Vok Beverages

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Vok Beverages
Industry Beverages
Founded 2002
Headquarters ,
Products Alcoholic beverages
Owner Bickford's Australia
Parent Bickford's Australia
Website www .vok .com .au

Vok Beverages is a drink manufacturer in South Australia . [1]

Earlier history [ edit ]

Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of liqueurs manufactured by Jan Vok, a Dutch company, popular in Papua pre-war. [2] Immediately after WWII sixteen flavours, [3] from Advocaat to White Curacao were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney. [4]

An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds ? the price of a mid-range car ) to a Test cricketer, on the basis of points accumulated over the 1950?51 season. [5] Len Hutton was the inaugural winner. [6]

The company, which advertised prominently in the Dutch language Australia newspapers [7] made the distinctive shape of its bottles a " selling point ". [8] The company was still advertising similar products in the "distinctive bottle" in November 1978. [9]

Drinks [ edit ]

See also [ edit ]

References [ edit ]

  1. ^ "Fosters hives off 13 wines to Vok Beverages" . [ dead link ]
  2. ^ "Advertising" . Papuan Courier . Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12 . Retrieved 16 August 2022 – via National Library of Australia.
  3. ^ "Advertising" . The Daily Examiner (Sydney) . No. 9150. New South Wales, Australia. 24 July 1946. p. 3 . Retrieved 16 August 2022 – via National Library of Australia.
  4. ^ "National Security (Prices) Regulations" . Commonwealth of Australia Gazette . No. 170. Australia, Australia. 9 September 1946. p. 2470 . Retrieved 15 August 2022 – via National Library of Australia.
  5. ^ "Vok Thousand" . The Daily Telegraph (Sydney) . Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28 . Retrieved 15 August 2022 – via National Library of Australia.
  6. ^ "Cricketers on Parade" . The Daily Telegraph (Sydney) . Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1 . Retrieved 16 August 2022 – via National Library of Australia.
  7. ^ "Advertising" . Dutch Australian Weekly . Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6 . Retrieved 16 August 2022 – via National Library of Australia.
  8. ^ "Advertising" . The Daily Telegraph (Sydney) . Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6 . Retrieved 16 August 2022 – via National Library of Australia.
  9. ^ "Advertising" . The Australian Women's Weekly . Vol. 46, no. 26. Australia. 29 November 1978. p. 101 . Retrieved 15 August 2022 – via National Library of Australia.
  10. ^ Hicks, Robin (4 December 2012). "Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon" . Mumbrella . Retrieved 26 March 2021 .

External links [ edit ]