochi: On February 5, the Laura Cross-Country Ski and Biathlon Center has hosted the first official training sessions for the athletes of the Sochi 2014 Olympic Winter Games.
Today, 5 February, 16:19 Yuri Bashmet Festival will fill Sochi with sounds of the Cultural Olympiad: On the eve of the Olympic Games Sochi 2014 Ambassador and National Artist of Russia, Yuri Bashmet has kicked off the VII International Winter Arts Festival in Sochi.
Yesterday, 4 February Olympic Truce Wall unites athletes in the name of peace: The symbolic Olympic Truce Wall opened on February 4 in the Coastal Olympic Village.
Yesterday, 4 February Sochi 2014 Organizing Committee meets carbon offset target before Opening Ceremony: The Sochi 2014 Organizing Committee has announced that they have fulfilled their Bid Book obligation to mitigate the direct carbon footprint of the Games in Sochi in 2014 before the Games even get underway.
Monday, 3 February Club Level tickets Go on Sale ahead of Ice Hockey Competition: For the first time in the history of the Winter Olympic Games, the Sochi 2014 Organizing Committee started selling “club level” tickets. These tickets are for hockey matches taking place in the Bolshoy Ice Dome during the 2014 Olympic Games.

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