Targeting nine- to 14-year-olds, Bratz Design Academy will first be
broadcast on Nickelodeon in October.
The show will be backed by a TV, print and online advertising
campaign.
The programme, which will run for six weeks, features teams of youngsters
taking part in fashion challenges, with their efforts being appraised by
a panel of well-known figures.
Each week contestants will be eliminated, with the eventual winners
travelling to Los Angeles to help work on the latest line of Bratz dolls
for the UK market.