Radio station in Dublin?Columbus, Ohio
WZCB
(106.7
FM
) ? branded
106.7 The Beat
? is a commercial
mainstream urban
radio station
licensed to
Dublin
,
Ohio
, serving the
Columbus metro area
. Owned by
iHeartMedia
, the WZCB studios are located in
Downtown Columbus
, while its transmitter resides near
Columbus
' northeast side. In addition to a standard
analog transmission
, WZCB broadcasts over two
HD Radio
channels, and streams online via
iHeartRadio
.
[1]
History
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]
As a Marion station (1953?2007)
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]
WMRN-FM had gone on the air on 106.9 MHz in
Marion, Ohio
, in April 1953,
[2]
more than seven years after receiving its original construction permit.
In the 1970s, it was a beautiful music station; later, it became country "Buckeye Country 107".
Moving to the Columbus market (2007)
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]
On December 1, 2007, the station was relicensed to
Dublin, Ohio
and began targeting the
Columbus
radio market; the station frequency also had moved to 106.7
MHz
. Prior to the announced launch,
iHeartMedia
(then known as Clear Channel Communications) registered a large number of web domains with various formats and brandings to throw off competitors from switching to null the impact of their launch.
Stunting
on-air consisted of television theme songs as "TV 106.7". The former country format moved to Marion's other station, 94.3 WDIF-FM, which became the new
WMRN-FM
in January 2008.
Modern rock (2007?2010)
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]
WRXS logo
On December 13, 2007 at noon, the new WRXS officially unveiled its true format, modern rock, as "Radio 106-7".
[3]
The first song played on Radio 106.7 was "
Radio, Radio
" by
Elvis Costello
and
the Attractions
.
When Radio 106-7 first started in 2007, presentation heavily centered on modern rock music from the 1990s, as well as featuring selected songs from the mid-1970s through the end of the 1980s as well as current product. Overall, the station came across as "lighter" than typical Modern Rock radio stations. This type of presentation is highly similar to those at several other Clear Channel operations in
Philadelphia
,
Grand Rapids, MI
, and
Hartford, CT
. On May 2, 2009, the station tweaked its format by dropping the lighter alternative music and adding more hard rock to its rotation to compete with independent
WWCD
. On January 7, 2010 the station added
Rover's Morning Glory
to its morning lineup.
'90s hits (2010?2011)
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]
On June 28, 2010, the station switched to a '90s pop/rock centered format as Gen-X Radio", and changed their call letters to WCGX;
Rover's Morning Glory
was removed from the schedule. The first song played in the new format was "
Get Ready For This
" by
2 Unlimited
.
Modern adult contemporary (2011)
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]
As of October 2011, WCGX shifted from '90s hits to a
modern AC
direction, phasing out all rhythmic product. The alternative product remained, and it has increased the amount of currents from the genre.
Modern rock (2011?2014)
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]
On December 19, 2011, at 6 PM, WCGX officially dropped the "Gen" from their name, calling themselves "X106-7" and officially shifted to
modern rock
. X106-7 positioned as "Columbus' Alternative Station." This put them in competition with not only WWCD, but
WRKZ
. As a result, ratings were in the middle of the pack for most of X's tenure. The "X" format moved to
WBWR
-HD2, and eventually to the main signal
105.7
FM itself that December.
WZCB's
HD Radio
Channels on a SPARC Radio with
PSD
.
Urban (2014?present)
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]
On September 19, 2014, at Noon, after playing "
Closing Time
" by
Semisonic
, WCGX switched to an urban format as "106.7 The Beat". The first song on "The Beat" was "
Studio
" by
Schoolboy Q
featuring
BJ the Chicago Kid
.
[4]
The station picked up
The Breakfast Club
morning show, and currently competes with
Radio One
's
WCKX
. On September 26, 2014, WCGX changed call letters to WZCB to match the "Beat" branding.
References
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External links
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Active
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- Cincinnati
- Cleveland
- Columbus
- Dayton
- Lancaster
- Steubenville
- Toledo
- Wilberforce
- Youngstown
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Defunct
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Corporate officers
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Board of directors
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AM radio stations
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FM radio stations
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Radio networks
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Miscellaneous
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