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Ultimate Fighting: Fistful of Dollars, Business, Franchise, Sports, Muscle, Money, Profit, Global Marketing, Revenue, Brand Development - CNBC.com
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Ultimate Fighting: Fistful of DollarsUltimate Fighting: Fistful of Dollars
SlideshowUltimate Fighting -- The biggest brand in brawling. -- UFC is a mix of muscle and mayhem making money hand over fist. -- CNBC goes inside the octagon with front man Dana White, the fighters and the billionaire backers who turned the league from a dying franchise into a global sensation.

INSIDE THE OCTAGON

Dana White
One-On-One with Dana White
The popular UFC President and front man is credited with growing a brand that was once near extinction. Dana White helped raise the UFC to new heights with a shrewd business sense and unique, self-assured style.


Current DateTime: 12:45:27 10 Oct 2009
LinksList Documentid: 31964900
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    Popular UFC front man Dana White is greeted by fans in Germany.

  • Web Extra?

    Dana White recalls his foray into Ultimate Fighting, and the phone call that changed the face of the sport forever.

Going Global
Ultimate Fighting is fast becoming a universal language. Dana White is now taking the UFC on the road ? bringing the fast-growing fight club to Europe. Revenues were $275 million in 2008 - up 37% from 2006 - and according to White, there's no end in sight.


Current DateTime: 12:45:27 10 Oct 2009
LinksList Documentid: 31966476
History of Violence
History of Violence
In Germany, some politicians say Ultimate Fighting glorifies violence. As a result, spectators under the age of 18 are banned from events in that country. But, nothing could compare with what the league already dealt with in the U.S.


Current DateTime: 12:45:27 10 Oct 2009
LinksList Documentid: 31967470
  • Web Extra?

    Brazilian Rorion Gracie traces the history of the UFC from his father's no- holds barred matches.

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    Rorion Gracie brought the concept of the UFC from his garage to arenas across the country, and came up with the idea of the Octagon.

Showdown
The Ultimate Showdown
The rise of one fighting sport and the fall of another. Boxing is by no means down for the count, but it’s been given a roundhouse punch. Ultimate Fighting has captured the kind of attention and ticket revenues once reserved for boxing. And now “The Donald” wants in on the action.

ULTIMATE FIGHTING WEB EXTRAS

A Fighter's Story
A Fighter's Story
Rich Franklin is one of Ultimate Fighting’s biggest stars. The former math teacher, who holds a Master’s Degree in Education, went from shaping minds to knocking heads in the octagon.


Current DateTime: 12:45:28 10 Oct 2009
LinksList Documentid: 31967537
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    Franklin takes us from the locker room to the intensity of the Octagon.

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    Fighter Rich "Ace" Franklin details what it's like to enter the Octagon.

The Fertitta Family
The Fertitta Family
Lorenzo Fertitta and his brother Frank rolled the dice and bought the UFC for $2 million and invested $44 million more to save the dying league. Today, Ultimate Fighting generates more pay-per-view buys than boxing and wrestling.


Current DateTime: 12:45:31 10 Oct 2009
LinksList Documentid: 31967766
  • Web Extra?

    Lorenzo Fertitta, remembers the origins of his love affair for mixed-martial arts.


SHOW TIMES

Monday, October 5th? 1a ET
Monday, October 12th? Midnight ET

SHOW HOST


Current DateTime: 12:45:31 10 Oct 2009
LinksList Documentid: 31962871

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