Tuesday, June 1, 2010
eMarketer released an updated digital ad spent forecast last week, projecting an increase of 11% for US online ad spending in 2010 following a decline of 3.4% last year. The US spending for online ads will reach $25.1 billion this year, according to eMarketer.
Read More
Tuesday, May 25, 2010
If you’ve ever been to the Midwest USA, you’ve seen silos?the big structures that store corn or grain. If you’ve ever worked in radio, you have also likely seen silos—programming and sales.
Read More
Tuesday, May 18, 2010
Over 5,000 marketing executives from Fortune 500 Brands were surveyed on their outlook on Marketing / ad spends in 2010. Datran Media released the results of the study, pointing to these key findings:
? 73.6 percent of respondents believe that advertising revenues will increase in 2010.
Read More
Tuesday, May 11, 2010
When was the last time you spent a whole week only listening to the radio in the car?no phone calls, no mp3 player?just the radio. For a growing number of Americans, radio is just one of many media options behind the wheel?a reality that radio must address to remain competitive.
Read More
Tuesday, May 4, 2010
A class of two hundred students at the University of Maryland, College Park, took on this very assignment. They were challenged to go without media for a full 24 hours on a day of their choice between February 24 ? March 4, 2010?a time span that coincidentally included the Vancouver Olympics and a significant earthquake in Chile.
After go...
Read More