Maakitin
a waidli yuuz toerm fi diskraib di miinz a komiunikieshan bitwiin di
kompini
ah di kansyuuma aadians. Maakitin a di adaptieshan a di komoershal aktiviti ah yuus a instityuushan bai di aaganizieshan wid di poerpos fi injuus biyeviaral chienj pah shaat-toerm ar poerminent biesis
[1]
. Di Amoerkan Maakitin Asosieshan muos riisantli difain Maakitin az "di aktiviti, set a instityuushan, ah pruoses fi kriet, komiunikiet, diliva, ah exchienj aafarin we ab valiu fi kostamaz, klayant, paadna, ah sasayati at laaj"
[2]
.
Di tekniik yuuz ina maakitin ingkluud fi chuuz
taagit maakit
chuu maakit analisis ah
maakit segmentieshan
, azwel fi andastan metad a influens pah di
kansyuuma biyevia
.
Fran a sasayatal paint a vyuu maakitin provaid di lingk bitwiin sasayati matiirial rikwayament ah
ikanamik
patan a rispans. Dis wie maakitin satisfai demaya niid ah waant chuu di divelopment a exchienj pruoses ah chuu bil lang-toerm rilieshanship.
Ina di kies a nanprafit aaganizieshan maakitin, di iem a fi ingkriis di dilivri a iitos mechiz bout di aaganizieshan saabis tu di aplikebl aadians. Gobament noftaim implai maakitin fi komiunikiet mechiz wid suoshal poerpos, laka poblik elt ar siefiti mechiz, tu sitizn.
- ↑
Gordon, Ross. "Critical social marketing: definition, application and domain."
Journal of Social Marketing
1.2 (2011): 82-99.
- ↑
"
Definition of Marketing
." American marketing Association: 2013-08-15.