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???? ????
	???? ???? ????? ??????? ?- 2018
????	14 ???????? 1939 (?? 84) ; ??????? , ????? ?????
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?????	?????????? ???? ??? ???? ; ??????? ???????? ???? ???? ; ??????? ????? ????? ???????? ; ????' ???? ; ????? ????? ??????? ; Zicklin School of Business ;
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???? ??????	3
????? ??????	?????? ???? ??????? ?? ?? ?'???? ????'??? ( 2014 ) ; Coty Award ( 1970 ) ; ???? ?????? ????? ;
	www .ralphlauren .com

???? ???? KBE (? ?????? : Ralph Lauren ; ???? ?- 14 ???????? 1939 ) ??? ???? ????? ^[1] ?????-??????? , ????? ???? ????? ?????, " ???? ???? ???? ".

????? ???? [ ????? ??? ???? | ????? ]

???? ??? ???? ?????? ( Ralph Lifshitz ) ????? ??????? ?? ??? ???? ???? ?????? ?????? , ?????? ????? ??????, ? ????? ?????? ????? ? ?????? . ??? ???????? ??? ???? ???? ???? ? ??????? ??? ????? ??????.

????? ?? 16, ???? ???? ?? ????, ?'??, ?? ?? ?????? ?? ?? ???? ????? (???? ???? ??? ???? ?? ?? ?????? ?????? ???? ????).

??? ?????? ???? ???? ?????? ?? ????? ?????????? . ??? ??? ????? ???? ????? ?-Baruch College, ?? ??? ???? ??????. ??? ????? 1962 ?- 1964 ???? ???? ? ??? ????? ????? . ???? ??????? ?????, ???? ????? ???-???. ??-?? ?????? ?? ??? ???? ??? ? ????? , ??? ??? ????? ? ??? ?????? ???? ???? ?????? ?????? " Brooks Brothers ". ???? 1967 , ?? ????? ?????? ?? ????? ??????, ??? ???? ???? ?????? , ?? ??? ?? ?????? ???????, ??? ????? " ???? ". ????? ???? ??? ??? ??????? ?? ??????? ?? ???. ?????? ?? ???? ???????? ?????? ?? ???? ???? ????? ???????? ?????? .

???? 1970 ??? ???? ? ??? ? ??? ??? ???? ???? ???????? ???? ?????? ?????? ????? ????? ???? ???? ?????? ????? ????? . ???? ????? ?????? ??? ????? ??????? ?? ?????? ????, ?????? ?????? ???? ?????, ??? ???? ????? ??????? ???? ?? ???? ???? ???? . ???? 1972 ???? ???? ?????? ?? ????? ???, ??????? ????? ?? ???? ?? ????, ?-24 ?????.

???? 1987 ????? ???? ????? ?????? ???? ? ??? . ? ????? ???? ??? ??? ??? ????? ????? ??????, ?????? ????? ???.

?- 11 ????? 1997 ???? ???? ???? ???? ???? ????? ???????, ?????? ? ????? ??????? ??? ???? ???? , ??? ?????? RL.

????? ?? ????? ?????- ??? ???? ???; ?????, ???????, ????? ????? ????? ?? ????, ?????, ?????? ?? ???? ?????? ????? ???????? ? ????? . ???? 2003 ????? ?????? ?? ???? ????, ??? ???? , ???? ????? ???????, ?? ??????? ??????? ??????' ????? . ???? ???? ???? ???? ?? ?? ???? ??????, ????? ????? ?? ????.

???? 2018 ??? ????? ?????? (KBE) ? ???? ???????? ??????? .

???? ???? ?? ? ???? ??????? ???????. ????? ??? ???? ??????? ???????? ?????? ?? ?????? . ???? ??? ????? ?? ???? ????????? ?????? ?? ??????? ???? ?'??? ????????, ????? ???? ?????? ??????. ????? ??? ???? ????? ??????? ????? ???? ????? ????? (??? ????? 5), ???? ????? ????? ?? ????? ???? ????? 6, ??? 8.

??? ???? ???? ?? ?????? ?? ?????? ????? ???? ????? ???? ????? ????? ????? ????? .