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Branding

Take That, You Hardcore Rebels!

by Steven Heller August 11, 2011

EXIT-Deutschland has caused a stir among the extreme right with a Trojan shirt. The organization had T-shirts distributed at the right-wing ‘Rock for Germany’ festival in Gera on August 6th. The subversive intelligence of the shirts was only revealed in the privacy of the owners’ homes. This in from Deutsche Welle (the German news service): [...]


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Hubway Flubs the Way it Is Designed

by Steven Heller August 10, 2011

Boston's new bike sharing service New Balance Hubway is handsomely but not efficiently designed. Can you tell how much the daily rate is? The typographic hierarchy forces the reader to conclude that $5 is the day rate for "casual" use. The plus (+) is not obvious enough to connect the left to right pricing box. [...]


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Thumbnail image for More Reasons to Love Tobacco*

More Reasons to Love Tobacco*

by Steven Heller August 10, 2011

*I'm being ironic, sardonic and acerbic. There are no reasons to love tobacco, but there are reasons to study the ephemera of tobacco marketing. Understanding how an industry that caters to and perpetuates ill health on so many levels can be so successful for so many years demands attention. Before the cigarette package and the [...]


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All You Need To Know About Shoe Laces

by Steven Heller August 9, 2011

This message from the Shoe Lace Industry and the American Tying Council. Don't be a loafer, get those extra laces for those unexpected lacing emergencies. You never want to be unlaced.


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"The Mysterious Train" A Vintage Approach to "Motion" Graphics (with some branding thrown in for good measure)

by J. J. Sedelmaier August 8, 2011

This is my first posting for Imprint and I couldn't be more thrilled to join these prestigious ranks! There will be no rhyme or reason to any of these posts other than trying to find fun visual stuff you might not have seen before. I suspect I'll also be presenting things with some sort of [...]


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Tate a Tate With Sara Fanelli

by Steven Heller August 5, 2011

Children's book illustrator and fantasist collage maker, Sara Fanelli's work is now on sale at the Tate Gallery in London. Jo Mazzotta, who commissioned the work, says: "I was captivated by Sara's work when I joined Tate nearly two years ago and came across the book?Sometimes I think, Sometimes I Am and I felt that [...]


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He Was Better Than Good

by Steven Heller August 4, 2011

My father was not a salesman, but for some reason he cannot recall, he had a collection of how-to LPs that taught salesmanship (they were very popular in the 50s). Some people were natural salesmen, but others had to learn all the tricks. Elmer G. Leterman had the right stuff. He believed "Personality can open [...]


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Thumbnail image for Swoosh: 40 Years Fly By

Swoosh: 40 Years Fly By

by Steven Heller August 4, 2011

Funny how 40 years swoosh by: June 1971 is the date the Nike Swoosh was launched. Designed by Carolyn Davidson for $35 - a "Bargain Brand," the Dept. of Nike Archives notes in its extraordinarily understated tabloid-sized newsprint history of the mark (produced for the "benefit of Nike employees"). What others might take an entire [...]


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Thumbnail image for Wurman's WWW.WWW Conference

Wurman's WWW.WWW Conference

by Steven Heller August 3, 2011

Richard Saul Wurman founded and chaired the TED? and TEDMED conferences from 1984-2002. They are now the preeminent venues for the exchange of the most progressive and challenging technology, entertainment and design ideas. If you were wondering what Mr. Wurman was up to for the past nine years, he has not been resting on his [...]


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Thumbnail image for L'Oreal's Fabulous Misadventure

L'Oreal's Fabulous Misadventure

by Steven Heller July 29, 2011

The UK Liberals are not very liberal about advertising - or shall we say false advertising. The Guardian newspaper reported on Wednesday about L'Oreal's fabulous misadventure. L'Oreal has been forced to pull ad campaigns featuring Pretty Woman star Julia Roberts and supermodel Christy Turlington, after the advertising watchdog upheld complaints by Liberal Democrat MP Jo [...]


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