Global magazine
Time Out
|
Editor-in-chief
| Dave Calhoun
|
---|
Editor, London
| Joseph Mackertich
|
---|
Frequency
| Weekly, monthly and quarterly
|
---|
Format
| Culture, entertainment and events guide
|
---|
Circulation
| 7.4 million (in 2019)
|
---|
Founder
| Tony Elliott
|
---|
Founded
| 1968
; 56 years ago
(
1968
)
|
---|
Company
| Time Out Group Ltd.
|
---|
Country
| United Kingdom
|
---|
Based in
| London, England
|
---|
Language
| English, multilingual
|
---|
Website
| timeout
.com
|
---|
ISSN
| 0049-3910
|
---|
Time Out
is a global magazine published by
Time Out Group
.
[1]
Time Out
started as a London-only publication in 1968 and has expanded its editorial recommendations to 333 cities in 59 countries worldwide.
[2]
In 2012, the London edition became a free publication, with a weekly readership of over 307,000.
[2]
Time Out
'
s global market presence includes partnerships with
Nokia
and
mobile apps
for
iOS
and
Android
operating systems.
[3]
It was the recipient of the International Consumer Magazine of the Year award in both 2010 and 2011 and the renamed International Consumer Media Brand of the Year in 2013 and 2014.
[4]
[5]
History
[
edit
]
Time Out
was first published in 1968 as a London listings magazine by
Tony Elliott
, who used his birthday money to produce a one-sheet pamphlet,
[6]
with
Bob Harris
as co-editor.
[7]
The first product was titled
Where It's At
, before being inspired by
Dave Brubeck
's album
Time Out
.
[8]
Time Out
began as an alternative magazine alongside other members of the
underground press
in the UK, but by 1980 it had abandoned its original collective decision-making structure and its commitment to equal pay for all its workers, leading to a strike and the foundation of a competing magazine,
City Limits
, by former staffers. By now its former radicalism has all but vanished.
[9]
As one example of its early editorial stance, in 1976, London's
Time Out
published the names of 60 purported
CIA
agents stationed in England.
[10]
Early issues had a print run of around 5,000 and would evolve to a weekly circulation of 110,000 as it shed its radical roots.
[11]
[12]
The flavour of the magazine was almost wholly the responsibility of its designer, Pearce Marchbank:
Marchbank was invited by Tony Elliott to join the embryonic
Time Out
in 1971. Turning it into a weekly, he produced its classic logo, [and] established its strong identity and its editorial structure?all still used worldwide to this day. He also conceived and designed the first of the
Time Out
guide books. ... He continued to design for
Time Out
for many years. Each week, his powerful, witty
Time Out
covers became an essential part of London life.
[13]
Elliott launched
Time Out New York
(
TONY
), his North American magazine debut, in 1995. The magazine hired young and upcoming talent to provide cultural reviews for young New Yorkers at the time.
[11]
The success of
TONY
led to the introduction of
Time Out New York Kids
, a quarterly magazine aimed at families. The expansion continued with Elliott licensing the Time Out brand worldwide spreading the magazine to roughly 40 cities including Istanbul, Dubai, Beijing, Hong Kong and Lisbon.
[11]
Additional Time Out products included travel magazines, city guides, and books.
[11]
In 2010, Time Out became the official publisher of travel guides and tourist books for the
London 2012 Olympic
and
Paralympic Games
.
[14]
Time Out
'
s need to expand to
digital platforms
led to Elliott, sole owner of the group until November 2010, to sell half of
Time Out
London and 66 per cent of
TONY
to private equity group Oakley Capital, valuing the company at £20 million.
[15]
The group, founded by
Peter Dubens
, was owned by Tony Elliott and Oakley Capital until 2016, the agreement provided capital for investment to expand the brand.
Time Out
has subsequently launched websites for an additional 33 cities including Delhi, Washington D.C., Boston, Manchester and Bristol.
[11]
when it was listed on London's
AIM stock exchange
.
[6]
[15]
In June 2016, Time Out Group underwent an
IPO
and is listed on London's AIM stock exchange trading under the ticker symbol 'TMO'.
[16]
The London edition of
Time Out
became a free magazine in September 2012.
[17]
Time Out
'
s London magazine was hand-distributed at central London stations, and received its first official
ABC
Certificate for October 2012 showing distribution of over 305,000 copies per week, which was the largest distribution in the history of the brand.
[18]
[19]
This strategy increased revenue by 80 per cent with continued upsurge.
[20]
Time Out
has also invited a number of guest columnists to write for the magazine. The columnist as of 2014 was
Giles Coren
.
[21]
In April 2015, the New York edition also moved to the free-distribution model to increase the reader base and grow brand awareness.
[20]
This transition doubled circulation by increasing its web audience, estimated to be around 3.5 million unique visitors a month.
[22]
Time Out
increased its weekly magazine circulation to over 305,000 copies, complementing millions of digital users of
Time Out
New York.
[20]
[22]
Time Out New York is now available free every other Wednesday in vending boxes and newsstands across New York City.
[23]
During the
COVID-19 pandemic
,
Time Out
ceased producing paper copies of the magazine and switched to an
online-only model
. Temporarily
rebranding
as
Time
Out
In
, the publication also refocused its editorial content towards virtual events for people staying at home during the
lockdown
.
[24]
In April 2022, it was announced that the print edition of London
Time Out
would finally cease after 54 years,
[25]
with its last print run distributed on 23 June 2022. The magazine would continue to be published online.
[26]
Additional ventures
[
edit
]
In addition to magazines and travel books and websites, Time Out launched Time Out Market, a food and cultural market experience based wholly on editorial creation, starting with the
Time Out Market Lisboa
in Lisbon, Portugal.
[27]
New Time Out Markets opened in Miami, New York, Chicago, Boston and Montreal in 2019; and in 2021 in Dubai.
[28]
[29]
[30]
New locations are set to open in the future.
[31]
References
[
edit
]
- ^
"Oakley Capital buys stake in Time Out"
. Growth Business. 25 November 2010.
Archived
from the original on 24 September 2015
. Retrieved
15 June
2015
.
- ^
a
b
"Gorkana meets...Time Out London"
. Gorkana. 26 January 2015. Archived from
the original
on 14 April 2015
. Retrieved
15 June
2015
.
- ^
"Time Out acquires Kelkoo Select"
. PE Hub. 12 December 2011.
Archived
from the original on 10 July 2015
. Retrieved
15 June
2015
.
- ^
"Time Out acquires Whatsonstage.com"
. Sports Techy. 23 January 2012.
Archived
from the original on 4 March 2016
. Retrieved
15 June
2015
.
- ^
"Worldwide brand of the year... again!"
. Time Out. 15 July 2014.
Archived
from the original on 9 June 2015
. Retrieved
15 June
2015
.
- ^
a
b
Robert Budden (24 September 2012).
"Time Out abandons its cover price"
.
Financial Times
. Retrieved
16 June
2015
.
- ^
Old Grey Whistle Test
DVD Vol 3; Bob Harris speaking before Track 3
- ^
"Time Out Group Ltd"
. Reference for business.
Archived
from the original on 18 June 2015
. Retrieved
16 June
2015
.
- ^
Phillips, A. (2007). "The Alternative Press". In K. Coyer, T. Dowmunt & A. Fountain (eds.),
The Alternative Media Handbook
(p. 54). London; New York: Routledge.
- ^
Frum, David
(2000).
How We Got Here: The '70s
. New York: Basic Books. p.
51
.
ISBN
0-465-04195-7
.
- ^
a
b
c
d
e
Lucia Moses (27 June 2011).
"Can Time Out's Tony Elliott weather the storm? The founder of iconic magazines cedes control to keep his dream alive"
. Adweek.
Archived
from the original on 18 June 2015
. Retrieved
16 June
2015
.
- ^
Reynolds, John (6 December 2007).
"Moving Beyond its City Limits"
.
Marketing Week
.
- ^
"Pearce Marchbank ? Biography"
.
www.pearcemarchbank.com
.
Archived
from the original on 27 October 2016
. Retrieved
2 May
2018
.
- ^
Catherine Neilan (17 March 2010).
"Carlton, Wiley and Time Out official publishers for London Olympics"
. The Bookseller.
Archived
from the original on 4 March 2016
. Retrieved
16 June
2015
.
- ^
a
b
"Time Out publisher sells 50% stake"
.
BBC News
. 26 November 2010.
Archived
from the original on 27 November 2010
. Retrieved
26 November
2010
.
- ^
Hussain, Noor Zanib (9 June 2016).
"Time Out to Raise £90 Million in London Listing"
. Reuters.
Archived
from the original on 23 September 2016
. Retrieved
22 September
2016
.
- ^
"Time Out makes capital gains as free magazine"
. Campaign. 26 September 2013.
Archived
from the original on 10 July 2015
. Retrieved
16 June
2015
.
- ^
Mark Sweney (1 August 2012).
"Time Out goes free, London edition of listings magazine to drop cover price"
.
The Guardian
.
Archived
from the original on 26 June 2015
. Retrieved
16 June
2015
.
- ^
"Free Time Out hits three-month circulation target in first month"
.
mediaweek.co.uk
.
Archived
from the original on 3 December 2012.
- ^
a
b
c
Caysey Welton (2 April 2015).
"Time Out New York Transforms Into A (Mostly) Free Weekly"
.
Folio
.
Archived
from the original on 9 June 2015
. Retrieved
16 June
2015
.
- ^
Arif Durrani (11 March 2014).
"Time Out hires Giles Coren as columnist"
.
Media Week
.
Archived
from the original on 12 July 2015
. Retrieved
16 June
2015
.
- ^
a
b
Keith J. Kelly (1 April 2015).
"Time Out New York switching to all-free distribution model"
.
New York Post
.
Archived
from the original on 26 June 2015
. Retrieved
16 June
2015
.
- ^
"Where to find Time Out New York"
.
Time Out New York
. Retrieved
11 January
2019
.
- ^
Tobbitt, Charlotte (23 March 2020).
"Coronavirus: Time Out and Stylist free magazines go digital-only as readers stay home"
.
Press Gazette
. Retrieved
21 April
2020
.
- ^
"End of an era for Time Out as it stops London print edition after 54 years"
.
Campaign
. 13 April 2022.
- ^
Maher, Bron (22 June 2022).
"Time Out London comes to 'happy, natural end' in print"
.
Press Gazette
.
- ^
Ambrose, Jillian (12 October 2016).
"Time Out Market to open in Shoreditch in 2017"
.
The Telegraph
.
Archived
from the original on 13 February 2018
. Retrieved
2 May
2018
– via www.telegraph.co.uk.
- ^
"Alliance News Detail ? London Stock Exchange"
.
www.londonstockexchange.com
. Retrieved
11 January
2019
.
- ^
"Time Out Market Boston is now open in the Fenway"
.
Boston.com
. 18 June 2019
. Retrieved
14 July
2019
.
- ^
"TIME OUT MARKET BOSTON IS OPEN!"
.
Time Out Market New York
. Archived from
the original
on 14 July 2019
. Retrieved
14 July
2019
.
- ^
"London Stock Exchange"
.
www.londonstockexchange.com
.
External links
[
edit
]