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?????? ?????????? ?? ???? ????? ??????? ?? ????? ?????????? ?? ?????? ??? ???????? ???? ??????? ??. ??? ?? ????, ?????????????? ???????????? ????? ??????? ?? ????? ?????? ???? ?????????? ???? ?????? ?? ???? ?????????????? ???? ??? ?????? ??? ??? ??.
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?????? ???????? ?????? ????????? ???? ???? ???? ??????? ?????? ?????? (CPM), ?????? (CPC), ??? ????? (CPA) ??.
- ?????? (CPM) (Cost Per Mile) (??? ??? ??)
, “???? ??? ??” (?????? (CPT)) ????? ?? ????? ??, ????? ????????????? ????? ???????? ?????? ?????? ???? ????? ???? ???? ????? ????? ??. “????? ???”?? ???? ???? ???, ???? ????????? ????????? ??? ??. ????, ?????? ???? ???? ?? ??? ??? ????? ???? ???????????? ????????? ??????? ??? ?? ?????? ? ?? ??????? ???.
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?? ????? ??? ?????? (?????? (PPC)) ????? ?? ???????? ??? ??. ??????????????, ???? ???? ?????????? ????? ???????? ?? ????? ??? ??? ????? ??????? ?? ?? ?????????? (?????????????) ??? ???? ??? ?????? ??? ??. ????????? ??? ???????? ???? ?????? ???, ????? ?????? ???????? ????? ??? ?????? ? ????? ??. ? ?????????? ???????? ??????????? ???? ????? ????? ????? ??? ??? ????? ???? ?????? ?????? ????????? ??? ??? ??. ????? ??? ???????? ???????? ????, ????????????? ?????? ?????? ??????? ??????? ???????? ?? ???? ????? ??? ???????? ?? ????? ??, ?? ????? ? ??????? ?? ?????? ????????? ????????? ??? ??, ??? ????? ??????? ???? ???? ? ???????? ???? ?? ??? ????? ??? ?? ????? ??? ?????? ??? ??. ?????? (CPC) ??? ?????? (CPV) ???? ??? ??, ????? ?????????? ????? ?????? ??????? ????? ?? ???? ???? ???????? ???? ??? ???? ????? ???? ?????? ??????? ??? ??.
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???? (????????? ??? ??) ????????? ???????? ?????? ?? ??? ????????? ????? ?????????? ???????? ??????? ??. ? ?????? ????????, ??????? ???????? ???????? ???? ????? ????? ?? ??? ????????????? ????? ???? ????-?? ???? ???????? ?? ?? ?????????? ?????? ????? ??????? ????? ??? ???? ???? ? ?????? ???. ???? ????????? ???? ? ??????? ???????? ?????? ?? ??, ??? ????? (????????) ???? ???? ???? ???????? ?? ?? ???? ?? ????? ?????????? ??????? ???????? ??? (???????? ?????????)??? ????? ?????????? ????????? ??? ??.
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?????????? ??????? ???? ??????? ??????? ?? ???-??? ?? ???? ???? ??.
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?????? ??????????? ???????????? ???????? ??? ????????? ????????? ??? ??. ?? ??? ?????????? ????? ?? ??????? ?? ????? ???? ??. ????????????? ????? ????? ?? ?????? ???? (???)??? ???????? (?????? ?????) ??? ????-?????? (?????? ???????) ?????? ???????? ?????? ??????? ????? ??? ???? ??????? ?? ?????? ???????????? ????????? ?????? ???? ?????? ????? ??? ??.
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