Thuy?t ph?c

Thuy?t ph?c la m?t thu?t ng? chung c?a ?nh h??ng . Thuy?t ph?c co th? c? g?ng ?nh h??ng đ?n ni?m tin , thai đ? , y đ?nh , đ?ng l?c ho?c hanh vi c?a m?t ng??i . ^[1]

Trong kinh doanh, thuy?t ph?c la m?t qua trinh nh?m thay đ?i thai đ? ho?c hanh vi c?a m?t ng??i (ho?c m?t nhom) đ?i v?i m?t s? ki?n, y t??ng, đ?i t??ng ho?c ng??i khac, b?ng cach s? d?ng cac t? đ??c vi?t, noi ho?c cac cong c? tr?c quan đ? truy?n đ?t thong tin, c?m xuc, ho?c ly lu?n, ho?c s? k?t h?p c?a chung. ^[2] Thuy?t ph?c c?ng la m?t cong c? th??ng đ??c s? d?ng đ? theo đu?i l?i ich ca nhan, ch?ng h?n nh? v?n đ?ng b?u c?, đ?a ra m?t doanh s? , ^[3] ho?c trong v?n đ?ng toa an . Thuy?t ph?c c?ng co th? đ??c hi?u la s? d?ng tai nguyen ca nhan ho?c v? tri c?a m?t ng??i đ? thay đ?i hanh vi ho?c thai đ? c?a m?i ng??i.

Thuy?t ph?c co h? th?ng la qua trinh thong qua đo thai đ? ho?c ni?m tin đ??c thuc đ?y b?i s? h?p d?n c?a logic va ly tri. M?t khac, thuy?t ph?c heuristic la qua trinh ma qua đo thai đ? ho?c ni?m tin đ??c thuc đ?y b?i s? h?p d?n c?a thoi quen ho?c c?m xuc. ^[4]

Tom t?t l?ch s? [ s?a | s?a ma ngu?n ]

S? thuy?t ph?c b?t đ?u v?i ng??i Hy L?p , nh?ng ng??i nh?n m?nh hung bi?n la tieu chu?n cao nh?t cho m?t chinh tr? gia thanh cong. T?t c? cac toa an đa đ??c t? ch?c tr??c m?t H?i đ?ng, va c? cong t? va bao ch?a đ?u l?ng nghe va ch? đ?i, nh? h? th??ng lam ngay nay, v? tinh thuy?t ph?c c?a ng??i noi. ^[5] Hung bi?n la kh? n?ng tim th?y cac ph??ng ti?n thuy?t ph?c co s?n trong m?i tr??ng h?p. Nha tri?t h?c Hy L?p Aristotle li?t ke b?n ly do t?i sao ng??i ta nen h?c ngh? thu?t thuy?t ph?c:

s? th?t va cong ly la hoan h?o; do đo, n?u m?t l?n thua ki?n, đo la l?i c?a ng??i noi
no la m?t cong c? tuy?t v?i đ? gi?ng d?y
m?t nha hung bi?n gi?i c?n bi?t cach tranh lu?n cho c? hai ben đ? hi?u toan b? v?n đ? va t?t c? cac l?a ch?n, va
khong co cach nao t?t h?n đ? t? b?o v? minh.

Ph??ng th?c hung bi?n c?a Aristotle:

ethos (uy tin)
logos (ly do)
pathos (c?m xuc) ^[6]

Tham kh?o [ s?a | s?a ma ngu?n ]

^ Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (?n b?n 4). Boston: Allyn & Bacon. tr. 33. ISBN 978-0-205-69818-9 .
^ “Persuasion” . Business Dictionary. B?n g?c l?u tr? ngay 27 thang 7 n?m 2018 . Truy c?p ngay 9 thang 5 n?m 2012 .
^ Fautsch, Leo (thang 1 n?m 2007). “Persuasion” . The American Salesman . 52 (1): 13?16. ProQuest 203354419 .
^ Schacter, Daniel L., Daniel T. Gilbert, and Daniel M. Wegner. "The Accuracy Motive: right is better than wrong-Persuasion." Psychology.; Second Edition. New York: Worth, Incorporated, 2011. 532. Print,
^ Ancient greece
^ Higgins, Colin; Walker, Robyn (2012). “Ethos, logos, pathos: Strategies of persuasion in social/environmental reports”. Accounting Forum . 36 (3): 194. doi : 10.1016/j.accfor.2012.02.003 .

[1] Gass, Robert H. Seiter, John S. (2010). Persuasion, social influence, and compliance gaining (?n b?n 4). Boston: Allyn & Bacon. tr. 33. ISBN 978-0-205-69818-9 .

[2] “Persuasion” . Business Dictionary. B?n g?c l?u tr? ngay 27 thang 7 n?m 2018 . Truy c?p ngay 9 thang 5 n?m 2012 .

[3] Fautsch, Leo (thang 1 n?m 2007). “Persuasion” . The American Salesman . 52 (1): 13?16. ProQuest 203354419 .

[4] Schacter, Daniel L., Daniel T. Gilbert, and Daniel M. Wegner. "The Accuracy Motive: right is better than wrong-Persuasion." Psychology.; Second Edition. New York: Worth, Incorporated, 2011. 532. Print,

[test-5] Ancient greece

[6] Higgins, Colin; Walker, Robyn (2012). “Ethos, logos, pathos: Strategies of persuasion in social/environmental reports”. Accounting Forum . 36 (3): 194. doi : 10.1016/j.accfor.2012.02.003 .

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