Country music radio station in Picayune, Mississippi, serving New Orleans
WRKN
(106.1
MHz
, "106.1 The Ticket") is a
sports
-formatted
FM
radio station
serving the
New Orleans
area. The
Cumulus Media
outlet broadcasts with an ERP of 28 kW, and is licensed to
Picayune, Mississippi
. Its studios are located at the
Place St. Charles
building in
Downtown New Orleans
and the transmitter site is outside
Covington, Louisiana
.
History
[
edit
]
The station signed on in
1991
as
WZRH
with a Top 40/Rock format as "Z 106.1, New Orleans' Untamed Radio." However, this station is most remembered for what it became in 1992:
106.1 the Zephyr
with an edgy,
alternative rock
format.
"The Zephyr" was the first true commercial alternative station in the New Orleans area, and had quite a following. Kenny Vest was the station's Program Director and Christian Unruh was the first Music Director; Scot Fox, Christian "West" Unruh, Grant Morris, Ross "The Ross Man" Shields, Michelle Hinch (Blake), Zach The Roll Model, Wolfgang, Denver Crabb, and Darren Gauthier were just some of the more recognizable DJs at the station. The station hosted "Zephyrfest" for a number of years drawing in thousands of rock revelers to New Orleans'
City Park
. The station attained very respectable ratings and had a large impact on the local music scene in the nineties.
In
1996
, "106.7 The End" was launched. This was the beginning of the end for The Zephyr, as The End cut into their ratings significantly. In 1997, the station was sold to
Baton Rouge
-based Guaranty Broadcasting. On May 12 of that year, the station was flipped to country as
WKSY
("Kiss Country 106.1"). Christian Unruh, banned from the station along with the former staff when the format change was imminent, managed to enter the station an hour before Midnight and host the last hour, calling each of the former DJs and letting them each say their goodbyes. The last song played on The Zephyr was "
Radio, Radio
" by
Elvis Costello
.
In January
2001
, the station flipped to
adult contemporary
as "Sunny 106.1". But after
Citadel Broadcasting
acquired the station in 2005, they would flip it to "Martini 106.1" on November 15 of that same year, along with the
WMTI
call letters. Originally, WMTI started with a hybrid
Smooth Jazz
/
Adult Standards
format, but would evolve back to its previous format by adopting a Soft AC direction in early 2007, putting them in direct competition with rival
WLMG
.
On December 3, 2007, WMTI flipped to oldies, using the satellite feed from
ABC Radio's
"True Oldies" format. Citadel merged with
Cumulus Media
on September 16, 2011.
[1]
On January 2, 2012, WMTI changed their format to
sports talk
, branded as "The Ticket".
[2]
Most of the station's programming came from
CBS Sports Radio
. The station had one local afternoon show, "The Sports Hangover", hosted by Gus Kattengell. The Ticket hung around for two years, but by the summer of 2015, ratings had dropped precipitously to a 0.7 Nielsen share (still trending up from a 0.0 in the Spring ratings.)
On August 26, 2015, WMTI abruptly dropped the sports format in the middle of "
The Jim Rome Show
" and began
stunting
with a loop of "
It's The End Of The World As We Know It
" by
R.E.M.
and "
The Zephyr Song
" by the
Red Hot Chili Peppers
, telling listeners to listen the following day at 3 PM. At that time, WMTI flipped back to
alternative
as "106.1 The Underground".
[3]
The first song under the format was "
Good
" by Baton Rouge band
Better Than Ezra
.
[4]
On September 3, 2015, WMTI changed their call letters to
WZRH
.
On June 19, 2017, at noon, WZRH swapped formats and call signs with
WRKN
, as WZRH returned to country, branded as
Nash FM
106.1
under the WRKN calls.
[5]
In November 2018, the station quietly switched to the
Nash Icon
branding and playlist (and replacing Nash FM's
Ty, Kelly & Chuck
and
Nash Nights Live
with syndicated airstaff from WestwoodOne's Nash Icon network).
[6]
On March 1, 2024, WRKN changed their format from country to sports, branded as "106.1 The Ticket".
[7]
Previous logo
[
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]
References
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]
External links
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30°31′19″N
90°01′12″W
/
30.522°N 90.020°W
/
30.522; -90.020