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Entries tagged with: Engagement

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In Today's World of Increasing Ad Clutter, One Cable Network Learns The Art of Getting Viewers to Pay Attention to Ads

By Brian SteinbergAdvertising AgeIn October 2007, the executive team at the National Geographic Channel huddled together to figure out how their cable outlet was faring under a new ratings metric that measured how many people watched the commercials, not the...

Posted on August 9, 2009 1:26 PM