MyNetworkTV affiliate in Slidell, Louisiana
WUPL
(channel 54) is a
television station
licensed to
Slidell, Louisiana
, United States, serving the
New Orleans
area as an affiliate of
MyNetworkTV
. It is owned by
Tegna Inc.
alongside
CBS
affiliate
WWL-TV
(channel 4). The two stations share studios on Rampart Street in the historic
French Quarter
district; WUPL's transmitter is located on Cooper Road in
Terrytown, Louisiana
.
History
[
edit
]
As a UPN affiliate
[
edit
]
The station first signed on the air on June 1, 1995, as an affiliate of the United Paramount Network (
UPN
). It was owned by Texas broadcaster Larry Safir via his company, Middle America Communications. Safir also owned
Univision
affiliate
KNVO
in the
Rio Grande Valley
. Prior to the station's sign-on,
WHNO
(channel 20) was approached by UPN for an affiliation, though WHNO's owner
LeSEA Broadcasting
declined all netlet offers on their stations through the country, as the programming planned for both UPN and competitor
The WB
conflicted with the company's core programming values; as a result, programming from UPN, which launched on January 16, 1995, was only available on New Orleans-area cable and satellite providers through
New York City
-based national
superstation
WWOR
for the
5
+
1
⁄
2
months prior to WUPL's debut. Along with programming from UPN, the station ran a general entertainment format, offering vintage off-network
sitcoms
,
talk shows
,
court shows
and other syndicated programs. In 1996, Safir entered a deal with
Cox Enterprises
to take over operations of the station, and in 1997, he sold the station to the
Paramount Stations Group
subsidiary of
Viacom
; as a result, WUPL became a UPN
owned-and-operated station
(Viacom launched UPN in a programming partnership with
Chris-Craft Industries
/
United Television
, and acquired a 50% interest in the network from Chris-Craft/United in 1996).
Viacom merged with
CBS
in 2000. Despite Viacom's ownership of WUPL, the market's CBS affiliation remained on
WWL-TV
(channel 4), the highest-rated television station in New Orleans and CBS' strongest affiliate for over 20 years. Viacom briefly considered buying WWL-TV, in which it would create a duopoly with WUPL. However, after
Belo Corporation
turned down Viacom's offer to buy the station, Viacom decided instead to sell WUPL to Belo in July 2005 for $14.5 million.
As a MyNetworkTV affiliate
[
edit
]
On January 24, 2006,
Time Warner
and
CBS Corporation
(the latter of which took over WUPL and UPN after Viacom split into two companies one month earlier) announced that both companies would partner to launch
The CW
, which would replace The WB and UPN; the network, which debuted on September 18, 2006, would feature a mix of programs carried over from its two predecessor networks as well as newer series.
[2]
[3]
The day of the announcement of the network's formation,
Tribune Broadcasting
signed a ten-year agreement to affiliate the network with 16 of the group's 19 WB affiliates; as a result, WNOL-TV (channel 38) was announced as The CW's New Orleans affiliate.
Three weeks later, on February 9, CBS filed a lawsuit against Belo Corporation over the failure to finalize the sale of WUPL to Belo. The deal was slated to close by the end of 2005, but was placed on hold when
Hurricane Katrina
devastated the
New Orleans metropolitan area
in late August of that year.
[4]
[5]
Though the lawsuit provided some doubt as to its future affiliation, on July 12, 2006, it was announced that WUPL would become an affiliate of
MyNetworkTV
. Since
News Corporation
owns
Fox
and MyNetworkTV, CBS originally relented on allowing any of its UPN affiliates to affiliate with the new network because The CW did not affiliate with any of News Corporation's UPN stations (CBS and Time Warner instead chose Tribune and
CBS Television Stations
as The CW's core station groups, with Tribune getting affiliations in the three largest
markets
of
New York City
,
Los Angeles
and
Chicago
among other markets, along with Tribune's
WNOL-TV
in New Orleans).
On February 26, 2007, Belo announced that it would go forward with the purchase of WUPL from CBS.
[6]
A Belo press release also said the sale?which had already received FCC approval?"settles litigation between Belo and CBS over the purchase that arose after Hurricane Katrina".
[7]
At that time, Belo closed on WUPL, and later acquired its low-power repeater, WBXN-CA (channel 18; previously a separate station, K10NG, affiliated with
The Box
and later
MTV2
) on April 20, 2007. Before then, WUPL was one of two television stations in New Orleans at the time that whose ownership held interest in a major network (the other was former WB affiliate WNOL-TV, owned by that network's part-owner, the
Tribune Company
), and the only one to be a network owned-and-operated station.
In mid-April 2007, Belo moved WUPL's operations into WWL-TV's facility on Rampart Street.
[
citation needed
]
On June 13, 2013, the
Gannett Company
announced that it would acquire Belo for $1.5 billion.
[8]
The sale was completed on December 23.
[9]
On June 29, 2015, the Gannett Company split in two, with one side specializing in print media and the other side specializing in broadcast and digital media. WWL and WUPL were retained by the latter company, named
Tegna
. In April 2018, WUPL dropped the "My 54" branding and rebranded under its call letters as "WUPL 54", adopting a logo based on that of its parent station.
Programming
[
edit
]
Occasionally as time permits, WUPL may air CBS network programs whenever WWL-TV is unable to in the event of extended breaking news or severe weather coverage.
On April 4, 2005, WUPL began carrying CBS'
morning program
The Early Show
in lieu of WWL-TV, which preempted the program in the late 1980s (as
CBS This Morning
) in favor of running an extended weekday morning newscast (which as of 2014, runs for
4
+
1
⁄
2
hours); WUPL also carried the syndicated morning news and talk program
The Daily Buzz
until 2012, pairing that program and CBS' morning news programs under the umbrella brand "My Morning News". WUPL subsequently picked up
CBS This Morning
when that program replaced
The Early Show
in January 2012 (WWL-TV, however, carried that program's
Saturday edition
as the station did not air local newscasts on weekend mornings at the time). However, this changed on December 5, 2016, as WWL picked up
CBS This Morning
for the entire two hours (likely due to a corporate mandate from Tegna in order to satisfy their CBS affiliation agreements), while WUPL now carries the 7?9 a.m. block of
Eyewitness Morning News
(it also now simulcasts all
4
+
1
⁄
2
hours of the newscast).
[10]
Newscasts
[
edit
]
WWL-TV began producing a half-hour prime time newscast at 9 p.m. for WUPL on June 4, 2007. Titled
My54
Eyewitness News
at 9
, it competed against
WVUE
(channel 8)'s longer established and hour-long in-house newscast as well as a
WGNO
(channel 26)-produced half-hour prime time newscast on CW affiliate WNOL-TV.
[11]
The newscast featured the same anchor team as that seen on
Eyewitness News Nightwatch
, WWL-TV's 10 p.m. newscast. Unlike the 9 p.m. newscast on WVUE, the WUPL newscast aired only on Monday through Friday evenings. The WNOL newscast was canceled after the June 4, 2010, edition due to dismal ratings; by that time, the WWL-produced newscast on WUPL had passed the WNOL newscast at a distant second in the timeslot, behind WVUE. In September 2010, WWL-TV began broadcasting its newscasts in
16:9
widescreen
standard definition
; the WUPL newscast was included in the upgrade.
The WWL-produced 9 p.m. newscast ended its run on WUPL after the April 26, 2013, edition, having been canceled due to consistently low ratings; three days later on April 29, the program was replaced by
The 504
, a pre-recorded interview show originally hosted by WWL-TV weekday morning co-anchor Melanie Herbert; it was hosted by Sheba Turk, who was a WWL morning anchor until relocating to
KCBS-TV
/
KCAL-TV
in 2023.
[12]
Newscasts returned to WUPL on September 9, 2014, with the debut of a half-hour weeknight 6:30 p.m. newscast produced by WWL.
[13]
Technical information
[
edit
]
Subchannels
[
edit
]
The station's ATSC 1.0 channels are carried on the
multiplexed
signals of other New Orleans television stations:
WUPL added
MundoMax
to its second digital subchannel in 2014 and Heroes and Icons to its third subchannel in 2015. When MundoMax went dark on November 30, 2016, WUPL duplicated its main feed on its second subchannel until the addition of the newly-launched
Quest
network in late January 2018.
Analog-to-digital conversion
[
edit
]
WUPL shut down its analog signal, over
UHF
channel 54, on June 12, 2009, the official date on which full-power television stations in the United States
transitioned from analog to digital broadcasts
under federal mandate. The station's digital signal continued to broadcast on its pre-transition UHF channel 24,
[15]
using
virtual channel
54.
The station carries
high definition
programming in the
1080i
resolution format rather than in
720p
, MyNetworkTV's default HD resolution format, as WWL-TV (and the majority of the former Belo stations, regardless of network affiliation) carries its HD programming in the 1080i format.
ATSC 3.0
[
edit
]
References
[
edit
]
- ^
"Facility Technical Data for WUPL"
.
Licensing and Management System
.
Federal Communications Commission
.
- ^
'Gilmore Girls' meet 'Smackdown'; CW Network to combine WB, UPN in CBS-Warner venture beginning in September
,
CNNMoney.com
, January 24, 2006.
- ^
UPN and WB to Combine, Forming New TV Network
,
The New York Times
, January 24, 2006.
- ^
Nice Price
,
Broadcasting & Cable
, February 19, 2006.
- ^
CBS Sues Belo Over WUPL
,
Broadcasting & Cable
, February 9, 2006.
- ^
[1]
"Belo Nabs WUPL-TV, CBS' New Orleans Affil." By Katy Bachman, MEDIAWEEK.
- ^
Belo Purchases WUPL-TV, Expanding Its Presence in New Orleans
. 02/26/07 Belo press release. Retrieved September 15, 2013.
- ^
"Gannett to buy TV station owner Belo, which owns WWL-TV, for $1.5 billion"
.
The Times-Picayune
.
Associated Press
. June 13, 2013
. Retrieved
June 13,
2013
.
- ^
Gannett Completes Its Acquisition of Belo
,
TVNewsCheck
, December 23, 2013.
- ^
WWL-TV, WUPL-TV team up to give viewers more choices in the morning
, WWL-TV, November 18, 2016, Retrieved November 24, 2016.
- ^
WUPL-TV Announces Launch of Eyewitness News at 9
Belo press release, May 30, 2007.
- ^
Walker, Dave (April 25, 2013).
"WWL-TV-produced 9 p.m. WUPL newscast to be replaced by Melanie Hebert-hosted 'The 504'
"
.
The Times-Picayune
. Retrieved
April 27,
2013
.
- ^
Walker, Dave (July 17, 2014).
"WWL-TV announces new newscasts for weekend mornings, 6:30 p.m. weeknights on WUPL"
.
The Times-Picayune
. Retrieved
July 18,
2014
.
- ^
RabbitEars TV Query for WNOL
- ^
"DTV Tentative Channel Designations for the First and Second Rounds"
(PDF)
. Archived from
the original
(PDF)
on August 29, 2013
. Retrieved
March 24,
2012
.
- ^
"RabbitEars TV Query for WUPL"
.
www.rabbitears.info
. Retrieved
December 16,
2022
.
External links
[
edit
]
|
---|
Reception may vary by location and some stations may only be viewable with
cable television
|
Full power
|
- WWL-TV
(4.1
CBS
, 4.2
Crime
, 4.3
Nest
, 4.4 Nosey, 4.5
Get
, 4.6
Dabl
, 4.7
QVC2
, 4.8
Shop LC
)
- WDSU
(6.1
NBC
, 6.2
MeTV
, 6.4
Story
, 6.6
QVC
, 6.7 Nosey)
- WVUE-DT
(8.1
Fox
, 8.2
Bounce
, 8.3
The365
, 8.4
Mystery
, 8.5
Oxygen
, 8.6
Start
)
- WYES-TV
(12.1
PBS
, 12.2
World
, 12.3
Create
, 12.4
PBS Kids
)
- WHNO
(20.1
CTN
, 20.2 CTN Lifestyle, 20.3 CTNi, 20.4
Buzzr
, 20.5 Biz)
- WGNO
(26.1
ABC
, 26.2
ANT
, 26.3
REW
, 26.4
TBD
)
- WLAE-TV
(32.1 Edu. Ind./
LPB
, 32.2 Encore, 32.3
CatholicTV
)
- WNOL-TV
(38.1
CW
, 38.2
Grit
, 38.3
Comet
, 38.4
Charge!
)
- KGLA-DT
(42.1
TMD
, 42.2
Laff
, 42.3
Cozi
, 42.4
SonLife
)
- WPXL-TV
(49.1
Ion
, 49.2 Grit, 49.3
Court
, 49.4
Scripps
, 49.5
Jewelry
, 49.6
HSN
, 49.7 QVC, 49.8
HSN2
)
- WUPL
(54.1
MNTV
, 54.2
Quest
, 54.3
H&I
, 54.4
Defy
, 54.5 Crime)
|
---|
Low power
|
- WBXN-CD
(18.1
MNTV
)
- WTNO-CD
(22.1 Vision, 22.2 ULFN, 22.3
NTD
, 22.4
Oxygen
, 22.5
LX
, 22.6
ShopHQ
)
- KNLD-LD
(28.1
Daystar
)
- KFOL-CD
(30.1
Ind.
)
- WQDT-LD (33.1
Infomercials
, 33.2
The365
, 33.3
Shop LC
, 33.4 Infomercials, 33.5 LX, 33.6
Cozi
, 33.7
Outlaw
)
- KNOV-CD
(41.1 Tourist Info, 41.2 OAN, 41.3 The Walk)
- K20MM-D
(47.1
HSN
, 47.2
QVC
, 47.3
HSN2
, 47.4
QVC2
, 47.5
QVC3
, 47.6 Fashion Finds, 47.7
QVC Kitchen
)
|
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ATSC 3.0
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Cable
| |
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Defunct
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sorted by primary channel network affiliations
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ABC
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CBS
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The CW
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Fox
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MyNetworkTV
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NBC
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Other stations
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Radio
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TV networks
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Defunct
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Other asset
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Acquisitions
| |
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- 1
Owned by Tegna,
Gray Television
operates KMSB & KTTU through a
SSA
.
- 2
Owned by
American Spirit Media
, Tegna operates WUPW through a SSA.
- 3
These stations broadcast these networks on their digital subchannels.
|