IDC's Trends, Forecast, and Essential Guidance for Tech Marketers: 2008 Barometer

The IDC CMO Advisory practice has released its 2008 trends and forecast report, showing many marketers will have to work with reduced budgets compared to 2007. See what you should do during these difficult economic times.

An Inconvenient Truth: The Role and Value of Information in the IT Buying Process

IDC questioned IT and business buyers of technology in 2007 and found significant mis-alignment between what marketers communicate and what buyers want. Read how to tailor your programs to what your prospects prefer.

IDC Vantage Point of the Day

Publisher Tested the Waters Online, Then Dove In

It may be a niche publisher, but the International Data Group has been working out the answers to some big mainstream questions. The biggest one: Can print media survive the transition to the Internet?

The question has taken on new urgency lately. A faltering economy is heightening the pressure on newspapers and magazines to find a sustaining future online, as the flight of readers and advertisers to the Web accelerates. Read the full story

IDG launches a new "engagement index" that provides marketers higher levels of customer intimacy and delivers superior program performance metrics. IDG will be releasing the first market numbers this Spring. Learn more

Want to reach prospective technology buyers? The IDG TechNetwork aggregates the best news, community, blogger, and user group sites to expedite and accelerate the media planning and buying process. Learn more about the IDG TechNetwork.

Is MPM 3.0 Even on Your Radar? (Marketing Performance Measurement)

Marketers in the technology sector have made significant strides in developing and deploying their marketing performance measurement(MPM) strategies. Most have moved beyond the unrealistic quest to establish the perfect return on investment (ROI) metric, and have developed a solid marketing operations area that focuses on maintaining a set of pragmatic marketing performance objectives and metrics. [...] Read the full post