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La Industria del Periódico
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Slogan Of
The Day

“B?rsen - made for growth (B?rsen - skabt til v?kst)”
Dagbladet B?rsen
B?rsen, Denmark
Click here for archive

 


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  • Updated Ticker: News, Photo Coverage From INMA World Congress
  • INMA Appoints New Board Members For 2008-2009
  • 3 Newspapers Rewarded In Innovative Business Models Contest
  • New From INMA: 41 Ideas To Drive Web Site Traffic
  • New Report: Single-Copy Sales Ideas Booklet From INMA

    • Live This Week From Beverly Hills!
    The Ticker: Your Backstage Pass to the INMA World Congress
    Join the more than 340 delegates from 45 countries who are attending the 78th Annual INMA World Congress Wednesday through Friday in Beverly Hills through a new micro-site by INMA called “The Ticker.” INMA members will have access to breaking news coverage throughout the conference, along with video interviews and up-to-the-minute photo coverage. Click here and bookmark.


    Marketing Image Archive
    The Sacramento Bee, Sacramento, California, USA, "It All Happens Here"
    Click above for the complete archive



    From the Trenches
    Newsroom Alchemy Depends on a Mix of Old and New
    By Bob Ogle
    10 April 2008


    On Advertising

    Broadsheets: Are They At Their Limit?
    By Len Kubas and Chris Kubas
    1 April 2008


    Newsroom Management

    Change!?You Know It Makes Sense (For Everyone Else)
    By Kylie Davis
    21 March 2008


    On The Edge

    Don?t Forget to Cover Your Assets
    By Scott Stines
    10 March 2008

    For the complete INMA.org columnist archive, click here.

    Click Here for the
    Latest Edition


    Cover Story
    Across The Years: Understanding and Addressing Generational Differences
    By Chuck Underwood

    Columns
    Web Based Products Should Look Beyond Current Users
    By Sammy Papert

    Site Design Should Embrace Existing Brand
    By Terry Watson

    Murdoch Will Likely Win During Economic Uncertainty
    By Urs Gossweiler

    Loyalty Programmes Should Appeal To All Customers
    By Paulo Hansted

    Innovation Requires Bold Risk, Not Poor Execution
    By Camilla Poisonier

    Turning Interaction Into Something Meaningful
    By Edgar Cuellar

    This May Hurt: Making Sense of Flu Shots
    By Earl J. Wilkinson

    Digital Dominance Requires A Shift To The Fast Lane
    By Alan D. Mutter

    Good Instructors Can Guide Journalists To The Future
    By Robb Montgomery

    Profiles
    Study Hopes To Identify Next Generation Trends
    By Anna-kari Modin

    Dining Guide Serves An Audience Hungry For Information
    By Agust?n Meizoso

    Point The Way: Arrow Icon Doubles Traffic To Newspaper?s Web Site
    By Lukas Kircher

    Addressing Mobile Web Access Issues With A Touch Of A Button
    By Johan Othelius

    Political TV Series Finds Its First Audience Through DVD Distribution
    By Grzegorz Piechota

    New Report Outlines A Future Of Information And Connection
    By Stephen T. Gray

    Floral Arrangement: Scented Ink Draws Attention To Valentine?s Day Edition
    By Tamera Wupper

    Unique Concept Shows Two Sides Of A Newspaper To Its Readers
    By Antonio Florez-Estrada

    Freelance Citizen Content Drives Business Model For Multimedia Sales
    By Lian Kool

    Charter Defines Responsibilities For Newspaper And Its Distributors
    By Laurence Genevet

    Guerrilla Marketing Brings Dynamic Energy To Special Events
    By Scott Halstead and Courtney Megliola

    Integrated Multimedia Strategy Puts Everyone In The Same Boat
    By Kjersti L?ken Stavrum

    Camera Ready: Editor Takes Centre Stage In His Weekly Video Blog
    By Sarah Flute

    Misconceptions About Broadcast Media Success
    By Jerry Scott

    Entertainment Brand Boosted By Actor?s Performance
    By Jenni Gilbert

    Branding On A Budget: Distribution Boxes Become Street-Level Works Of Art
    By Brian Francis

    For the complete Ideas Magazine archive, click here.


    Mr. Patrick Masheder
    Newspaper Sales Manager
    The Darlington and Stockton Times
    Darlington, United Kingdom

    Proudest accomplishment:
    Apart from my daughter [one hell of an acomplishment], turning around the sale of the Lancaster Guardian way back when.

    Background:
    Retail, publishing, marketing.

    Why are you an INMA member?
    Knowledge, knowledge and knowledge.

    Major challenges for newspapers:
    Changing buying habits. Short term profit driving. Convergence of ownership. The unknown!

    For the complete Member Directory, click here.


    Opportunities for Partnership Arise for News Corporation's Wall Street Journal and Times of London
    04:04 CST 09 May 2008
    Advertising Revenues at Trinity Mirror Down 4% During the First 4 Months of 2008
    04:00 CST 09 May 2008
    Clarity Media Group's Examiner Free Newspapers to Add Sunday Edition and Limit Its Home Distribution
    03:59 CST 09 May 2008
    Web Site of the Times to Feature Over 200 Years of Digitised Archives
    03:52 CST 09 May 2008
    Relaunched Web Site of the UK's Telegraph to Feature User-Generated Content
    03:50 CST 09 May 2008
    Journalists at Le Monde Suspend Their Strike After Coming Management Suggests Planned Job Cuts May Be Scaled Back
    00:51 CST 08 May 2008
    New York Times Expecting to Layoff an Undisclosed Number of Newsroom Staff
    00:48 CST 08 May 2008
    Kentucky's Lexington Herald-Leader Offering Buyouts to 4% of Its Work Force
    00:39 CST 08 May 2008
    Tribune Considering the Advantages and Disadvantages of the Offers for Newsday
    00:36 CST 08 May 2008
    Agora and Germany's Axel Springer Report Falling Circulation Among Their Polish Newspapers
    00:35 CST 08 May 2008
    Falling Advertising Revenues at the New York Times Behind Standard & Poor's Decision to Cut Its Rating of the Newspaper Company
    19:23 CST 06 May 2008
    GateHouse Media Sold the Arizona Silver Belt Newspaper to Illinois' News Media Corporation
    19:21 CST 06 May 2008
    News Corporation's New York Post Rolling Out Reduced Page Size
    19:20 CST 06 May 2008
    Development of Print and Online Brands Need to Be Handled Differently Due to Differing Priorities and Strengths
    19:12 CST 06 May 2008
    Staff at France's La Tribune Go On Strike In Labour Dispute Over Supplement Production
    19:10 CST 06 May 2008
    North Carolina's Charlotte Observer Cutting Circulation Telemarketing Efforts and Laying Off 13 Staff
    16:23 CST 05 May 2008
    Associated Press's Mobile News Network Provides Content for Mobile Telephones
    16:20 CST 05 May 2008
    India's Sakal Group Launching the English-Language Sakal Times in Pune
    10:49 CST 05 May 2008
    Manchester Evening News Turning Its Entertainment Magazine Into a Stand-Alone Web Site
    10:49 CST 05 May 2008
    Newspapers' Lost Advertising Revenues Likely to Migrate to Other Media, Rather Than Disappear
    10:48 CST 05 May 2008
    Newspaper Advertising Spending Among the Middle East's Gulf Cooperation Council ? Comprising of Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates ? is Up 21% From the Year-Ago Level
    10:46 CST 05 May 2008
    Newsprint Costs in China and India Are Rising Drastically Due to Sizable Circulation Growth
    16:45 CST 02 May 2008
    Advertisers Expected to Invest Heavily in Newspapers During the UK's Upcoming Bank Holiday Weekend
    16:42 CST 02 May 2008
    Outsourcing Work Abroad an Increasingly Common Practice Among Cash-Strapped Newspapers
    16:41 CST 02 May 2008
    Difficult Market Conditions Are Pushing Innovation at Newspapers Seeking to Raise Circulation and Revenues
    13:43 CST 02 May 2008
    Scotland's Sunday Post to Begin Printing in Spain to Boost Overseas Distribution
    08:54 CST 02 May 2008
    Yorkshire Evening Post in the UK May Relocate Printing Operations and Cut 60 Positions
    08:52 CST 02 May 2008
    Tribune Saddled With Significant Debt Following Acquisition and Further Assets May Be Sold Off to Make Repayment Commitments
    08:50 CST 02 May 2008
    Western Mail Publisher Media Wales Drops Plan to Produce a Welsh-Language News Web Site
    08:44 CST 02 May 2008
    International Herald Tribune to Begin Printing in Dubai for Distribution in the UAE
    08:42 CST 02 May 2008
    Times Online Pursuing Advertising Cross-Selling Opportunities in the U.S. With News Corporation Stablemate, The Wall Street Journal
    08:42 CST 02 May 2008
    Governments' Decisions to Shift From Publishing Notices in Newspapers to Web Sites and Free Titles Undermining the Traditional Newspaper
    16:49 CST 01 May 2008
    Newsquest Glasgow ? Publisher of Scotland's Evening Times, Herald, and Sunday Herald ? To Cut 40 Jobs Due to Difficult Market Conditions
    16:48 CST 01 May 2008
    Distribution Area and Workforce to Shrink at the Atlanta Journal-Constitution, By 25 Counties and 62 Employees
    16:45 CST 01 May 2008
    Audit Bureau of Circulation Figures Show That During the 6 Months Ending in March, On Average Smaller U.S. Newspapers Reported Larger Circulation Declines Than Larger Ones
    16:41 CST 01 May 2008
    For complete, up-to-the-minute
    headline news on the business
    of newspapers, please go to
    The Newspaper Industry.

    Para titulares completos de
    noticias actualizadas en los
    negocios de los periódicos,
    por favor vaya a
    La Industria del Periódico.

     
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