Loyalty is a devotion for someone or something. Someone who is loyal can be trusted , because they never betray the people they are loyal to.

Loyalty in business [ change | change source ]

Being loyal can also bring good to business because the boss , or person in control, may let the person do something difficult but greatly paid . This is because loyal people are expected and trusted to behave responsibly .

Some firms (e.g. insurance brokers ) may give "loyalty discounts" to customers who stay with them for a long time (who are loyal to the firm). Some stores may offer their customers "loyalty cards" to get some money off their purchases.

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