???????????????

?????? ?????? ?????? "???????????? ?????? ????????" ????? ???????? ???????????? ??????????????????? ??? ??????????? ????????? ?????? ????????? ??????? ????? ????????????? ???????? ??????????????? ??????. ????? ????????? ?????? ?????????, ???????????? ????????? ?????????? ???????????? ??? ???????????? ???????????????. ^[1]^[2]^[3]

???????????? [ ???? ]

????????????????? ????????? ???????????? ?????????? ????????????? ?????????. ???????? ??? ???? ????????????????????. ?????? ?????????????? ?????????? ???? ?????? ?????? ??????? ?????? ???????, ???? ?????? ????? ????? ??????? ??????? ?????.

?????????? ?????????? ????? (Display Allowance) : ???????????? ???? ???????? ??????????? ?????? ???????????? ?????????? ????? ???????????? ?????? ??????? ???????? ?????????????????.
??????? ???????? (Delayed Billing) : ???????????? ?????? ????????????? ?????????? ?????????? ??????? ???? ?????? ?????????? ????? ????????????????. ?????????????? ??????????????? ??? ?????????.
????????? ?????? ???????? (Sweepstakes) : ???? ?????? ??????????? ?????? ????? ???????????????????, ??????????? ????????????? ???????????? ?????? ????????? ???????? ???????? ????????????????.

??????????????? ???????????? [ ???? ]

???????? ??????????? , ?? ?????????? ????????? ???????, ??? ??????? ???????????? ???????????. ????? ??????? ?????? (Sales Promotions) ????? ??????????????????. ??? ?????? ??????????????.

?????????????????? ????????? ????????????(Consumer Promotions):???????????????? ???????????? ?????? ????????? ????? ???????? ???????????, ?????? ??????? ?????????? ??????? ???????? ????? ???????? ??????????? ?????????????????? ????????? ???????????? ????????????????????.
????????????????? ????????? ???????????? (Trade Promotions): ????????????????? ????????? ?????????????? ???????, ??????????? ???? ????????? ???????? ????????? ???????? ??????????? ?????. ?? ?????????? ??????? ???????? ???????? '????? ???????????'???? ??????? ???????????? ?????????????????.
??? ?????????????????, ?????? ??????? ????????????? ??????????????? ???????? ???????? ????, ??? ???????????? ????????? 73% ?????, ??????? ????????? ???????????????? ????????????????. ????? 27% ???? ???????? ???????????????? ????????????????. ???? ??????? ?????????????? ?????????????? ??????????????.

??????????? [ ???? ]

↑ Siltanen, Rob (December 14, 2011). "The Real Story Behind Apple's 'Think different' Campaign" . Forbes . ????????????? ???? March 16, 2019 .
↑ "Searching for Magic in India and Silicon Valley: An Interview with Daniel Kottke, Apple Employee #12" . Boing Boing . August 9, 2012 ??? ????????? ??????? January 11, 2014 ?????. ?????????????. . https://web.archive.org/web/20140111073600/http://boingboing.net/2012/08/09/kottke.html .
↑ "The Role of Customers in Marketing | Introduction to Business" . courses.lumenlearning.com . ????????????? ???? 2021-08-11 .

[The_Real_Story-1] Siltanen, Rob (December 14, 2011). "The Real Story Behind Apple's 'Think different' Campaign" . Forbes . ????????????? ???? March 16, 2019 .

[2] "Searching for Magic in India and Silicon Valley: An Interview with Daniel Kottke, Apple Employee #12" . Boing Boing . August 9, 2012 ??? ????????? ??????? January 11, 2014 ?????. ?????????????. . https://web.archive.org/web/20140111073600/http://boingboing.net/2012/08/09/kottke.html .

[3] "The Role of Customers in Marketing | Introduction to Business" . courses.lumenlearning.com . ????????????? ???? 2021-08-11 .

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