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**Lacoste**
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????? ???????	1933????? (??91 ????)
???? ??	Maus Freres
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???? ??????	activities of head offices , ????????
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	www .lacoste .com

????? (? ?????? : Lacoste ) ??? ???? ????? ?????? ?????? ?- 1933 ?? ??? ? ?????? ??? ????? . ????? ????? ?????, ?????? , ????? , ???? ??? , ?????? , ????? ??? ??????? ???? (" ?????? ???? "). ????? ????? ?? ??? ? ???? ????? ?????? ?? ?????.

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??? ????? ???? ?? La Chemise Lacoste ???? 1933 ?? ????? ?????? , ?????? ?????? ?? ???? ????? ??????? ??????? ?????? ????? ????? ?????. ?? ???? ????? ?? ????? ????? ???????? ?????? ????? ?????? ?? ????? ????? ?? ???? ? ???? ???? ?? ????. ????? ????? ???? ?????? ??????? ??? ???? ??????? ????? ??????? ?? ???? ????. ??? ????? ??????? ????? ????? ????? ??????? ????? ????? ??????? ?????? ?????? ?????. ?????? ?? ??????? ???? 1993 ???? ????? ???? ????? ?????? ??????? ?????? ????? ????? ?????? ????? ????. ???? 1977 , Le Tigre Clothing ????? ??????? ??????? ?????? ?? ????? ???? ????????, ????? ????? ????? ????, ?? ????? ??? ????? ????.

???? 2005 ????? ???? 50 ?????? ?????? ?? ????? ?????? ?-110 ??????. ?????????? ?? ????? ???? ??? ????? ???? ???? ??? ????? ????? ??????? , ??? ???????? ????????? ???? ????? ? ?'?? ????? , ????? ????? ??????, ?????? ???? ???????? ????????? ???? ????????? . ????? ?? ???? ?????? ?? ??????? ???? ? ???? .

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??? 1991, ????? ????? ??????? ????? ???? ?????? ?? ??? ????? ????, ??????? ???? ?????? ???????? "?????" ?? ?????? ????? ?????. ????? ??? ???? 2007 ????? ???? ???? ??????? ?? ????? ? ???? ?????? ^[1].

???? ???? ???????, ????? ?????? ?????? ????? "?????" ????? ???? ???? 1998 ^[2].

???? 2010, ???? ?-13 ???????, ??????? ?? ? ???? ??? ???????, ??? ????? ?? ????? ^[3].

???? 2013 ????? ???? ???? ???? ?????? ????? ????? ?????? ?????? ??? ????? Lacoste. ?????? ????? ??? ?????? ????? ???? ?????? ?????? ?-5 ???? ??????, ????? ?????? ?????? ????? ??? ???? ???? ?????? ^[4].

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????? 2011, ?????, ??? ?? ????? ????? ????? ????? ?????? ?????, ???? ????? , ????? ? ????????? ??? ???' , ??? ???? ??"? ?? ????? ????? ?????? ??????? . ?? ?? ????? ???"?, ????? ?????? ?????? ?? ????? ? ??? ??????? ?????? ????? ? ?????? ? ??? ?????? . ??????? ?????? ????? ??? ????? ?????? ?????? ??????? ?? ???? ??? ??????? ????? ?????? ????? ?????? ?????? ???? ?? ???? ??? ?????? ???? ?????? ?? ???????? ??????? ???????? ???????, ???? ???????????, ??????? ???????? ???????????? ^[5].

?????? 2011, ????? ?? ???????? ?? ?????? ????? ?????, ?????? ? ??????? ??? ??????? ???? ????? ????, ?????? ??? "????? ?????" ???????, ??????? ??????? ???????, ????? ??????? ???? ????? ????? ????? ???? ???????? ??? ??? "???-????????? ???" ^[6]^[7].