YouTuber

Bach khoa toan th? m? Wikipedia
(đ?i h??ng t? Youtuber )

M?t YouTuber la m?t nhan v?t tr?c tuy?n va/ho?c nh?ng ng??i co ?nh h??ng ( influencer ) s?n xu?t video tren n?n t?ng chia s? video YouTube , [1] th??ng đ?ng len kenh YouTube ca nhan c?a h?. [2] Thu?t ng? nay l?n đ?u tien đ??c s? d?ng trong ti?ng Anh vao n?m 2006. [3]

?nh h??ng [ s?a | s?a ma ngu?n ]

MrBeast , hi?n co kenh đ??c đ?ng ky nhi?u th? hai tren n?n t?ng nay, la YouTuber đ?c l?p đ??c đ?ng ky nhi?u nh?t.

Nh?ng YouTuber co ?nh h??ng th??ng đ??c mo t? la nh?ng ng??i n?i ti?ng vi mo ( microcelebrity ). [4] Vi YouTube đ??c coi la m?t n?n t?ng video truy?n thong xa h?i t? d??i len ( bottom-up ), nen nh?ng ng??i n?i ti?ng vi mo d??ng nh? khong co lien quan đ?n h? th?ng v?n hoa th??ng m?i đa đ??c thi?t l?p c?a ng??i n?i ti?ng, ma trong nh? th? la t? qu?n va đ?c l?p. [5] [6] T? đo, đi?u nay d?n đ?n vi?c cac YouTuber đ??c coi la đang tin c?y va chan th?c h?n, c?ng đ??c thuc đ?y b?i s? k?t n?i tr?c ti?p gi?a ng??i s?n xu?t video va ng??i xem qua ph??ng ti?n YouTube. [4] [7]

Vao n?m 2014, đ?i h?c Nam California đa kh?o sat nh?ng ng??i 13?18 tu?i ? Hoa K? v? vi?c li?u 10 ng??i n?i ti?ng tren YouTube hay 10 ng??i n?i ti?ng truy?n th?ng co ?nh h??ng h?n cac nhan v?t n?i ti?ng tren YouTube chi?m n?m v? tri đ?u tien c?a b?ng x?p h?ng, trong đo hai nhan v?t đ?ng sau kenh Smosh đ??c x?p h?ng la co ?nh h??ng nh?t. [8] [9] No đ??c th?c hi?n m?t l?n n?a vao n?m 2015 va tim ra sau YouTuber x?p h?ng cao nh?t, v?i KSI đ??c x?p h?ng la ng??i co ?nh h??ng nh?t. [8] [10] M?t s? YouTuber n?i ti?ng va t?m ?nh h??ng c?a h? c?ng la đ?i t??ng cho cac nghien c?u khoa h?c, ch?ng h?n nh? Zoella [11] va PewDiePie . [12] Nhi?u nghien c?u vao cu?i nh?ng n?m 2010 cho th?y YouTuber la ngh? nghi?p đ??c nhi?u tr? em mong mu?n co nh?t. [13] [14] [15]

T?m ?nh h??ng c?a cac YouTuber c?ng đa m? r?ng ra ngoai n?n t?ng. M?t s? đa m?o hi?m tham gia vao cac hinh th?c truy?n thong chinh th?ng, ch?ng h?n nh? Liza Koshy , ng??i đa d?n ch??ng trinh Nickelodeon Double Dare sau khi no đ??c s?n xu?t l?i [16] va đong vai chinh trong b? phim hai?khieu v? Work It c?a Netflix . [17] N?m 2019, Ryan's Mystery Play-date , m?t ch??ng trinh co s? tham gia c?a Ryan Kaji, ng??i d?n ch??ng trinh luc đo m?i b?y tu?i đ?ng sau kenh vlog va đanh gia đ? ch?i Ryan's World , đa b?t đ?u phat song tren Nick Jr. ; [18] cu?i n?m đo, NBC ra m?t A Little Late with Lilly Singh trong khung gi? 1:35 sang ET . S? n?i ti?ng tren m?ng c?a Singh đ??c coi la ly do khi?n đ?ng ch? t?ch NBC Entertainment luc b?y gi? la George Cheeks ch?n co lam ng??i d?n ch??ng trinh. [19] Ngoai vi?c m? r?ng sang cac hinh th?c truy?n thong khac, m?t s? YouTuber đa s? d?ng ?nh h??ng c?a minh đ? gay qu? t? thi?n ho?c len ti?ng v? cac v?n đ? xa h?i. Nh?ng vi d? đang chu y bao g?m MrBeast va Mark Rober , nh?ng ng??i đa giup quyen gop đ??c h?n 20 tri?u đo la v?i chi?n d?ch Team Trees c?a h?, [20] [21] va Felipe Neto , ng??i đa cong khai ch? trich t?ng th?ng Brazil Jair Bolsonaro vi ph?n ?ng c?a ong đ?i v?i đ?i d?ch COVID-19 . [22] Vao n?m 2020, Time đa neu danh Neto va ng??i b?n YouTuber JoJo Siwa vao danh sach 100 ng??i co ?nh h??ng nh?t th? gi?i hang n?m . [23] [24]

Do m?c đ? ?nh h??ng nay, Robert Hovden đa ly lu?n v? vi?c t?o ra m?t ch? s? m?i t??ng t? nh? ch? s? g va ch? s? h đ? đanh gia s?n l??ng va tac đ?ng c?a m?t ng??i ? tren YouTube. [25]

Ki?m ti?n [ s?a | s?a ma ngu?n ]

T?ng thu nh?p hang n?m c?a m??i tai kho?n YouTuber hang đ?u, va thu nh?p c?a m?t tai kho?n co thu nh?p cao nh?t.

Cac YouTuber co th? ki?m thu nh?p t? Google AdSense . Ngoai ra, h? co th? b? sung vao thu nh?p c?a minh b?ng cach ti?p th? lien k?t , ban hang merch , va tr? thanh thanh vien c?a cac ?ng d?ng ben th? ba b?ng cach s? d?ng cac n?n t?ng nh? Patreon . [26] Nh?ng kenh ph? bi?n đa thu hut đ??c cac nha tai tr? c?a nhi?u cong ty; h? tr? ti?n đ? đ??c đ?a vao video. [26] Vao n?m 2018, Walmart , Nordstrom , va nh?ng ng??i khac đa tim ki?m cac ngoi sao tren YouTube va coi h? la nh?ng ng??i co ?nh h??ng ( influencer ) đ? ti?p th? khach hang. [27]

Trong nh?ng ngay đ?u c?a YouTube, khong co cach nao đ? ki?m ti?n t? video tren n?n t?ng nay. Ph?n l?n n?i dung tren trang m?ng nay la do nh?ng ng??i co s? thich thi t? lam va s?n xu?t ma khong co y đ?nh ki?m ti?n tren đay. [28] [29] Qu?ng cao đ?u tien tren trang web nay xu?t hi?n d??i d?ng qu?ng cao video co s? tham gia ( participatory video ad ), t?c nh?ng video cho phep ng??i dung xem n?i dung đ?c quy?n b?ng cach nh?p vao qu?ng cao. [30] Qu?ng cao đ?u tien nh? v?y la danh cho ch??ng trinh V??t ng?c c?a Fox va ch? xu?t hi?n ? tren cac video c?a kenh YouTube c?a Paris Hilton . [30] [31] Vao th?i đi?m đo, kenh nay đ??c đi?u hanh b?i Warner Bros. Records va đ??c coi la kenh th??ng hi?u đ?u tien tren n?n t?ng nay. [31] Qu?ng cao video co s? tham gia đ??c thi?t k? đ? qu?ng ba cac ch??ng trinh khuy?n mai c? th? va lien k?t chung đ?n cac kenh c? th? thay vi qu?ng cao tren toan b? n?n t?ng cung m?t luc. Khi qu?ng cao đ??c gi?i thi?u vao thang 8 n?m 2006, Giam đ?c đi?u hanh YouTube Chad Hurley đa t? ch?i y t??ng m? r?ng sang cac l?nh v?c qu?ng cao đ??c coi la it than thi?n v?i ng??i dung h?n vao th?i đi?m đo, noi r?ng: "chung toi ngh? r?ng co nhi?u cach t?t h?n đ? m?i ng??i t??ng tac v?i th??ng hi?u h?n la ep h? ph?i xem qu?ng cao tr??c khi xem n?i dung. B?n co th? h?i b?t k? ai tren m?ng xem h? co thich nh? th? khong va h? ch?c h?n la s? noi khong." [31] Tuy nhien, YouTube đa b?t đ?u ch?y qu?ng cao trong video vao thang 8 n?m 2007, v?i qu?ng cao ch?y đ?u video (qu?ng cao tr??c khi video co th? đ??c xem) đ??c gi?i thi?u vao n?m 2008. [32] Vao thang 12 n?m 2007, YouTube đa kh?i t?o Ch??ng trinh đ?i tac ( ti?ng Anh : Partner Program ), cho phep nh?ng kenh đap ?ng cac tieu chu?n nh?t đ?nh (hi?n co 1000 ng??i đ?ng ky va 4000 gi? xem cong khai trong m?t n?m qua) [33] ch?y qu?ng cao tren video c?a h? va t? đo ma ki?m ti?n. [32] Ch??ng trinh đ?i tac l?n đ?u tien cho phep nh?ng nha sang t?o tren YouTube ki?m ti?n t? n?n t?ng nay. [34] :7

Trong nh?ng n?m 2010, kh? n?ng cac YouTuber tr? nen giau co va n?i ti?ng nh? thanh cong tren n?n t?ng nay đa t?ng len đang k?. Vao thang 12 n?m 2010, Business Insider đa ??c tinh r?ng ng??i co thu nh?p cao nh?t tren YouTube trong n?m tr??c đo la Dane Boedigheimer , tac gi? c?a se-ri web Annoying Orange , v?i thu nh?p kho?ng $257.000. [35] N?m n?m sau, Forbes cong b? danh sach đ?u tien v? nh?ng ng??i co thu nh?p cao nh?t tren YouTube, ??c tinh thu nh?p c?a ng??i co thu nh?p cao nh?t la PewDiePie trong n?m tai chinh tr??c đo la 12 tri?u đo la M?, nhi?u h?n m?t s? di?n vien n?i ti?ng nh? Cameron Diaz ho?c Gwyneth Paltrow . [36] Forbes ??c tinh r?ng ng??i co thu nh?p cao th? m??i trong n?m đo la Rosanna Pansino v?i 2,5 tri?u đo la M?. [a] N?m đo, NME tuyen b? r?ng " vlogging đa tr? thanh ngh? kinh doanh l?n r?i." [38] Vi?c cac YouTuber tr? nen giau co nhanh chong trong c?ng đ?ng đa khi?n m?t s? ng??i ch? trich h? vi t?p trung vao thu nh?p h?n la s? sang t?o va k?t n?i v?i nh?ng ng??i ham m? c?a h??đi?u ma m?t s? ng??i cho r?ng la tr?ng tam c?a n?n t?ng tr??c khi no m? r?ng ki?m ti?n. [39] [40] [41] Vao thang 8 n?m 2021, co thong tin cho r?ng Kevin Paffrath đa ki?m đ??c $5 tri?u ch? trong 3 thang đ?u n?m 2021 va s? li?u phan tich tren YouTube c?a anh cho th?y anh đa ki?m đ??c "vai tri?u" t? doanh thu qu?ng cao trong vong 12 thang tr??c đo. [42] đ?n n?m 2021, thu nh?p c?a cac YouTuber t?ng con nhi?u h?n n?a, v?i Forbes ??c tinh r?ng ng??i co thu nh?p cao nh?t trong n?m đo la MrBeast v?i $51 tri?u. [43]

Xem them [ s?a | s?a ma ngu?n ]

Chu thich [ s?a | s?a ma ngu?n ]

  1. ^ Vao thang 12 n?m 2020, Forbes ??c tinh r?ng YouTuber co thu nh?p cao nh?t la Ryan Kaji v?i $29.5 tri?u. Ng??i co thu nh?p cao th? m??i la Jeffree Star v?i $15 tri?u. [37]

Tham kh?o [ s?a | s?a ma ngu?n ]

  1. ^ “YouTuber” . Cambridge Dictionary (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 11 thang 11 n?m 2020 . Truy c?p ngay 7 thang 7 n?m 2021 .
  2. ^ Jerslev, Anne (14 thang 10 n?m 2016). “In the Time of the Microcelebrity: Celebrification and the YouTuber Zoella” . International Journal of Communication (b?ng ti?ng Anh). 10 (2016): 5233?5251. ISSN   1932-8036 . L?u tr? b?n g?c ngay 24 thang 10 n?m 2020 . Truy c?p ngay 11 thang 6 n?m 2018 .
  3. ^ Hamedy, Saba (28 thang 12 n?m 2016). “ ' YouTuber' is a real word now because the Oxford English Dictionary says so” . Mashable (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 20 thang 10 n?m 2020 . Truy c?p ngay 7 thang 7 n?m 2021 .
  4. ^ a b Jerslev, Anne (14 thang 10 n?m 2016). “In the Time of the Microcelebrity: Celebrification and the YouTuber Zoella” . International Journal of Communication (b?ng ti?ng Anh). 10 (2016): 5233?5251. ISSN   1932-8036 . L?u tr? b?n g?c ngay 24 thang 10 n?m 2020 . Truy c?p ngay 11 thang 6 n?m 2018 .
  5. ^ Marwick, Alice Emily (2013). Status Update: Celebrity, Publicity, and Branding in the Social Media Age . New Haven. ISBN   978-0-300-19915-4 . OCLC   862745861 . B?n g?c l?u tr? ngay 19 thang 10 n?m 2021 . Truy c?p ngay 17 thang 7 n?m 2021 .
  6. ^ Gamson, Joshua (2011). “The Unwatched Life Is Not Worth Living: The Elevation of the Ordinary in Celebrity Culture” . Publications of the Modern Language Association of America . 126 (4): 1061?1069. doi : 10.1632/pmla.2011.126.4.1061 . ISSN   0030-8129 . L?u tr? b?n g?c ngay 19 thang 10 n?m 2021 . Truy c?p ngay 27 thang 6 n?m 2021 .
  7. ^ Dredge, Stuart (3 thang 2 n?m 2016). “Why are YouTube stars so popular?” . The Guardian (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 3 thang 2 n?m 2016 . Truy c?p ngay 3 thang 5 n?m 2018 .
  8. ^ a b Dredge, Stuart (3 thang 2 n?m 2016). “Why are YouTube stars so popular?” . The Guardian (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 3 thang 2 n?m 2016 . Truy c?p ngay 3 thang 5 n?m 2018 .
  9. ^ Ault, Susanne (5 thang 8 n?m 2014). “Survey: YouTube Stars More Popular Than Mainstream Celebs Among U.S. Teens” . Variety (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 7 thang 2 n?m 2015 . Truy c?p ngay 6 thang 8 n?m 2021 .
  10. ^ Ault, Susanne (23 thang 7 n?m 2015). “Digital Star Popularity Grows Versus Mainstream Celebrities” . Variety (b?ng ti?ng Anh). L?u tr? b?n g?c ngay 1 thang 5 n?m 2018 . Truy c?p ngay 3 thang 5 n?m 2018 .
  11. ^ Jerslev, Anne (14 thang 10 n?m 2016). “In the Time of the Microcelebrity: Celebrification and the YouTuber Zoella” . International Journal of Communication (b?ng ti?ng Anh). 10 (2016): 5233?5251. ISSN   1932-8036 . L?u tr? b?n g?c ngay 24 thang 10 n?m 2020 . Truy c?p ngay 11 thang 6 n?m 2018 .
  12. ^ Beers Fagersten, Kristy (1 thang 8 n?m 2017). “The role of swearing in creating an online persona: The case of YouTuber PewDiePie”. Discourse, Context & Media (b?ng ti?ng Anh). 18 : 1?10. doi : 10.1016/j.dcm.2017.04.002 . ISSN   2211-6958 .
  13. ^ Weiss, Geoff (24 thang 5 n?m 2017). “The Most-Desired Career Among Young People Today Is 'YouTuber' (Study)” . Tubefilter . L?u tr? b?n g?c ngay 10 thang 12 n?m 2020 . Truy c?p ngay 2 thang 3 n?m 2021 .
  14. ^ Leskin, Paige (17 thang 7 n?m 2019). “American kids want to be famous on YouTube, and kids in China want to go to space: survey” . Insider . L?u tr? b?n g?c ngay 5 thang 3 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  15. ^ Dzhanova, Yelena (3 thang 8 n?m 2019). “Forget law school, these kids want to be a YouTube star” . CNBC . L?u tr? b?n g?c ngay 2 thang 3 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  16. ^ Nordyke, Kimberly (22 thang 5 n?m 2018). “ ' Double Dare' Reboot Taps YouTube Star Liza Koshy as Host” . L?u tr? b?n g?c ngay 14 thang 4 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  17. ^ Wright, Catherine (11 thang 8 n?m 2020). “ ' Work It': How Did Liza Koshy Learn to Dance Like That?” . Showbiz CheatSheet . L?u tr? b?n g?c ngay 23 thang 10 n?m 2020 . Truy c?p ngay 2 thang 3 n?m 2021 .
  18. ^ “Nickelodeon Embarks on New Direction with Its Biggest, Most Wide-Ranging Content Slate Ever ? New Shows Are All That and Much More” (Thong cao bao chi). 14 thang 2 n?m 2019. L?u tr? b?n g?c ngay 9 thang 6 n?m 2020 . Truy c?p ngay 2 thang 3 n?m 2021 .
  19. ^ Alexander, Julia (17 thang 9 n?m 2019). “Lilly Singh's NBC series debut proves late night TV and YouTube need each other” . The Verge . L?u tr? b?n g?c ngay 21 thang 5 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  20. ^ Williams, David (31 thang 10 n?m 2019). “YouTube star MrBeast wants to plant 20 million trees. Elon Musk, Jack Dorsey, and more are helping him do it” . CNN . L?u tr? b?n g?c ngay 30 thang 10 n?m 2019 . Truy c?p ngay 2 thang 3 n?m 2021 .
  21. ^ “#teamtrees” . L?u tr? b?n g?c ngay 17 thang 5 n?m 2020 . Truy c?p ngay 2 thang 3 n?m 2021 .
  22. ^ Phillips, Dom (12 thang 11 n?m 2020). “Felipe Neto: how a YouTuber became one of Jair Bolsonaro's loudest critics” . L?u tr? b?n g?c ngay 14 thang 3 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  23. ^ “Felipe Neto Is on the 2020 TIME 100 List” . 22 thang 9 n?m 2020. L?u tr? b?n g?c ngay 3 thang 3 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  24. ^ “JoJo Siwa Is on the 2020 TIME 100 List” . 22 thang 9 n?m 2020. L?u tr? b?n g?c ngay 7 thang 2 n?m 2021 . Truy c?p ngay 2 thang 3 n?m 2021 .
  25. ^ Hovden, Robert (12 thang 9 n?m 2013). “Bibliometrics for Internet media: Applying the h -index to YouTube”. Journal of the American Society for Information Science and Technology (b?ng ti?ng Anh). 64 (11): 2326?2331. arXiv : 1303.0766 . doi : 10.1002/asi.22936 . ISSN   1532-2882 .
  26. ^ a b “Evan Edinger: The five ways YouTubers make money” . BBC Newsbeat (b?ng ti?ng Anh). 18 thang 12 n?m 2017. L?u tr? b?n g?c ngay 10 thang 7 n?m 2020 . Truy c?p ngay 10 thang 7 n?m 2020 .
  27. ^ Jones, Charisse (6 thang 8 n?m 2018). “Walmart, Nordstrom and others look to YouTube stars to woo millennials and Gen Z” . CNBC . NBCUniversal . L?u tr? b?n g?c ngay 6 thang 8 n?m 2018 . Truy c?p ngay 7 thang 8 n?m 2018 .
  28. ^ “YouTube hits 100m videos per day” . BBC News . 17 thang 7 n?m 2006. L?u tr? b?n g?c ngay 27 thang 11 n?m 2020 . Truy c?p ngay 28 thang 2 n?m 2021 .
  29. ^ Gomes, Lee (30 thang 8 n?m 2006). “Will All of Us Get Our 15 Minutes On a YouTube Video?” . L?u tr? b?n g?c ngay 2 thang 10 n?m 2020 . Truy c?p ngay 28 thang 2 n?m 2021 .
  30. ^ a b “YouTube expands types of advertising” . NBC News . 22 thang 8 n?m 2006. L?u tr? b?n g?c ngay 6 thang 8 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  31. ^ a b c Morrissey, Brian (22 thang 8 n?m 2006). “YouTube Shuns Pre-Roll Video Advertising” . L?u tr? b?n g?c ngay 17 thang 1 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  32. ^ a b Jackson, Nicholas (3 thang 8 n?m 2011). “Infographic: The History of Video Advertising on YouTube” . L?u tr? b?n g?c ngay 10 thang 3 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  33. ^ “YouTube Partner Program overview & eligibility” . YouTube Help. L?u tr? b?n g?c ngay 16 thang 9 n?m 2014 . Truy c?p ngay 28 thang 2 n?m 2021 .
  34. ^ Strangelove, Michael (2010). Watching YouTube: Extraordinary Videos by Ordinary People . University of Toronto Press . ISBN   978-1-4426-8703-5 .
  35. ^ Wei, Will (29 thang 12 n?m 2010). “Meet The YouTube Stars Making More Money Than EMTs, Cops, Firefighters, And Teachers” . L?u tr? b?n g?c ngay 6 thang 8 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  36. ^ Berg, Madeline (14 thang 10 n?m 2015). “The World's Highest-Paid YouTube Stars 2015” . L?u tr? b?n g?c ngay 6 thang 8 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  37. ^ Berg, Madeline; Brown, Abram (18 thang 12 n?m 2020). “The Highest-Paid YouTube Stars Of 2020” . Forbes . L?u tr? b?n g?c ngay 6 thang 8 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  38. ^ Bassett, Jordan (13 thang 8 n?m 2015). “NME Investigation: Are YouTubers The New Pop Stars?” . NME . L?u tr? b?n g?c ngay 28 thang 1 n?m 2020 . Truy c?p ngay 28 thang 1 n?m 2020 .
  39. ^ Tufnell, Nicholas (27 thang 11 n?m 2013). “The rise and fall of YouTube's celebrity pioneers” . Wired . L?u tr? b?n g?c ngay 9 thang 3 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  40. ^ Bloom, David (3 thang 7 n?m 2014). “YouTuber Dilemma: Staying 'Authentic' Amid 4K Cameras, Studio Money, Ad Dollars” . Deadline. L?u tr? b?n g?c ngay 11 thang 2 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  41. ^ “YouTubers: Money First, Fans Later” . Medium . 2 thang 6 n?m 2018. L?u tr? b?n g?c ngay 19 thang 10 n?m 2021 . Truy c?p ngay 28 thang 2 n?m 2021 .
  42. ^ Whelan, Robbie (27 thang 8 n?m 2021). “The Social-Media Stars Who Move Markets” . The Wall Street Journal (b?ng ti?ng Anh). ISSN   0099-9660 . L?u tr? b?n g?c ngay 28 thang 8 n?m 2021 . Truy c?p ngay 28 thang 8 n?m 2021 .
  43. ^ “The Highest-Paid YouTube Stars: MrBeast, Jake Paul and Markiplier Score Massive Paydays” . Forbes .

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