????????

???????? ?? ????? ???? ( ??????? : marketing) ?????? ?? ?????? ?? ????? ?????? ????? ????? ??? ? ^[?]^[?] ????? ???? ?? ???????? ????? ?? ???? ? ????? ??? ???? ???? ????? ??? ????? ???? ???????? ????? ?? ???? ???? ????? ?? ????? ^[?]

????? ?? ????? ???? [ ????? ]

????? ???? ???????? ?? ????? ???? ??? ????? ???? ???? ? ???? ??? ???? ???? ??? ?? ???? ?? ????? ?? ????? ?? ??? ????? ????? ????? ????? ?? ?? ?? ?? ?????? ???? ????? ?? ????? ???? ???? ???? ????? ???? ? ????? ????? ???? ????? ??????? ???? ??????? ????? ??? ???? ????? ?? ????? ???? ??? ???? ????? ???? ????? ????? ?? ???? ??? ??????? ???? ????? ??? ??????? ?? ?????? ?? ????? ? ??? ?? ??? ????? ?????? ???? ?? ???? ????? ??? ??? ????? ???? ? ?????? ???? ???? ???? ??? ? ???? ?? ??? ????? ???? ????? ??? ?

????? [ ????? ]

↑ Hunt, Shelby D. (??????? 1976). "The Nature and Scope of Marketing". Journal of Marketing 40 (3): 17?28. doi : 10.2307/1249990 .
↑ Bagozzi, Richard P. (?????? 1975). "Marketing as Exchange". Journal of Marketing 39 (4): 32?39. doi : 10.2307/1250593 .
↑ Drucker, Peter (1954). The Practice of Management . New York: ????? ?? Row.

??? ????? [ ????? ]

[1] Hunt, Shelby D. (??????? 1976). "The Nature and Scope of Marketing". Journal of Marketing 40 (3): 17?28. doi : 10.2307/1249990 .

[2] Bagozzi, Richard P. (?????? 1975). "Marketing as Exchange". Journal of Marketing 39 (4): 32?39. doi : 10.2307/1250593 .

[3] Drucker, Peter (1954). The Practice of Management . New York: ????? ?? Row.

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