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Search Engine Marketing, Search Engine Optimization (SEO) and Paid Search Advertising (PPC) - Search Engine Watch (SEW)
The Wayback Machine - https://web.archive.org/web/20100426184304/http://searchenginewatch.com/

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SES San Francisco 2010, August 16-20
SearchDay is our free daily e-mail summarizing the day's search marketing news.
http://ad.uk.doubleclick.net/adj/sew.com/home;page=;artid=3603159;pos=x30;tile=17;sz=300x250;ord=556206001272307073?

Local Search Convertibility

LOCAL & MOBILE SEARCH
Presence, promotion, and convertibility are the three key elements to a successful local search campaign. Learn how to take your local online efforts to the next level.

What History Tells us About Facebook's Potential as a Search Engine, Part 1

SOCIAL MEDIA MARKETING
Is Facebook on its way to becoming a serious player in the search marketplace?

Mobile Coupons -- Don't be that Guy

LOCAL & MOBILE SEARCH
Just because customers like your brand and want a discount doesn't make your random texts relevant. Take these initial steps to make your campaign relevant, targeted, and useful.

Analyzing the 9 Most Common Link Building Strategies

PROMOTION & LINK BUILDING
A detailed breakdown of all link major link building tactics, an analysis of costs and benefits, and the risks of incurring a penalty from a search engine.

Macroglossa's Visual Search Engine fails to meet basic expectations

NEWS :
Macroglossa, an Italian search engine based on image comparison, is launching the alpha version of its "Engine Comparer Technology", theoretically pushing the limits of search by working solely on visual recognition. But, right now, it's only theoretically.

Google Announces New Approach to Working with Ad Agencies

NEWS : Google: AdWords | ad agencies | Google
Penry Price, Google's Vice President of Global Agency Development today announced changes in the search engine's relationship with advertising agencies on the Official Google Blog. No, Google isn't offering "cashback."

UK Online Video Viewing Up 37 Percent During Past Yearâ??

NEWS : Google: YouTube | SEM Industry: Events | UK online video
If Iceland's Eyjafjallajokull volcano doesn't ground my flight, I'll be flying to London to speak about "Video Optimisation" at the International Search Summit on May 13. It's a hot topic in the UK, as the latest comScore data shows.

UK Election 2010: What's So Bad About a Hung Parliament?

NEWS : Facebook | Google: Insights for Search | Google: YouTube
The top term in this week's UK election 2010 seems to be "hung Parliament." I'll translate this British phrase for Americans in a minute, but first let's look at the numbers.

Testing Apple iPad Tablet in New Rutgers Mini-MBA Digital Marketing Program

NEWS : New/Cool | Apple iPad Tablet | Digital Marketing
This is a test. Each student enrolling in a new Mini-MBA: Digital Marketing Executive Certificate Program this summer at Rutgers, The State University of New Jersey, will receive an Apple iPad tablet. This is only a test.

Ad Age Scoop: 'Reckitt Benckiser Breaks Record With $40 Million Video Buy'

NEWS : Google: YouTube | Ad Age | Reckitt Benckiser
Michael Learmonth of Advertising Age has just reported that "Reckitt Benckiser is pouring nearly $40 million into web video in 2010, thought to be the biggest single buy for the medium." Okay, I wish that I'd gotten this scoop, ...
SearchDay is our free daily e-mail summarizing the day's search marketing news.
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Shopper Marketing Program Manager
HP Boston, United States

Interactive Marketing Customer /User Interface
HP Houston, United States

Interactive and Web Marketing Manager
HP San Jose, United States

Marketing Director
F+W Media, Inc. Cincinnati, United States New York, United States


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