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NATIONAL GEOGRAPHIC CHANNEL SET TO GO WILD
Thursday 7 December 2006 ? National Geographic Channel (NGC) UK and Europe today announced the launch of Nat Geo Wild a brand new channel dedicated to the best in wildlife programming, offering a unique insight into the natural world, the environment and the incredible creatures that inhabit it.
Available for the first time from Thursday 1 March 2007, Nat Geo Wild channel will be broadcast in the UK on the Sky and ntl/Telewest platforms. At launch, the 18-hour channel will be available in some 12 million contracted homes throughout the UK and selected platforms across Europe, Israel and South Africa, with further expansion expected later in 2007. On UK platforms, the new channel replaces Adventure One.
"We believe the combination of our core channel, our high definition channel and our new Wild channel provides the best possible mix of programming for our partners and our viewers,” says George Jeffrey Managing Director NGC UK and Europe.
The core channel will continue to expand its successful contemporary science, history and technology strands and will be clearly differentiated from Nat Geo Wild. The main National Geographic Channel has seen strong ratings growth year on year, with an increase of 20% in the past 12 months.
George Jeffrey continues, “Nat Geo Wild allows us to expand our commitment to quality wildlife and natural world programming ? to create a specialist channel on the genres at the very heart of our brand.”
“We are famous for our commitment to the natural world and now that programming can get the space it deserves. The time is right to launch this new channel that will cater to the growing public appetite for wildlife and environmental programming.”
Nat Geo Wild programming will come from a variety of sources including co-productions and acquisitions with UK independent producers, European distributors, and National Geographic Television (NGT) as well as from co-productions with UK terrestrial broadcasters.
Exclusive programs for launch will include new episodes of the popular series Hunter Hunted from NGT, blue-chip wildlife specials like Eye of the Leopard from renowned filmmakers Dereck and Beverly Joubert, as well as new series such as Rogue Raiders with Jake Willers from UK independent Steel Spyda and Infested, produced by Granada Anglia.
Viewers will also be able to experience Nat Geo Wild via an array of new media platforms including mobile TV, broadband and podcasts.
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Notes to editors:
About Nat Geo Wild
Experience the best, most intimate encounters with wildlife ever seen on television. Backed by its unparalleled reputation for quality and blue-chip programming, Nat Geo Wild is dedicated to providing a unique insight into the natural world, the environment and the amazing creatures that inhabit it. From the most remote environments, to the forbidding depths of our oceans, to the protected parks on our doorsteps, Nat Geo Wild will use spectacular cinematography and compelling storytelling to take viewers on unforgettable journeys into the wild world. Nat Geo Wild is part of National Geographic Channels International (NGCI) and is also available in Hong Kong and Singapore with further expansion expected globally.
About National Geographic Channel
National Geographic Channels International (NGCI) invites viewers to re-think the way they see television - and the world - with smart, innovative programming. NGCI is a business enterprise owned by National Geographic Television (NGT), FOX Entertainment Group and the National Broadcasting Company (NBC). In the UK and Europe, BSkyB is a shareholder in the Channel. NGCI contributes to the National Geographic Society's commitment to exploration, conservation and education.
Globally, National Geographic Channel (including NGC U.S. which is a joint venture of NGT and Fox Cable Networks Group) is available in over 290 million homes (including day-part households) in 164 countries and 27 languages.
For further information or interviews contact:
Emma Murphy
T: 0207 751 7680 / emma.murphy@bskyb.com
For images contact:
Sinead Taylor
T: 0207 751 7684 / sinead.taylor@bskyb.com
To experience a selection of Nat Geo Wild programming visit:
www.nationalgeographic.co.uk/wild
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Call National Geographic
at +1 202 912 6500
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