?? ?????????? ????????? ????
????? ?????
(
???????
:
Product placement
) ??
????????? ?????? ???
(
???????
:
Embedded marketing
)
[?]
[?]
[?]
[?]
?? ???
?????????
??? ?? ?? ?? ?? ??? ??? ??????? ?? ?? ???? ?? ?? ????? ??? ?? ?? ???? ????? ?? ???? ?? ??????? ?? ?????????? ????????? ????? ??????.
???????? ??????
[
??????
]
- ↑
Gail Schiller (???? 1, 2005).
"Win, Draw for Burnett Branding?Split Decision"
.
The Hollywood Reporter
. Archived from
the original
on January 14, 2009
. Retrieved
August 10,
2020
.
But marketers warned that
Apprentice
had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant.
- ↑
Swift, Deanna (????? 17, 2001).
"Leaked Memo Reveals WTO Plan to 'Sell' Itself to American Youth?Ever Since the Disastrous 'Battle of Seattle' in 1999, the World Trade Organization Has Been Trying To Remake Its Image. 'Positive Anarchy' Might Be Just the Solution"
.
AlterNet
.
Archived
from the original on April 16, 2011
. Retrieved
September 2,
2010
.
Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands.
- ↑
"When Ads Get Personal"
.
CEO
. ??????? 1, 2001.
Archived
from the original on June 26, 2015
. Retrieved
May 28,
2014
.
The executive
creative director
at
marketing firm
RTCdirect
, in
Washington, D.C.
, Shapiro sees embedded marketing as the logical next stage in the development of loyal brands.
- ↑
Lomax, Alyce (???? 23, 2006).
"Advertising, Disrupted"
.
The Motley Fool
.
Archived
from the original on April 15, 2011
. Retrieved
September 2,
2010
.
Product placements and programming with embedded marketing messages are also becoming more prevalent.
????? ?? ?????
[
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]