The
term "license fee" has two meanings when applied to television.
The first indicates a means of supporting an entire television industry.
The second indicates support for the production of specific programs.
When
applied in the first sense a license fee is a form of tax used by
many countries to support indigenous broadcasting industries. The
fee is levied on the television receiver set and paid at regular
intervals.
A
receiving set license fee for the support of broadcasting was considered
and rejected very early in American radio's infancy. At this time
the new medium was considered a public resource and the idea of
support from advertisers was thought inappropriate. The license
fee was one of several funding proposals, including municipal or
state funding and listener contributions, offered by various sources
in the 1920s. The license fee idea took two distinct forms. The
first was modeled on the British scheme of taxing receivers in viewer's
home. At that time, the British levy was ten shillings per receiving
set. The second approach, proposed by RCA's David Sarnoff, called
for a tax (2%) on the sale price of receivers. The success of toll
broadcasting (broadcasting paid for by advertisers) near the mid-point
of that decade squelched further discussion on the issue.
In the early days of American television, the idea of a receiving
set license fee was briefly raised again by those who pointed to
the failures and inadequacies of radio's commercial nature. But
because most early television stations were owned by broadcasters
with long experience in AM radio, it was almost inevitable that
advertising would provide the primary economic support for the new
medium.
This
was not the case in Great Britain. The license fee was in place
from the earliest days of its broadcasting service, having been
mandated by the 1904 Wireless Telegraphy Act (and reaffirmed for
radio and television in the Wireless Telegraphy Act of 1949). The
level of the fee is set by Parliament through its Treasury Department.
The BBC is allowed to make its recommendation and, once set, the
fee is collected by the Post Office which is also responsible for
identifying and tracking down those who attempt to avoid paying
the fee (approximately 6% of the audience). The resulting income
supports the broadcasting authority (the BBC) and its programming.
As a public corporation supported by these fees (none of the income
can be distributed elsewhere), the BBC is theoretically insulated
from day-to-day influence by Parliament.
The
10 shillings fee remained in force until the end of the World War
II. 1946 saw a doubling of the radio fee, and when black and white
television was first introduced, its fee was 2 pounds (double that
of radio). The license fee for radio was dropped in 1971 and today,
only the color television fee remains, rising periodically, for
example from 46 pounds in 1981 to 85 pounds in 1995.
Although the BBC has occasionally toyed with the idea of running
commercials to increase revenues in difficult economic periods,
the license fee is well entrenched there. Said a BBC spokesperson
when testifying on the future of British broadcasting in 1977, "The
license fee system involves each member of the viewing public...in
the feeling that he is entitled to a direct say in what he gets
for his money. At the same time, the license fee system puts the
broadcasters in a more direct relationship with the public than
any other system of financing would. It reinforces a frame of mind
in the BBC which impels us constantly to ask ourselves the question:
'What ought we to be doing to serve the public better?'"
The
value of such a system for supporting a nation's broadcasting has
three aspects. First, it assigns the costs for broadcasting directly
to its consumers. Second, this tends to create a mutual and reciprocal
sense of responsibility between the broadcasters and the audience
members which, third, frees the broadcasters from control and influence
by governments (as might be the case where direct government support
exists) or advertisers (as might be the case in commercial systems).
Against these benefits is the problem of complacency. An increasing
number of nations with license fees also allow limited commercial
broadcasting, in part to overcome this tendency.
Many
countries other than Great Britain, including Israel, Malta, France,
the Netherlands and Jordan, have some form of license fees. Some
base their fee on color television only (like Great Britain) and
some on color television and radio (for example, Denmark). Two thirds
of the countries in Europe, one half in Africa and Asia and 10%
of those in the Americas and Caribbean rely, at least in part, on
a license fee to support their television systems. Common among
them is a philosophy of broadcasting that sees it as a "public good."
The
second definition of license fee is applied most often in American
television, though its use is growing throughout television production
communities elsewhere. It refers to funding that supports independent
television production for broadcast networks or other television
distributors such as cable companies. In this instance the license
fee is the amount paid by the distributor to support production
of commissioned programs and series. In exchange for the license
fee the distributor receives rights to a set number of broadcasts
of commissioned programs. Following those broadcasts the rights
to the program revert to the producer. This form of production financing
is central to the economic system of commercial television because
the distributor's license fee rarely funds the full cost of program
production. Producers or studios still must often finance part of
their production costs and hope to recoup that amount when a program
returns to their control and can be sold into syndication to other
distribution venues. Nevertheless, the initial funds, in the form
of a license fee, generally enable production to begin.
-
Kimberly Massey
Barnouw,
E.
A History of Broadcasting in the United States, Volume I:
A Tower In Babel
. New York: Oxford University Press, 1970.
Head,
S.W.
World Broadcasting Systems: A Comparative Analysis.
Belmont, California: Wadsworth, 1985.
Sterling,
C.H. & Kittross, J.M.
Stay Tuned: A Concise History of American
Broadcasting
. Belmont, California: Wadsworth, 1978, 2nd edition,
1990.