Ride at Universal Studios parks
Transformers: The Ride 3D
(or simply
Transformers: The Ride
and
Transformers: Battle for the AllSpark
) is a
3D
dark ride
located at
Universal Studios Singapore
,
Universal Studios Hollywood
,
Universal Studios Florida
and
Universal Studios Beijing
. The ride, based on the
Transformers
film franchise
, was designed by
Universal Creative
,
Oceaneering International
, and
Industrial Light & Magic
. Each installation is reported to have cost
US$
100 million. Universal Studios Singapore was the first to open the ride.
The dark ride consists of
motion platform
-mounted vehicles which follow a 2,000-foot-long (610 m) track. Throughout the ride, screens up to 60 feet (18 m) high project 3D images of various Transformers characters as the
Autobots
attempt to protect the AllSpark from the
Decepticons
.
History
[
edit
]
Announcements
[
edit
]
Early planning and design for the ride began in 2007.
[9]
In October 2008,
Universal Parks & Resorts
announced the addition of
Transformers: The Ride 3D
to their Singapore and Hollywood theme parks.
[10]
At the time of the announcement, speculation that the ride would feature an upgraded version of the ride system used in
The Amazing Adventures of Spider-Man
ride at
Islands of Adventure
appeared in the press.
[11]
After the two attractions at Universal Studios Singapore and Hollywood were opened,
Universal Orlando Resort
announced on 1 November 2012, that
Transformers: The Ride 3D
would open at Universal Studios Florida in mid-2013.
[12]
The announcement was made just prior to that night's showing of
Universal's Cinematic Spectacular: 100 Years of Movie Memories
.
[13]
Universal Studios Singapore
[
edit
]
Construction started in Singapore in late 2009 in a back-of-house location. Construction continued throughout the
soft opening
period of the park, which began on 18 March 2010.
[14]
By October 2010, some of the track for the ride had been installed. It was discovered that the ride will be spread across two levels.
[15]
[16]
On 27 October 2011, Universal Studios Singapore announced that
Transformers: The Ride
would open in Singapore on 3 December 2011.
[17]
On 19 November 2011, Universal Studios Singapore opened the ride to the public for "technical rehearsals"; the ride operated intermittently until the official opening date.
[3]
The ride debuted at an exclusive evening event on 2 December 2011, attended by director
Michael Bay
and Universal Parks & Resorts CEO Tom Williams.
[18]
[19]
The ride officially opened to the public on 3 December 2011.
[1]
Universal Studios Hollywood
[
edit
]
Installation of
Transformers: The Ride 3D
at Universal Studios Hollywood, required the removal of two attractions. On 11 April 2010,
Backdraft
and
Special Effects Stages
closed. The Special Effects Stages were relocated to the
Upper Lot
and renamed the
Special Effects Stage
on 26 June 2010.
[20]
Work began almost immediately on the construction of the ride. After a period of construction spanning close to two years, the ride and its gift store, the Transformers Supply Vault, soft opened to the public in late April 2012.
[5]
Transformers: The Ride 3D
officially opened to the public on 24 May 2012.
[4]
Universal Studios Florida
[
edit
]
A few days after
Transformers: The Ride 3D
opened at Universal Studios Hollywood, Universal Parks & Resorts decided to open the attraction at Universal Studios Florida.
[13]
Construction began almost immediately on the site of Soundstage 44, which was once home of
Hercules and Xena: Wizards of the Screen
and
Murder, She Wrote Mystery Theatre
. The soundstage was demolished in June 2012. In July 2012, construction of a new building began with the installation of a tower crane and the start of excavation.
[21]
[22]
On 2 May 2013, the park announced that the ride would open on 20 June 2013.
[23]
On 30 May 2013,
technical rehearsals
for the ride officially began.
[7]
On 20 June 2013, the ride officially opened to the general public.
[6]
Transformers: The Ride 3D celebrated its One-Millionth Rider in August 2013.
[24]
Universal Studios Beijing
[
edit
]
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Ride system and experience
[
edit
]
The ride vehicles, developed by
Oceaneering International
, are mounted to a track-roaming platform that provides the forward motion to move the vehicle through each show scene.
[5]
[25]
The yaw motor and a
stewart platform
with six
degrees of freedom
attaching it to the platform allows the vehicle to move 360 degrees at different angles along the 2,000-foot-long (610 m) track.
[26]
Each vehicle is fitted with a motor that controls the right side door through which guests board and leave. These vehicles are modeled after an Autobot named Evac and each vehicle accommodates twelve riders.
[27]
Each row of four riders is restrained by a single lap bar.
[28]
Queue and pre-show
[
edit
]
Riders enter the queue from the
Sci-Fi City
themed area of Universal Studios Singapore,
[29]
the
Lower Lot
at Universal Studios Hollywood,
[30]
Production Central
at Universal Studios Florida
[31]
or Transformers: Metrobase at Universial Studios Beijing. The first portion of the queue is a large collection of switchbacks. The later part of the queue is themed as a
Nonbiological Extraterrestrial Species Treaty
(NEST) base.
A series of signs and video screens are located within this area. The video screens play briefings from
General Morshower
, Ironhide, Wheelie and Ratchet, who explain that the
Decepticons
have come to Earth in search of the AllSpark and are attacking the NEST base in order to recover the fragment stored there.
Optimus Prime
concludes the briefing by introducing all of the
Autobots
that are featured in the ride.
[32]
[33]
[34]
Towards the end of the queue, guests are given a pair of
3D glasses
. Once guests arrive at the loading station, they are grouped and loaded into a ride vehicle modeled on an Autobot named
Evac
, whose mission is to take the AllSpark to safety with navigational help from a squad of NEST recruits (the riders).
[27]
Ride
[
edit
]
The ride begins with Evac (voiced by Dustin James Leighton) moving out of the loading station and making a turn. The vehicle approaches the first of thirteen 3D high-definition video screens which depicts
Ravage
grabbing a canister containing the AllSpark. Evac spins 180° to face the second screen on which Bumblebee is fighting
Sideways
for the AllSpark, which ends up in Evac's possession.
Evac reverses into one of two elevator shafts which ascend to the second level of the attraction. During the ascent Optimus Prime battles
Megatron
and Grindor chases Evac who is furiously heading in reverse until Grindor's arm is broken off by a train. Megatron grabs Evac and the two struggle until Megatron breaks a water pipe, which sprays riders with water. Evac enters a dead end pathway before reversing and turning to face another 3D screen, which shows Megatron firing a missile at Evac while continuing to fight Optimus.
Hot air and fog generate the illusion of an explosion. Evac then heads through the hole in a building which was caused by the explosion. Inside lies
Devastator
, who is trying to suck everything out of the building. Ratchet and Ironhide open fire at Devastator while Evac reverses to escape the suction and continues moving when Devastator stops. Here the Autobot
Sideswipe
helps in the battle against the Decepticon
Bonecrusher
. Devastator returns to the scene with the vortex opened. Evac activates his "battle shields" and pulls himself through it. Once ejected from Devastator's "behind", Evac is caught by
Starscream
from his grappling hook-like tool. Starscream then throws him across several city blocks before landing on a construction site and smashing into some drums which release clouds of fog resulting in Evac asking if the riders are okay. Optimus Prime and Megatron continue their battle in the construction site as Evac reverses away in an attempt to protect the AllSpark. Starscream appears for a second time but is chased away by two NEST helicopters.
Evac then rotates to another section where Megatron then appears, reaching out for Evac. He is then foiled by Optimus who jumps from out of view, tackling Megatron and holding him on the edge of a building, and that's when Evac charges towards Megatron and forces the AllSpark into Megatron's chest causing both to freefall to the ground when Megatron grabs Evac. Bumblebee then saves Evac from destruction while playing
James Brown
's "
I Feel Good
" at the verse 'I got you.' Optimus Prime then reports Evac in and acknowledges him on the success of the mission.
[35]
The last thing guests see before disembarking is the twisted wreckage of Megatron stuck in the ceiling near the exit.
Exit and Transformers Supply Vault
[
edit
]
Once the ride is complete, riders dismount the Evac vehicle at the unload station. Upon exiting the ride, guests are greeted with the
Transformers Supply Vault
gift store, which sells items from the Transformers film franchise,
Transformers: The Ride 3D
merchandise and a variety of Transformers toys, including a toy of Evac exclusive to the ride.
[36]
Cast
[
edit
]
- Glenn Morshower
? General Morshower
- Corey Klemow ? Theodore Stallworth
- Pilar Holland ? Sonya Bradley
- Ezra Masters ? Sergeant Dees
- Andrew Arrabito ? Military
Voices
[
edit
]
Production
[
edit
]
Development
[
edit
]
Transformers: The Ride 3D
was primarily developed by
Universal Creative
, the research and development division of Universal Parks & Resorts. Universal Creative's
Thierry Coup
was the Creative Director of the ride, having worked on previous Universal attractions including
Harry Potter and the Forbidden Journey
, The Amazing Adventures of Spider-Man, and
Shrek 4-D
.
[37]
Michael Bay, director of the Transformers film franchise, collaborated with Universal Creative on the ride, despite an earlier blog post that suggested otherwise: "I don't support it yet ? I'm not involved and [I'm] not sure the story of the ride works, and I know
Optimus
is not going to just show up to be directed by some new people that have never worked with him," he wrote.
[38]
Bay's involvement in the attraction's development was revealed by Mark Woodbury, president of Universal Creative, in an
NBC
documentary on Islands of Adventure's
Wizarding World of Harry Potter
.
[39]
Industrial Light & Magic
developed the special effects for the ride, having previously worked on
Transformers
,
Transformers: Revenge of the Fallen
and
Transformers: Dark of the Moon
.
[40]
[41]
[42]
Each installation is reported to have cost
US$
100 million.
[2]
[43]
Special effects
[
edit
]
As well as the motion-based vehicle, riders feel wind, water, hot air, fog, air blasts, vibration, and smoke.
Marketing
[
edit
]
Initial promotion for the ride began with a blog by
Resorts World Sentosa
dedicated to the ride.
[44]
Universal Studios Hollywood launched a website called Prepare For Battle.
[45]
The ride's launch at Universal Studios Hollywood saw a 30-second commercial for
Transformers: The Ride 3D
premiere during
Super Bowl in 2012
and an 80-foot (24 m) high silhouette of Megatron attached to the
Staples Center
in
Los Angeles
.
[46]
Universal Studios Hollywood also released a 30-minute documentary about the construction of the ride.
[47]
Similar to Universal Studios Hollywood's marketing campaign, Universal Studios Florida utilised the same Prepare For Battle website as well as attaching another silhouette of Megatron to the Fairwinds Credit Union Tower in Downtown Orlando.
[23]
[45]
Reception
[
edit
]
Unlike the
Transformers
films, which received mixed-to-negative reviews,
Transformers: The Ride 3D
was praised by media around the world. Brady MacDonald of the
Los Angeles Times
said he had high expectations of the ride,
[30]
and was very pleased with it, and wrote that it "ranks among the top theme park attractions in the world".
[5]
Martin Miller, also of the
Los Angeles Times
, was equally pleased with the ride, and called it "one of Universal's most sophisticated, satisfying rides". Miller acknowledged the long queues associated with the ride but commended Universal for the design and theming of the queue to combat this.
[48]
John Chan of
CNET
stated
Transformers: The Ride 3D
"isn't as heart-stopping as a roller coaster [but] the (relatively) long 4-minute ride is every bit as entertaining".
[49]
Florida Today
'
s Tim Walters and Jennifer Sangalang stated the "action-packed 'Transformers' ride doesn't disappoint". Both praised the ride's "fun factor" giving it a rating of 5/5, with Walters and Sangalang giving ratings of 4 1/2 and 4 overall, respectively.
[50]
Bob Strauss from the
Daily Breeze
interviewed some park guests who had experienced the attraction. Their comments included "the 3-D's crazy; I think it's a step above where the other rides are so far" and "it's a new way of making these rides".
[51]
News.com.au
stated "the happy smiles on the faces of visitors as the exit ... say it all".
[41]
The opening of the ride at Universal Studios Hollywood was an immediate success, with record attendance over the
Memorial Day weekend
. A 15 percent rise in attendance in 2012 was attributed to the ride's opening.
[52]
Within days of the ride's opening executives decided to install the ride at Universal Studios Florida with construction beginning almost immediately.
[13]
Transformers: The Ride 3D
was ranked in the
Amusement Today
'
s
Golden Ticket Awards
for
best new ride
of 2013 with 5% of the vote, to come in fifth place.
[53]
See also
[
edit
]
References
[
edit
]
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a
b
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.
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External links
[
edit
]
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