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[2]
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[7]
?????? ????? ?????? ?? ?????? ?????? ???? 2017 ???? 2.9 ??????? ???? ????. ????????? ???????? ???? ????? ????? ???? ?????? ????????? ???? ??????, ??????? ???? ?????? ?? ???? ?????? ??????? ????????, ????? ???? ???????? ??????? ?????? ?????? ??????? ????. ??? ????? ???? ?-5% ????????? ??? ?????? ??? ??????? ????? ????? ????? ?????????? ???? 40% ??? ?? ?????? ?????? ??? ???? ????? ?????? ???? ?? ???? ????? ????. ?????? ??????? ?????? ?????? ???????? ??? ??????? ????? ???? ??? ?? ?????????? ??????. ????????? ?? ?? ????? ????? ???? ?? ???? ??? ??? ??????, ??? ??? ????? ?????? ?????? ?????? ??????. ????? ???, ?????? ??????????? ?????? ?????? ??? ??? ????? ???? ??? ????????? ??????? ???? ??????. ????? ?? ?????? ????? ?????? ?????, ??????? ????? ?????? ????? ????? ????? ?????. ????? ???? ?????????? ??????? ????? ?? ????? ????? ?????, ????? ?????? ????? ????? ????? ??????? ??? ?????? ?????? ????? ???? ?????.
??? ????
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?? ??? ???????? ????? ??-??? ????? ??????? ??????? ??????????? ???? ???? ?????? ??? ????? ????? ??? ???? ??????? ???? ?? ????? ?? ?????? ?? ?????.
???? ????? ?? ?????? ?? ????? ?????? ???? ????? ???? (
B2C
) ??? ???? ?????? ?????? ????? (
B2B
).
- ^
Bayer, Ya'akov M., (2018) Older Adults, Aggressive Marketing, Unethical Behavior: A Sure Road to Financial Fraud? In Gringarten, H. & Fernandez - Calienes, R. (Ed.),
Ethical Branding and Marketing: Cases and Lessons.
, New York. Rutledge Publishing., 2018
- ^
???"?: ????? ?????? ?? ??????????
, ????
ynet
, 18 ?????? 2002
- ^
?? ??????
,
?? ?????? ???
, ????
TheMarker
, 16 ????? 2003
- ^
??????? ????? ???????? ?????
, ???? ????? ??????? ?????, 2020
- ^
??? ???? ????? - "???? ?? ????? ????"
, ???? ???? ????? ?? ????, 2020
- ^
???? ?????,
????? ??? ????? - ????? ?????? ?????? ??????? ?????????
,
??????????? ?????????
??, 2019, ??' 89?112
- ^
Joanna Bieda, Dr Soo Park,
Affluent Senior Citizens and Telemarketing Fraud
,
Journal of Student Research
10, 2021-03-31
doi
:
10.47611/jsrhs.v10i1.1408
