????? ????

????? ???? ( ??????? : marketing) ?????? ?? ?????? ??? ?? ?? ?????? ?? ???? ???? ^[1]^[2] ????? ???? ??? ???????? ????? ??? ??? ????? ?? ???? ?? ????? ??? ????? ???? ???????? ????? ?? ??? ???? ??? ?? ??? ??? ^[3]

????? ??? ????? ???? [ ????? ]

????? ?? ??? ????? ??? ????? ???? ?? ??? ????? ???? ??? ????? ??? ???? ?? ???? ?? ???? ?? ?? ??? ?????? ?? ?? ????? ????? ?? ??? ???? ?? ??? ?? ?? ?????? ?? ????? ??? ???? ????? ?? ???? ???? ???? ??? ?? ?? ?? ??? ???? ????? ??????? ???? ??????? ?? ??? ???? ????? ?? ????? ?? ??? ???? ????? ?? ????? ????? ?? ???? ??? ???? ???? ?? ?? ??? ??????? ?? ?????? ??? ?????? ??? ?? ??? ????? ?????? ??? ???? ?? ??? ??? ???? ??? ?? ???? ?? ???? ??? ? ??? ?? ??? ????? ??? ???? ????

???? ?????? [ ????? ]

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↑ Shelby D. Hunt (?????? 1976)? "The Nature and Scope of Marketing" ? Journal of Marketing ? 40 (3): 17?28? JSTOR 1249990 ? doi : 10.2307/1249990
↑ Richard P. Bagozzi (?????? 1975)? "Marketing as Exchange" ? Journal of Marketing? 39 (4): 32?39? JSTOR 1250593 ? doi : 10.2307/1250593
↑ Peter Drucker (1954)? The Practice of Management? New York: ????? ??? Row

[1] Shelby D. Hunt (?????? 1976)? "The Nature and Scope of Marketing" ? Journal of Marketing ? 40 (3): 17?28? JSTOR 1249990 ? doi : 10.2307/1249990

[2] Richard P. Bagozzi (?????? 1975)? "Marketing as Exchange" ? Journal of Marketing? 39 (4): 32?39? JSTOR 1250593 ? doi : 10.2307/1250593

[3] Peter Drucker (1954)? The Practice of Management? New York: ????? ??? Row

[1]

[2]

[3]