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Digital

EL PAIS US is born

EL PAIS US is born, the edition of the information leader in Spanish from the United States for the United States.

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May 24, 2024

A look at how CTV reach and viewership trends shift across generations

Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records.

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May 21, 2024

Canela Media appoints Luis Romero as EVP of Sales

Canela Media announced that it has appointed industry leader Luis Romero to the position of Executive Vice President of Sales. Romero will spearhead Canela Media’s ad sales revenue growth efforts and collaborate with cross-functional stakeholders to continue to elevate Canela Media’s commercial offering for brands and advertisers to engage with Latino audiences.

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May 16, 2024

TelevisaUnivision Showcases the Power of its Culture Platform at 2024-2025 Upfront

TelevisaUnivision unveiled new content and capabilities at its 2024-25 Upfront, showcasing its position as a culture platform for advertisers to connect with U.S. Hispanics at unprecedented scale.

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May 15, 2024

Telemundo rises to the “NEXT LEVEL”

NBCUniversal Telemundo Enterprise revealed its upcoming 2024-25 multiplatform programming offering including an innovative slate of reality TV shows, scripted dramas, live events and specials, news, and sports. Titles revealed build on the network’s recent dominance in primetime as the most watched Spanish language network, reaffirming its mission to create and curate authentic content experiences by U.S Latinos for U.S Latinos. Next week at its upfront presentation, Telemundo will invite advertisers to take their brands to the “Next Level,” featuring content that is meeting the demands of Latinos’ media consumption and driving the future of Spanish language media.

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May 14, 2024

Unveiling the Influence of Hispanic Women: Why They’re the Key to Advertising Success

Let’s talk about a powerhouse demographic that’s shaking up the advertising game: Hispanic women. They’re not just making waves; they’re practically running the show when it comes to consumer behavior and cultural trends. So, buckle up as we explore why targeting Hispanic women should be at the top of your advertising agenda.

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May 10, 2024

NBCUNIVERSAL and Pluto TV launching Telemundo streaming news channels

NBCUniversal and Pluto announced NBCUniversal Local’s 15 NBC and Telemundo local and regional streaming news channels begin launching on Pluto TV this month.

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May 10, 2024

Digital Out of Home advertising drives favorability and action among consumers

The Out of Home Advertising Association (OAAA) released compelling findings from a survey conducted by The Harris Poll on the efficacy of digital out of home (DOOH) advertising, showcasing its unparalleled ability to engage consumers. The study found a staggering 73% of consumers view DOOH ads favorably. Most notably, consumers ranked DOOH as the medium that would most drive them to take action, as 76% of recent DOOH ad viewers noted they had taken action because of a DOOH ad.

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May 9, 2024

Demand Grows for Spanish-Language Content on SVODs and FAST Platforms

Horowitz just released findings from FOCUS Latinx Volume I: Subscriptions 2024, an annual report tracking the evolution of the pay and free TV, streaming, internet, and mobile environment among U.S. Hispanic/Latine audiences.

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May 8, 2024

MediaCo acquires Estrella Media’s Content and Digital Operations

MediaCo Holding Inc. announced that it has acquired all of Estrella Media’s network, content, digital, and commercial operations. Among the Estrella Media brands joining MediaCo are the EstrellaTV network and its influential linear and digital video content business, and Estrella Media’s expansive digital channels, including its four FAST channels ? EstrellaTV, Estrella News, Cine EstrellaTV, and Estrella Games ? and the EstrellaTV app. The transaction closed on April 17, 2024.

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April 19, 2024

Launch of El Barrio Sessions: A New Online Content Series

Belongo, formerly known as the Afro Latin Jazz Alliance, announces the launch of El Barrio Sessions, an exciting new online content series featuring captivating performances and insightful interviews from established and emerging musicians.

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April 12, 2024

Five Unstoppable Trends That Will Transform TV Advertising by 2030

When 2024 began, predictions for the trends that would define the year appeared throughout the advertising world. Such lists are valuable. They can help a business chart a prosperous course over the next 12 months.

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March 22, 2024

Lights, Camera, Action! [REPORT]

Dive into the dynamic world of US Hispanic TV/Movie viewing habits. In this exclusive slideshow article by Amrak Solutions, we delve into the intricacies of what drives Hispanic audiences in their entertainment choices. From the top movie and television genres preferred by Hispanics to the invaluable insights gleaned from the American Time Use Survey regarding their cinema habits. Join us as we unravel the data, uncover the trends, and explore the preferences shaping the media landscape for this growing demographic.

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March 19, 2024

Entravision Mobile Growth Solutions renames as Adwake

Entravision announced the unveiling of Adwake, the new brand name for its expanded mobile app promotion business division. Adwake, formerly known as Entravision Mobile Growth Solutions (MGS), seamlessly integrates MGS with the acquisition of BCNMonetize that took place in May 2023, featuring an even more robust supply and operations structure, and an innovative product-oriented approach.

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March 14, 2024

Tiempo Company and MEL forge Alliance to increase Trust in Spanish-Language Media Among U.S. Latinos

Spanish-language news media company, Tiempo Company, and MEL, a Hispanic integrated communications agency, have joined forces in a partnership to increase trust in media from U.S. Latinos. Through this alliance, Tiempo Company, with its news brand Tiempo Latino, will leverage its extensive platform to develop comprehensive editorial content that transcends traditional boundaries by integrating data, technology, arts, psychology, and trends. Concurrently, MEL will develop integrated communications campaigns designed to propel Latino stories to the forefront of the conversation on the issues impacting Latino communities.

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February 23, 2024

Canela Media to amplify Hispanic Political Engagement

Locality, a local video solutions provider, announced a partnership with Canela Media, the leading technology and innovation-driven digital media company for the Latino community. Locality will act as the Hispanic-media company’s exclusive political ad sales arm and oversee political campaign engagement strategies targeted toward Hispanic audiences this election year.

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February 3, 2024

Beyond big data: The audience watching over the air

There is no mistaking the impact of connectivity on how audiences are watching TV. In just the past five years, the number of households in the U.S. that get their TV content from an internet connection has increased by more than 210%. The allure of an internet’s worth of content notwithstanding, a smaller, yet consistent, portion of TV homes continue to thrive on the over-the-air (OTA) broadcast programming they access for free using digital antennas?even when more than 70% of homes now have at least one smart TV.

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February 1, 2024

ESTRELLATV launches ‘HABLAMOS EL MISMO IDIOMA’ campaign

EstrellaTV is launching its “Hablamos el Mismo Idioma” (“We Speak the Same Language”) campaign with six new shows in its prime and daytime schedule on Monday, February 12. Leading the nightly primetime lineup is the new show El Lavadero (6 p.m./5 p.m. CT, M-F), a nightly gossip and games show hosted by Juan Alberto Santos, followed by the exciting family game show 100 Latinos Dijeron (7 p.m./6 p.m. CT, M-F), and then La Hora Nichols (8 p.m./7 p.m. C.T., M-F), a nightly topical entertainment and opinion show starring Rolando Nichols. The lineup continues with the network’s leading viral news show Alarma TV (9 p.m./8 p.m. C.T., M-F) and the national news show Noticiero EstrellaTV: Cierre de EdicIon (10 p.m./9 p.m. C.T., M-F). EstrellaTV is seen across its broadcast network and on the EstrellaTV app on iOS and Android devices.

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January 25, 2024

Luis Fernandez named Chairman of NBCUNIVERSAL TELEMUNDO ENTERPRISES

Cesar Conde, Chairman of NBCUniversal News Group, announced the appointment of Luis Fernandez, an innovative leader in news, sports and entertainment media, to be Chairman of NBCUniversal Telemundo Enterprises.

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December 6, 2023

Majority of Consumers Actively Avoid Ads Across Podcasts, Streaming, and Live TV Platforms [REPORT]

Nielsen released the Nielsen 2023 Consumer Survey Report. The survey, which polled 3,000 U.S.-based consumers earlier this year, uncovered consumers’ feelings about macroeconomic trends, their preferred platforms and channels, and sentiments around influencers, advertisements, and ad-avoidance. The study found that marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation.

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December 2, 2023

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