Spokesperson

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U.S. National Security Council Spokesman Sean McCormack answering questions at the Washington Foreign Press Center.

A spokesman ( spokesperson or spokeswoman ), or spokesmodel is a person who speaks on behalf of others, but is understood not to be necessarily part of the others (e.g. hired to represent the others). [1]

A spokesperson's job is to faithfully (with good intentions) represent and promote for how the organization will run, even if he/she doesn't agree with the organization's opinions. Because of this, spokespeople are normally people who are highly experienced employees, or people who have been supporting the organization's goals for a long time. [1]

References [ change | change source ]

  1. 1.0 1.1 Goodman, Michael B. (1998). Corporate communications for executives . Albany, N.Y: State University of New York Press. pp.  13 . ISBN   0-7914-3762-0 .