?????? ???????
(?
??????
:
YouTube Premium
) ?? ???? ?????, "
?????? ??
" (???????:
YouTube Red
), ??? ?????
????? ????
?????? ?? ???
??????
, ????? ?????? ?-100 ?????? ?????
?????
[1]
. ?????? ????? ????? ?????? ???????? ??????? ??? ???????, ?????? ???? ?? ?????, ??????? ???? ???????? ??????. ??? ??, ?????? ?????? ?????? ???? ?"
?????? ??????
" (????? ??????? ??
????
) ?????? ?????? ??????? ?? "YouTube Premium Originals"
[2]
[3]
. ?????? ????? ????, ?????? ????? ????? ??????.
?????? ???? ?-12 ??????? 2014 ?-Music Key, ????? ????? ?? ????? ????? ??????? ??????? ?-Google Play Music ??? ???????
[4]
[5]
[6]
. ?????? ??? ??? ????? ??
????? ????
???????? ??????. ?????? ??? ???? ?????? ??????? ?? ?????? ???? ???? ?? ???? ? ????? "All Access" ?? "
Google Play Music
", ?????? - ???????
[7]
[8]
[6]
.
???? ?????? ?? ????? "Music Key" ???? 2014, ???
????? ???? ???????? ??????
("
Worldwide Independent Network
"; ??????: "??? ?????? ??? ??????"), ??????? ???? ?????? ?? ????? ????? ?????? ?????? ("????? ????? ??????"), ?????? ?? ?????? ????? ?? ????? ??????? ???????? ???? ?????? ?? ????? ???, ?? ?????? ??????? ??? ?????? ??????, ??? ???? ???? ??????? ????? ???? ?????. ??? ??, ??? ?????? ??????? ???? (??????) ????? ?? ???? ??????? ????? ?? ??? ????? ??? ?? ?????? ????? ?? ????. ????? ????????? ???, ?? ??? ??????, ??? ?????? ?????? ?????? ??? ???????? ?????????? ?????? ?? ??????. ?????? ????? ??? ??????? ??????? ??????? ?? ??????,
????? ?????
(
??'
)
, ????? 2014, ?????? "
Financial Times
", ???? ?? ?????? ??? ???? ????? ?? ????? ??? ???? ???? ????? ?????? ???? ?? ???, ????? ?? ????? ??? ??? ????? ?????? ?????? ??????? ??????: "?? ??????, ??? ?????? ??????? ????????? ?????? ?????? ?????? ??????, ????? ????? ??? ????? ?????? ?????". ?????? ?? ?????? ?????? ????? ?? ???? ?? 90% ?????? ???????, ??? ????? ??? ????, ????? ????? ??????, ??????: "???? ?????? ??????? ????? ????? ?? 100% ???????, ??? ?????? ???? ????? ??? ?? ????; ?? ???, ??? ????? ???????, ?? ???? ?????? ?????? ??? ????
?????? ???????
; ?? ??, ????? ???????? ????? ?? ????? ?????? ??????? ??????? ???? (??????)"
[9]
[10]
[11]
[12]
. ??? ?? ???? ????? ???, ????? ????? "Financial Times", ??????? ????? ?????? ?????? ????? ?? ????? ???? "
Merlin Network
", ??????? ????? ?-20,000 ???? ?????? ???????, ???????? ?????? ?????? ???????. ????? ????? ???? ?? ????? ?????, ????? ?????? ?????? ?????? ??????? ???
[6]
.
???? ???, ?-28 ???????? 2015, ???? ???? ?????? ??????? ??.
????? ?? ???? ????? ????? ??????? ??? ?????? ??????? ?? ??? ??????, ??? ?? ??? ???? ??????? ????? ??????? ????? ??????? ????????????
[13]
[14]
[15]
.
???? ??????? 2016, ?????? ?????? ?? 1.5 ?????? ???????, ???? ?????? ??????? ?????? ??????? ????? ?????? ?????? ?? ??????
[16]
.
???? ????? 2017, ?? ?? ?????? ??????? ??????? ?? "YouTube Red Originals" (??????: "(??????) ???????? ?? ?????? ???") ??? ?? ?-250 ??????
[17]
.
????? ????? ?????? ????, ????? ???? ?????, ??? ????? ????? ?? ??????????????? ????????. ?????? ?????? ???? ?????? ?? ??????? ?????? ???. ???? ?????? ????? ???? ??????? ???? ?????? ????? ?????, ????? ?????? ????? ?????? ????????
[
???? ????
]
.
?-28 ??????? 2016 ????? ?????? ??
????? ???
(
??'
)
, ??? ??????? "
300 ???????????
" ?????? ???"? ????? "
????? ?????? ????
" ????? "
??? ?'??
", ????? "???? ??????? ?????? ?? ?????"
[18]
. ?-17 ???? 2018 ???? ???? ?????? ?"?????? ???????"
[19]
.
????? ?? ????? ????? ??? ???????, ??? ?????? ?
?????????
????????, ????? ????? ????? ???????? ?-"YouTube Premium Originals", ?????? ????? ?????? ??????? ?????? ????. ?? ?? ????? ????? ??????? ?????? ??????, ???? ????? ?????? ?????? ??? ????? ?????? ???
??????
?? Google Play Movies & TV ??????? ??????? ??? ?????? ?????? ?? ?????
[20]
.
????? ?????? ?? ????? ???? (??????: "
???
", ?????? ??????? ???? ?? ???
2020
).
- ^
"YouTube Red available locations"
.
YouTube Help
.
Google
. ???? ?-
26 ???? 2017
.
- ^
Statt, Nick (
23 ????? 2016
).
"YouTube Red buys its first big TV series"
.
The Verge
.
Vox Media
. ???? ?-
26 ???? 2017
.
- ^
"YouTube Red"
.
- ^
Trew, James (
12 ??????? 2014
).
"YouTube unveils Music Key subscription service, here's what you need to know"
.
Engadget
.
AOL
. ???? ?-
26 ???? 2017
.
- ^
Newton, Casey (
12 ??????? 2014
).
"YouTube announces plans for a subscription music service"
.
The Verge
.
Vox Media
. ???? ?-
26 ???? 2017
.
- ^
1
2
3
Spangler, Todd (
12 ??????? 2014
).
"YouTube Launches 'Music Key' Subscription Service with More Than 30 Million Songs"
.
????? "???????"
.
????????? ???? ??????????
(
??'
)
. ???? ?-
25 ???? 2017
.
- ^
Trew, James (
12 ??????? 2014
).
"YouTube unveils Music Key subscription service, here's what you need to know"
.
Engadget
. ?????? ??? ????
. ???? ?-
25 ???? 2017
.
- ^
Newton, Casey (
12 ??????? 2014
).
"YouTube announces plans for a subscription music service"
.
The Verge
.
?????? ????
. ???? ?-
25 ???? 2017
.
- ^
Popper, Ben (
17 ????? 2014
).
"YouTube will block videos from artists who don't sign up for its paid streaming service"
.
The Verge
.
Vox Media
. ???? ?-
25 ???? 2017
.
- ^
"YouTube subscription music licensing strikes wrong notes with indie labels"
.
The Guardian
. London
. ???? ?-
17 ????? 2014
.
- ^
"Talks with indie labels stall over YouTube music subscription service"
.
The Guardian
. London
. ???? ?-
17 ????? 2014
.
- ^
"YouTube to block indie labels who don't sign up to new music service"
.
The Guardian
. London
. ???? ?-
17 ????? 2014
.
- ^
Spangler, Todd (
21 ???????? 2015
).
"YouTube Red Unveiled: Ad-Free Streaming Service Priced Same as Netflix"
.
????? "???????"
.
????????? ???? ??????????
(
??'
)
. ???? ?-
25 ???? 2017
.
- ^
Amadeo, Ron (
21 ???????? 2015
).
"
"YouTube Red" offers premium YouTube for $9.99 a month, $12.99 for iOS users"
.
Ars Technica
.
???????? ??????
(
??'
)
. ???? ?-
25 ???? 2017
.
- ^
Popper, Ben (
21 ???????? 2015
).
"A first look at the ad-free YouTube Red subscription service"
.
The Verge
.
?????? ????
. ???? ?-
25 ???? 2017
.
- ^
Roberts, Hannah (
3 ??????? 2016
).
"YouTube's ad-free paid subscription service looks like it is struggling to take off"
.
??? "????????? ?????????????"
(
??'
)
.
????? "??????? ?????????????"
. ???? ?-
25 ???? 2017
.
- ^
"YouTube Red originals have racked up nearly 250 million views"
.
The Verge
.
22 ????? 2017
. ???? ?-
16 ??????? 2017
.
- ^
"Lyor Cohen Named YouTube's Global Head of Music"
.
Billboard
. ???? ?-
6 ?????? 2018
.
- ^
Popper, Ben.
"Red Dawn: An inside look at YouTube's new ad-free subscription service"
.
The Verge
.
Vox Media
. ???? ?-
26 ???? 2017
.
- ^
"YouTube Red Originals available locations"
.
YouTube Help
.
Google
. ???? ?-
26 ???? 2017
.