American fantasy teen sitcom (2007?2012)
Wizards of Waverly Place
|
---|
|
Genre
| |
---|
Created by
| Todd J. Greenwald
|
---|
Starring
| |
---|
Opening theme
| "Everything Is Not What It Seems" by Selena Gomez
|
---|
Composers
| John Adair and Steve Hampson
|
---|
Country of origin
| United States
|
---|
Original language
| English
|
---|
No.
of seasons
| 4
|
---|
No.
of episodes
| 106
(
list of episodes
)
|
---|
|
Executive producers
| |
---|
Producer
| Greg A. Hampson
|
---|
Cinematography
| Rick F. Gunter
|
---|
Editors
| - Kris Trexler
- Pam Marshall
- Chris Poulos
|
---|
Camera setup
| Multi-camera
|
---|
Running time
| 22 minutes
|
---|
Production company
| It's a Laugh Productions
|
---|
|
Network
| Disney Channel
|
---|
Release
| October 12, 2007
(
2007-10-12
)
?
January 6, 2012
(
2012-01-06
)
|
---|
|
Wizards Beyond Waverly Place
|
Wizards of Waverly Place
is an American
fantasy
teen sitcom
created by
Todd J. Greenwald
that aired on
Disney Channel
for four seasons between October 2007 and January 2012. The series centers on
Alex Russo
(
Selena Gomez
), a teenage
wizard
living on
Waverly Place
in the
Greenwich Village
section of New York City, who undertakes training alongside her siblings, Justin (
David Henrie
) and Max (
Jake T. Austin
), who are also equipped with magical abilities. The siblings are trained knowing that one day they will compete to win sole custody of their family's powers. Episodes focus on Alex's challenges in keeping her secret powers hidden while she deals with the social and personal issues of her youth. She frequently uses magic in her everyday life, sometimes irresponsibly, and develops her supernatural abilities over the course of the series. The main themes depicted include family, friendship, and adolescence; the series also contains fantasy elements.
The Walt Disney Company
developed the series to follow on from its successful line of comedy series in the 2000s, including
Lizzie McGuire
,
The Suite Life of Zack & Cody
and
Hannah Montana
.
It's a Laugh Productions
produced the program and it premiered on Disney Channel on October
12, 2007. A made-for-television film adaptation,
Wizards of Waverly Place: The Movie
aired on the network in 2009 and was awarded a
Primetime Emmy Award
for
Outstanding Children's Program
in 2010. The series ended on January
6, 2012, to allow Gomez to take on more mature roles. After its conclusion, the cast returned for a stand-alone television special,
The Wizards Return: Alex vs. Alex
, in 2013. Disney ordered a sequel series titled
Wizards Beyond Waverly Place
in March 2024, which Henrie and Gomez will both appear in.
Wizards of Waverly Place
enjoyed consistently high viewership in the United States on broadcast television and
tie-ins
included merchandise, a soundtrack album and video game adaptations. Television critics praised the show for its humor and cast; Gomez's affiliation with the network led to a prominent musical career apart from the program.
Wizards of Waverly Place
won two additional Emmys for Outstanding Children's Program in 2009 and 2012, as well as two
Artios Awards
from the
Casting Society of America
for Outstanding Achievement in Casting – Children's Series Programming – between 2009 and 2012. Its
series finale
was the most-watched final episode of any Disney Channel show.
Premise
[
edit
]
Story and characters
[
edit
]
Alex
, Justin and Max Russo are three teenage
wizards-in-training
living in an apartment on
Waverly Place
in
Greenwich Village
,
Manhattan
, New York City.
[1]
In his spare time, their father Jerry Russo, a former wizard, provides his children with daily lessons in their secret lair on how to use
magic
responsibly.
Jerry and his wife Theresa run a family business, a sandwich shop designed to look like a
subway station
, on the ground level of their apartment building.
[1]
According to the rules of the "Wizard World", once they complete their training, the Russo children will compete to determine which sibling will retain their powers permanently and become the sole wizard of the family.
[1]
Since the other children will eventually lose their powers, Jerry tries to teach them not to become dependent on magic.
Jerry descends from a family of wizards and won his own family's competition as a teenager, but relinquished his powers when he married Theresa, who is a mortal. His powers were transferred to his younger brother, Kelbo.
[1]
[3]
Alex must keep her powers hidden from her best friend, Harper Finkle, which causes an occasional strain on their relationship.
Alex reveals her secret to Harper in the
second season
; however, the existence of wizards must remain hidden to the wider mortal world.
[5]
[6]
In the
third season
Harper moves in with the Russo family and Max's efforts to win the family wizard competition become more serious.
[7]
Leading into the
fourth and final season
Alex and Justin are both tricked into exposing the existence of wizards to government officials and a group of reporters.
[9]
It is revealed that the whole scenario was a test devised as part of their training, and consequently, Alex and Justin are demoted to lower positions in the family competition. Alex is overwhelmed by her loss of progress and quits;
she later rejoins to continue dating her
werewolf
boyfriend, Mason Greyback.
[10]
Meanwhile, Justin becomes a tutor for a group of delinquent wizards, which assists him in recovering his position in the competition.
[11]
At the conclusion of the series, the siblings compete to see who will retain their supernatural abilities.
[12]
Alex wins the family wizard competition and is awarded full magic powers, while Justin is allowed to retain his abilities when he assumes the role of headmaster at WizTech, a boarding school for young wizards-in-training. Max loses his powers but becomes the new manager of the family's sandwich shop, also securing investments from the wizard world.
[11]
Themes
[
edit
]
The series deals with the theme of secret identities.
[1]
It explores the
fantasy
that children may experience of wanting magical powers, in the same way
Hannah Montana
explores the fantasy of being a
pop star
.
[15]
[16]
Series such as
Sabrina the Teenage Witch
and the
Harry Potter
franchise, and a trend towards the
fantasy television
genre, made stories about children with magical powers popular.
[17]
[18]
[19]
Episodes of
Wizards of Waverly Place
typically show the Russo children using magic to solve an issue in their personal lives quickly, but they learn not to become dependent on their powers, as only one of the siblings is expected to retain them following the family competition.
The children try to live normal lives; the show presents the idea that life can be enjoyable without magic.
[11]
[18]
Conflicts in the series arise from Alex's struggle to balance both her private and her public life; her identity is built upon the magical powers which she must keep hidden.
Scholar Colin Ackerman suggests that the concept of magic in the series is a form of
social privilege
and the Russo children are encouraged to keep their advantage hidden. He believed that the characters are influenced by consumer-driven values, for things which they are easily able to attain using magic.
The program's stories center on family, friends and growing up. The Russo family is depicted as working class and they run a family business in the
service industry
. Jerry and Theresa teach their children the significance of family, hard work and responsibility; the characters regularly learn lessons such as the importance of staying true to one's self.
Academic Heidi Denzel de Tirado argued that Alex understands the depth of family values only during the wizard competition, when she and Justin decide to set aside their personal success for the benefit of family.
[22]
The series explores family
heritage
; the Russo family have a mixed background – Italian, Mexican and American – but their culture is not prominently featured in most episodes, with occasional exceptions such as Alex's
quinceanera
.
Scholar Morgan Genevieve Blue said Alex is designed to be representative of
Latina-American
girlhood.
Production
[
edit
]
Development
[
edit
]
In the early 2000s,
The Walt Disney Company
found success through its
pay television
network
Disney Channel
with a pattern of original comedy series for a
tween
and family audience, such as
Lizzie McGuire
,
The Suite Life of Zack & Cody
and
Hannah Montana
.
[15]
[25]
The network planned to build on these successes with a new comedy series aimed at girls.
[15]
[17]
Wizards of Waverly Place
was created by
Todd J. Greenwald
, who had previously worked on the first season of
Hannah Montana
.
[26]
He had also worked on a pilot for
NBC
; Disney hired him after seeing it.
[26]
Greenwald adopted the network's idea of a show centering on a family of wizards.
[26]
The series is set in a fictionalized version of Waverly Place in Greenwich Village.
[1]
Peter Murrieta
had worked previously on the sitcom
Hope & Faith
in New York City and had moved to Los Angeles before being approached by Disney to help develop the series.
[27]
When Murrieta joined the project as an executive producer, it was titled
The Amazing O'Malleys
; he thought they would produce only a pilot.
[28]
He had never produced a show targeted at a youth audience and was apprehensive about being involved.
[27]
[28]
Murrieta helped guide the writing and casting throughout the development process and re-wrote the pilot.
[27]
[29]
Adam Bonnett, a Disney Channel programming executive, cited the influence of sitcoms
Bewitched
and
I Dream of Jeannie
on the series.
[15]
Disney executives first became aware of
Selena Gomez
at an
open casting call
in
Texas
at age twelve,
[a]
[15]
[30]
and she went on to appear in guest roles on Disney Channel programs, including
The Suite Life of Zack & Cody
.
[31]
The network saw potential in Gomez and wanted her to star in a full series.
[30]
She filmed two pilots for the network,
Arwin!
(a spin-off of
The Suite Life of Zack & Cody
) and
Stevie Sanchez
(a spin-off of
Lizzie McGuire
); neither of these series were
green-lit
, but Gomez was ultimately cast in
Wizards of Waverly Place
.
[32]
[33]
[34]
The unaired pilot was set in a
magic store
and featured only two siblings, twins Jordan and Julia.
[35]
[36]
[b]
The show was green-lit after this pilot.
[35]
Gomez was attached to the series by February 2007, as well as
David Henrie
and
Jake T. Austin
; the characters were named Brooke, Sully and Max O'Malley at this stage.
[37]
In March 2007 the network officially announced
Disney's Wizards
as an upcoming comedy to premiere in the fall.
[38]
At the time of the announcement, the characters were named Alexa, Aaron and Max Esposito.
[38]
Greenwald and Murrieta served as executive producers;
[38]
Murrieta changed the family's surname to Russo and wrote the children as "mixed-race".
[28]
Gomez appeared in a guest role on
Hannah Montana
as
cross-promotion
for the new series;
[39]
Wizards
would eventually be aired in a timeslot after its peer series.
[19]
Casting
[
edit
]
David Henrie
(left, 2010) and
Jake T. Austin
(right, 2011) portrayed Alex Russo's siblings, Justin and Max, throughout the series.
Selena Gomez portrays the central character of Alex Russo. Gomez had left traditional school after the
seventh grade
and moved to Los Angeles.
[40]
She sings the series' theme song, "Everything Is Not What It Seems".
[41]
Her band
Selena Gomez & the Scene
was signed by Disney to their label,
Hollywood Records
; Gomez subsequently pursued a prominent solo music career.
[40]
Alex has been described as dark, crass and a jerk, as well as a "wisecracking underachiever".
[1]
[11]
[42]
She is characterized by her
tomboyish
, rebellious and lazy attitude.
[1]
[11]
[39]
Gomez asked for her character to remain edgy to resemble her own style.
[39]
Jennifer Aniston
's portrayal of
Rachel Green
on
Friends
inspired Gomez, who adopted similar mannerisms while playing Alex.
[43]
David Henrie plays Justin Russo, who is considered to be sarcastic.
[17]
[44]
Greenwald described Justin as a nerd, in comparison to Alex's "tough female character".
[17]
[44]
Henrie wrote two episodes of the series, "Alex's Logo" and "Meet the Werewolves".
[44]
[45]
[46]
Max Russo is portrayed by Jake T. Austin, who said the character was unintelligent, but becomes slightly smarter toward the end of the series.
[12]
His character was temporarily transformed into a younger female in the fourth season because of a magic spell;
Bailee Madison
played the female counterpart, Maxine, while Austin took a hiatus from the program.
[9]
[12]
[18]
Maria Canals-Barrera
plays the children's mother Theresa Russo;
[18]
David DeLuise
plays their father Jerry Russo.
[5]
[17]
The parents are described by Barry Garron of
The Hollywood Reporter
as loving but "slightly goofy".
[5]
DeLuise and Austin were not featured in the unaired pilot.
[35]
[36]
Jennifer Stone
portrays Alex's best friend, Harper, who was described as "
comic relief
" by
Boston.com
'
s Joanna Weiss.
[17]
[18]
Stone had previously auditioned for a Disney Channel pilot called
Bus Life
, which was not picked up.
[16]
She originally planned to audition for the role of Alex on
Wizards
before being cast as Harper, and stated that she "fought" to become a series regular.
[36]
Guest stars during the course of the series include
Bridgit Mendler
as Juliet van Heusen, Justin's vampire girlfriend,
[18]
and
Gregg Sulkin
as Mason Greyback, Alex's werewolf boyfriend.
[9]
[18]
Writing and filming
[
edit
]
Murrieta chose to write the Russo family as "mixed-race", and he felt that the argumentative relationships between the Russo siblings resembled those of his childhood.
[28]
Greenwald believed that the brother?sister dynamic was at the heart of the show.
[35]
Murrieta stated that it was the intention of the creative team for Alex to be openly
bisexual
, but they were unable to make it explicit at the time. He referred to the guest character Stevie, played by
Hayley Kiyoko
, as a potential female love interest for Alex.
[47]
Wizards of Waverly Place
was filmed at
Hollywood Center Studios
.
[37]
The series was renewed for a third season in May 2009,
[7]
[30]
with eight episodes added to the order in September.
[48]
Murrieta left the program at the conclusion of the third season in April 2010.
[29]
He later claimed that he was not invited back as the
showrunner
for the fourth season due to creative differences.
[49]
The fourth season of
Wizards of Waverly Place
was ordered in June 2010.
[50]
Vince Cheung and Ben Montanio
became the new showrunners and executive producers alongside Greenwald; Gomez announced in July that it would be the final season of the program.
[50]
[51]
Austin claimed the series ended to allow Gomez to pursue more mature roles;
[52]
The A.V. Club
'
s Marah Eakin speculated that Gomez had become more popular than the show itself and it was time for her to move on.
[42]
The series finale aired on January
6, 2012; the episode depicts the family's wizard competition.
[12]
Series overview
[
edit
]
Reception
[
edit
]
Critical reception
[
edit
]
Wizards of Waverly Place
has received positive reviews for its actors and their comedic skills. Marah Eakin felt that it was a positive departure from Disney's typical series, with minimal
slapstick
humor but still having
exaggerated acting
.
[1]
Gomez was praised for her
comic timing
and
sarcastic delivery
; the
Los Angeles Times
'
s Mary McNamara described her portrayal of Alex as "sweet and sassy".
[18]
[53]
Additionally, McNamara believed that Justin and Max did not serve as comic relief; Jake T. Austin was called "absurdly hilarious" by blogger Mark Robinson.
[18]
[53]
The central characters were described as "cute, precocious, but far from angelic" by Garron, who said child viewers would want to watch more.
[5]
In addition to the cast and humor, the series' concept and themes were also praised. Critics suggested that the series capitalized on the success of the
Harry Potter
franchise,
[18]
[53]
and it was also compared to
Bewitched
for the similarities in their magical elements.
[18]
It was listed as one of Disney's best sitcoms by Robinson, who wrote that the series combined fantasy and comedy "seamlessly".
[53]
While the fourth season was on air, Eakin said the quality of the series had not diminished, and has a lot of heart, depth and "actual feeling".
[1]
McNamara praised the show for not relying on
shtick
or its
laugh track
.
[18]
Some characters were criticized by reviewers; Paul Asay of Christian website
Plugged In
did not view Alex as a positive role model because of her rebellious nature, and the parents were described as foolish by Weiss.
[11]
[17]
Ackerman found fault with the show's contradictory messages, saying there are never consequences for the Russo children abusing their magical powers; he felt that the characters seem to forget the lessons they learn and continue to make the same mistakes. The lessons Jerry teaches about how to live life without magic were interpreted as pointless, as when the series ends, both Alex and Justin retain their abilities.
The setting of Greenwich Village was also problematic for Ackerman, as he suggested that the Russos, a working-class family, would not be financially able to live in one of the most expensive New York neighborhoods.
The show has been criticized for its predictable premise and supernatural elements, described as "less magical than milquetoast" by Weiss.
[17]
Reviewing the series finale, Eakin criticized the quality of the wizards' robe costuming and the use of a laugh track.
[42]
Critics have found fault with the program's
special effects
, such as the
computer animation
of a
griffin
.
[11]
[17]
[42]
Asay referred to the program's depiction of
angels
as "spiritually misleading".
[11]
U.S. television ratings
[
edit
]
Wizards of Waverly Place
premiered on October
12, 2007, on the same night as the network's premiere of
Twitches Too
, and attracted 5.9
million viewers.
[57]
The one-hour series finale, "Who Will Be the Family Wizard?", aired on January
6, 2012, and became the show's most-watched episode, with an audience of 9.8
million.
[58]
It was the finale with the highest rating for any Disney Channel series.
[58]
Wizards of Waverly Place
season viewership in the U.S. television market
Season
|
Episodes
|
Timeslot (
ET
)
|
Season premiere
|
Season finale
|
Average viewers
(millions)
|
1
|
21
|
Friday 8:30pm
[5]
|
October 12, 2007
(
2007-10-12
)
[16]
|
August 31, 2008
(
2008-08-31
)
|
4.2
[c]
|
2
|
30
|
Sunday 8:30pm
[59]
|
September 12, 2008
(
2008-09-12
)
|
August 21, 2009
(
2009-08-21
)
|
4.54
[d]
|
3
|
28
|
Friday 8:00pm
[48]
|
October 9, 2009
(
2009-10-09
)
[48]
|
October 15, 2010
(
2010-10-15
)
[9]
|
3.94
|
4
|
27
|
Friday 8:00pm
[60]
|
November 12, 2010
(
2010-11-12
)
[9]
|
January 6, 2012
(
2012-01-06
)
[12]
|
3.87
[e]
|
Awards and nominations
[
edit
]
Other media
[
edit
]
Films and specials
[
edit
]
Disney Channel asked the series executive team, including Murrieta and Greenwald, to adapt the series into a made-for-television film.
[28]
[112]
Wizards of Waverly Place: The Movie
aired on the network on August
28, 2009, and starred Gomez, Henrie, Austin, Stone, Canals-Barrera and DeLuise.
[112]
It was filmed on location in
San Juan, Puerto Rico
,
[28]
[112]
and depicts the Russo family on a
Caribbean
vacation.
[28]
In the film, which was written by
Dan Berendsen
, Alex unintentionally performs a magic spell which alters history so that her parents have never met.
[112]
The broadcast had 11.4
million viewers,
[113]
[f]
and won a Primetime Emmy Award in 2010 for Outstanding Children's Program.
[97]
A second television film was ordered in June 2010, scheduled to enter production in 2011. In 2012, however, Austin said it had been canceled because of the maturing careers of the cast.
[9]
[12]
[50]
Berendsen was to write the screenplay.
[50]
It was reported in September 2012 that an hour-long television special,
The Wizards Return: Alex vs. Alex
, would be produced for the network, with Gomez in an executive producer role alongside Cheung, Dan Cross and David Hoge.
[115]
Gomez, Austin, Stone, Canals-Barrera, DeLuise and Sulkin returned for the special which began filming in October in Los Angeles.
[115]
The special depicts the Russo family traveling to
Tuscany, Italy
, to meet with relatives, before Alex accidentally casts a spell which creates a good and evil version of herself.
[115]
Cheung, Montanio and Berendsen wrote the screenplay, and
Victor Gonzalez
directed.
[115]
The special premiered on March
15, 2013, watched by 5.9
million viewers.
[114]
Merchandising
[
edit
]
Walt Disney Records
released a
soundtrack album
for the series on August
4, 2009, including songs from, and inspired by, the series and film.
[116]
Disney Interactive Studios
released two video games based on the series for the
Nintendo DS
:
Wizards of Waverly Place
in August 2009, and
Wizards of Waverly Place: Spellbound
in November 2010.
[117]
[118]
Malaysian adaptation
[
edit
]
A Malaysian adaptation of the series,
Wizards of Warna Walk
, was produced for
Disney Channel in Southeast Asia
in 2019.
[119]
The series ran for 14
episodes and was filmed at
Pinewood Studios
in Johor, over two months.
[119]
Set in
Kuala Lumpur
, the adaptation was designed to use local actors, music compositions, the
Malaysian language
and
Asian values
.
[119]
Network executives considered adapting other series such as
Hannah Montana
, but ultimately found that
Wizards
resonated the best with test audiences.
[119]
Wizards of Warna Walk
was broadcast in Malaysia, Singapore, Indonesia, Thailand and the Philippines.
[119]
Rewatch podcast
[
edit
]
It was teased in December 2022 that DeLuise and Stone would begin hosting a podcast entitled
Wizards of Waverly Pod
.
[120]
The podcast premiered on February 6, 2023, through the podcast network PodCo owned by
Christy Carlson Romano
. Gomez was featured as a guest in an episode.
[121]
Sequel series
[
edit
]
The possibility of a reunion series has been mentioned by several main cast members since 2017.
[122]
Greenwald said in 2017 that he would like to see
Wizards of Waverly Place
continue with a high-budget feature film in the vein of
Harry Potter
.
[35]
He also shared an idea for a prequel series which would follow Jerry as he attended WizTech in his high school years, and would feature his siblings.
[35]
In August 2020, Henrie commented that all key actors were open to producing a
revival
of the series; he clarified that formal discussions with Disney had not yet occurred.
[123]
Henrie suggested that the revival could revolve around a disconnected Russo family, several years later, who are all finding success separately but must learn to come together again.
[124]
Deadline Hollywood
reported in January 2024 that
Disney Branded Television
had ordered a pilot for a sequel series starring Henrie as a series regular and Gomez as a guest star.
[125]
The pilot, written by Jed Elinoff and Scott Thomas, revolves around a powerful young wizard named Billie, who comes to Justin Russo in seek of training and prompts him to resume his life as a wizard, after he had chosen to live a normal life with his wife and two sons.
[125]
Under the working title of
Wizards
, the sequel received a full series order in March 2024.
[126]
The official title was announced as
Wizards Beyond Waverly Place
in May 2024, with an expected premiere later in the year.
[127]
Notes
[
edit
]
- ^
It has been stated that the casting call was in
Austin
,
[15]
as well as
Dallas
.
[30]
- ^
Greenwald named the characters after his children, but altered these to avoid confusion with the series
Just Jordan
. He named the character Justin after his own middle name.
[35]
- ^
This data accounts for only nine of the 21
episodes of the first season.
- ^
This data accounts for only 21
of the 30
episodes of the second season.
- ^
This data accounts for only 25
of the 27
episodes of the fourth season.
- ^
The film was credited as the second most-viewed cable TV film broadcast of all time, behind
High School Musical 2
.
[114]
Citations
[
edit
]
- ^
a
b
c
d
e
f
g
h
i
j
Eakin, Marah (February 18, 2011).
"
Wizards Of Waverly Place
"
.
The A.V. Club
.
G/O Media
.
Archived
from the original on November 15, 2019
. Retrieved
December 31,
2020
.
- ^
"
Alex in the Middle
".
Wizards of Waverly Place
. Season 1. Episode 16. June 15, 2008. Disney Channel.
- ^
a
b
c
d
e
Garron, Barry (October 11, 2007).
"
Wizards of Waverly Place
"
.
The Hollywood Reporter
. Billboard-Hollywood Reporter Media Group.
Archived
from the original on September 12, 2018
. Retrieved
January 5,
2021
.
- ^
"
Harper Knows
".
Wizards of Waverly Place
. Season 2. Episode 8. November 23, 2008. Disney Channel.
- ^
a
b
Huff, Richard (May 3, 2009).
"Inner Tube:
Wizards of Waverly Place
grows at Disney"
.
New York Daily News
.
Tribune Publishing
.
Archived
from the original on January 4, 2021
. Retrieved
January 4,
2021
.
- ^
a
b
c
d
e
f
Walsh Boyle, Megan (October 14, 2010).
"Exclusive: Disney Channel Announces Season 4 of
Wizards of Waverly Place
"
.
TV Guide
. CNET Networks Inc.
Archived
from the original on August 6, 2017
. Retrieved
January 4,
2021
.
- ^
"
Journey to the Center of Mason
".
Wizards of Waverly Place
. Season 4. Episode 4. December 17, 2010. Disney Channel.
- ^
a
b
c
d
e
f
g
h
Asay, Paul.
"TV Review ?
Wizards of Waverly Place
"
.
Plugged In
.
Focus on the Family
.
Archived
from the original on January 7, 2021
. Retrieved
January 7,
2021
.
- ^
a
b
c
d
e
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.
- ^
a
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Bibliography
[
edit
]
- Ackerman, Colin (2020).
"Family, Hard Work and Magic"
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to
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McFarland & Company
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"True Colors": Race, Ethnicity, and Class in
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Girlhood On Disney Channel: Branding, Celebrity, And Femininity
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Secret Superstars and Otherworldly Wizards: Gender Biased Hiding of Extraordinary Abilities in Girl-Powered Disney Channel Sitcoms from the 2000s
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External links
[
edit
]
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