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Drink manufacturer in South Australia
Vok Beverages
is a drink manufacturer in
South Australia
.
[1]
Earlier history
[
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]
Before the acquisition by Bickford's of the brandname, Vok was a brand of a range of
liqueurs
manufactured by Jan Vok, a Dutch company, popular in
Papua
pre-war.
[2]
Immediately after WWII sixteen flavours,
[3]
from
Advocaat
to
White Curacao
were being imported into Australia, and distributed by Stephen King Pty Ltd of Sydney.
[4]
An early marketing exercise by the company was the "Vok Thousand", an award of £1000 (one thousand pounds ? the price of a
mid-range car
) to a Test cricketer, on the basis of points accumulated over the 1950?51 season.
[5]
Len Hutton
was the inaugural winner.
[6]
The company, which advertised prominently in the
Dutch language
Australia newspapers
[7]
made the distinctive shape of its bottles a "
selling point
".
[8]
The company was still advertising similar products in the "distinctive bottle" in November 1978.
[9]
Drinks
[
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]
See also
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]
References
[
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]
- ^
"Fosters hives off 13 wines to Vok Beverages"
.
[
dead link
]
- ^
"Advertising"
.
Papuan Courier
. Vol. 31, no. 19. International, Australia. 9 May 1941. p. 12
. Retrieved
16 August
2022
– via National Library of Australia.
- ^
"Advertising"
.
The Daily Examiner (Sydney)
. No. 9150. New South Wales, Australia. 24 July 1946. p. 3
. Retrieved
16 August
2022
– via National Library of Australia.
- ^
"National Security (Prices) Regulations"
.
Commonwealth of Australia Gazette
. No. 170. Australia, Australia. 9 September 1946. p. 2470
. Retrieved
15 August
2022
– via National Library of Australia.
- ^
"Vok Thousand"
.
The Daily Telegraph (Sydney)
. Vol. XV, no. 216. New South Wales, Australia. 1 December 1950. p. 28
. Retrieved
15 August
2022
– via National Library of Australia.
- ^
"Cricketers on Parade"
.
The Daily Telegraph (Sydney)
. Vol. XV, no. 293. New South Wales, Australia. 2 March 1951. p. 1
. Retrieved
16 August
2022
– via National Library of Australia.
- ^
"Advertising"
.
Dutch Australian Weekly
. Vol. 4, no. 42. New South Wales, Australia. 29 July 1955. p. 6
. Retrieved
16 August
2022
– via National Library of Australia.
- ^
"Advertising"
.
The Daily Telegraph (Sydney)
. Vol. XI, no. 281. New South Wales, Australia. 15 February 1947. p. 6
. Retrieved
16 August
2022
– via National Library of Australia.
- ^
"Advertising"
.
The Australian Women's Weekly
. Vol. 46, no. 26. Australia. 29 November 1978. p. 101
. Retrieved
15 August
2022
– via National Library of Australia.
- ^
Hicks, Robin (4 December 2012).
"Vok Beverages launches 'brave and edgy' campaign for Bearded Lady bourbon"
.
Mumbrella
. Retrieved
26 March
2021
.
External links
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]