??????? ???? ????

? advergames ?????? ???? ?? ?? ????????? ????? ???? ?? ?????? ??? ???? ????? ?? ????? ????? ???????. ???? IGA ???? ? ?? ??? ??? ???.

??????? ???? ???? ?? ?????? ???? ?? ??? ????? ?? ?????? ???? ?? ??? ????? ?? ?????? ???? ?? ??? ????? ? ??? ?????? ???? ?? ??? ???? ????? ???. ?? ??? ????? ????????? IGA ?? ??? ?????? ????? ?? ??? ???? ?? ? ??????? ???? ???? ? ??? ????? ????? ???????? ?????? ?? ??? ???? ?? ??? ??????? ???? ????. ^[?]^[?]

????? IGA ?????? ??? ???? ????????? Adventureland ?? ??? ???? ??? ?? ?? ???? ???????? ???? ???? ???? ???? Pirate Adventure ??? ???.

IGA ?? ??????? ?? ???? ??????? ?? ????????? ????? ??????? ???? ???? ?? ???? ???????? ?? ??? ???? ??? ??? ???? ????? ??? ????? ??????? ????? ?? ?? ??? ?? ???? ????? ??? ?? ????? ????????? ???? ????? ???? ????? ????. ?? ???? ?? ?????? ?????? ?? ??? ?????? ????? ???? ??????. ?? ???? ?? ???????????? ?????? ???? ????? ??????? ???? ??????? ?? ?? ????? ????? ??????. ??????? ??????? ???????? ?? ???? ???? ?? ???? ???. ??? ?? ???????? IGA ???? ?? ??????? ???? ??? ??? ?? ???????????? ?? ??? ????? ?? ???? ???? ?? ????????? ???? ????????? ????? ???????? ?? ??? ???? ???? ???? ??? ???????? ???????? ? ??????? ????? ??????.

??????? [ ?????? ]

????? ???? ???????? ???? ???????? ?? ?????? IGA ???? ???? ???. ??????? ???? ???????? ???? ??? ????? ???? ???. ???? ? ???????. ???????? ?? ?? ??? ????????? ????? ????? ?? ??????? ?? ???? ????? ???????? ??????? ???? ?? ?? ???????? ????? ??? ????????. ???? ? ???? ???????? ?? ??? ?? ???????? ????????? ???????? ???????? ?? ?? ?? ?????? ????? ??? ?? ???? ???????? ??????? ???? ?? ??? ???????. ?? ? ???? ???????? ?? ????? ???? ???? ??? ?????? ?? IGA? ???? ???????? ???? ?? ????? ?????? ?? ???? ? ????? ???? ?? ???? ???. ^[?]

????? [ ?????? ]

↑ ≪In-Game Advertising to Continue Exponential Growth≫ . ClickZ (?? ???????). ????-??-?? . ?????????? ?? ????-??-?? .
↑ Cheng? Jacqui ( ????-??-?? ). ≪Report: Video game spending to surpass music spending this year≫ . Ars Technica (?? ???????) . ?????????? ?? ????-??-?? .
↑ Lee, Mira; Faber, Ronald J. (2007-12-01). "Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention" . Journal of Advertising . 36 (4): 75?90. doi : 10.2753/JOA0091-3367360406 . ISSN 0091-3367 .

?????????????? ?????????. ≪ ??????? ???? ???? ≫. ?? ????????? ?????????? ??????? ? ??????????? ?? ?? ?????? ????.

[1] ≪In-Game Advertising to Continue Exponential Growth≫ . ClickZ (?? ???????). ????-??-?? . ?????????? ?? ????-??-?? .

[2] Cheng? Jacqui ( ????-??-?? ). ≪Report: Video game spending to surpass music spending this year≫ . Ars Technica (?? ???????) . ?????????? ?? ????-??-?? .

[3] Lee, Mira; Faber, Ronald J. (2007-12-01). "Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention" . Journal of Advertising . 36 (4): 75?90. doi : 10.2753/JOA0091-3367360406 . ISSN 0091-3367 .

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